Insights

Customer retention strategies: how to drive business growth
juni 17, 2024

Customer retention strategies: how to drive business growth

Customer retention strategies aren’t just about keeping your existing customers happy – they ensure the sustainable growth of your business. Customer...

Marketing Trends
Compliance automation: Earning customer confidence and trust
juni 10, 2024

Compliance automation: Earning customer confidence and trust

Consumer trust is more valuable than ever in our hyper-connected world. Data breaches, security lapses, and privacy leaks can break...

Tech Insights
How skilled facilitation drives successful teams
juni 3, 2024

How skilled facilitation drives successful teams

How often have you attended meetings where these common patterns begin to emerge?: Time wasting: There is a lot of talking,...

Innovation InsightsTech Insights
Leveraging AI for security compliance
mei 27, 2024

Leveraging AI for security compliance

Consumers are increasingly wary of entrusting their data to businesses with slack security practices. As a result, maintaining security compliance...

Tech Insights
The power of networking: Building relationships for success
mei 21, 2024

The power of networking: Building relationships for success

Networking – it's a term we've all heard countless times, often associated with mingling at events, exchanging business cards, and...

Entrepreneurship Insights
DevSecOps: Integrating security into DevOps
mei 14, 2024

DevSecOps: Integrating security into DevOps

Technology businesses constantly innovate and push out new software at unprecedented rates. While speed and agility are crucial for success,...

Tech Insights
Slash your SaaS costs: smart strategies for tech entrepreneurs and agency operators
mei 9, 2024

Slash your SaaS costs: smart strategies for tech entrepreneurs and agency operators

Maximize efficiency and control costs with strategic software management—vital for SaaS and agency success. Key Takeaways Structuring and continuously reviewing software costs...

Tech Insights
How to get startup funding: Bootstrapping vs Venture capital
mei 6, 2024

How to get startup funding: Bootstrapping vs Venture capital

One of the most crucial early-stage decisions entrepreneurs face is how to fund their venture. Ideas remain only ideas if...

Entrepreneurship Insights
Automated risk management: The future of business trust
april 30, 2024

Automated risk management: The future of business trust

As tech companies surge ahead in shaping our digital world, they are also navigating through a complex web of risks...

Tech Insights
AI fatigue: The cause and the cure
april 23, 2024

AI fatigue: The cause and the cure

Artificial intelligence (AI) has permeated every aspect of our lives. From the moment we wake up to personalised news feeds...

AI & ML Insights
How to scale security and compliance for your business
april 16, 2024

How to scale security and compliance for your business

The startup journey is exhilarating. You've got a groundbreaking idea, a passionate team, and traction – customers love what you...

Tech Insights
How to validate your business idea: A step-by-step guide
april 9, 2024

How to validate your business idea: A step-by-step guide

The birth of a business idea is often an exhilarating moment. However, more than excitement is needed to guarantee success...

Entrepreneurship Insights
Product-led growth: The future of SaaS
april 4, 2024

Product-led growth: The future of SaaS

The Software as a Service (SaaS) model is undergoing an evolutionary shift in the way people buy and use software....

Entrepreneurship InsightsInnovation Insights
Why ISO 27001 matters for small businesses
april 2, 2024

Why ISO 27001 matters for small businesses

Data breaches and cyber threats are a growing concern in our digital society. Businesses tasked with handling data need to...

Tech Insights
The origin of Scrum: Insights from a Scrum Master
maart 28, 2024

The origin of Scrum: Insights from a Scrum Master

Scrum is a lightweight framework that is a subset of Agile based upon iterative software development used to manage complex...

Tech Insights
Going full circle: Circular economy, sustainability, and AI
maart 26, 2024

Going full circle: Circular economy, sustainability, and AI

Each year, over 2 billion metric tons of municipal solid waste (MSW) are generated globally. Harrowingly, this number is expected...

Sustainability Trends
Dmytro Konstandaki – Android wizard
maart 21, 2024

Dmytro Konstandaki – Android wizard

We're thrilled to introduce you to one of the dynamic forces powering our mobile app development team – Dmytro. Dmytro is...

Team & Company NewsTech Insights
SOC 2 compliance: A startup’s guide to building customer trust
maart 19, 2024

SOC 2 compliance: A startup’s guide to building customer trust

Data security standards and compliance have become critical priorities for modern businesses tasked with handling sensitive data. In particular, startups...

Tech Insights
WeAreBrain becomes Vanta Managed Service Provider in the Benelux
maart 14, 2024

WeAreBrain becomes Vanta Managed Service Provider in the Benelux

WeAreBrain has proudly joined Vanta’s Managed Service Provider (MSP) Partner Program. This exciting partnership combines Vanta’s leading trust management platform...

AI & ML InsightsTeam & Company NewsTech Insights
Meet Oleksiy Koval – Java whisperer
maart 12, 2024

Meet Oleksiy Koval – Java whisperer

When we look around the office, we’re always so proud to see such a diverse melting pot of minds and...

Team & Company News
How AI is changing the video production game
maart 4, 2024

How AI is changing the video production game

The demand for video content is enjoying explosive growth driven by the overwhelming popularity of social media platforms (5.04 billion...

AI & ML InsightsMarketing Trends
The new era of influencer marketing
februari 27, 2024

The new era of influencer marketing

Love it or hate it, influencer marketing is a pervasive trend in today’s digital society driven by social media. You...

Marketing Trends
UX designers and QA engineers — crossing our T-shapes for better collaboration
februari 21, 2024

UX designers and QA engineers — crossing our T-shapes for better collaboration

Complex digital products are like symphonies — they need an orchestra full of different musicians — a multidisciplinary team. We...

Design & UX InsightsTech Insights
How Gen Z is using social media
februari 18, 2024

How Gen Z is using social media

As of the start of 2024, there are 5.04 billion active social media users on the planet – that’s 62.3%...

Marketing Trends
How voice assistants and AI are evolving customer service
februari 11, 2024

How voice assistants and AI are evolving customer service

Looking for a guide to artificial intelligence and smart assistants? Working Machines - An Executive’s Guide to AI and Intelligent...

AI & ML Insights
Virtual influencers: The power of AI-generated influencer marketing
februari 5, 2024

Virtual influencers: The power of AI-generated influencer marketing

Discover the transformative impact of AI-generated virtual influencers in modern marketing, blending innovation with ethical challenges and future possibilities. Key takeaways Evolution:...

Marketing Trends
Considering a career in AI? Start here
januari 29, 2024

Considering a career in AI? Start here

If you think Artificial Intelligence (AI) is here to take over your job, think again. Even though there are many...

AI & ML Insights
Fighting content fatigue with user-generated content (UGC)
januari 22, 2024

Fighting content fatigue with user-generated content (UGC)

A defining pillar of our digital world is content. Thanks to the evolution of content marketing, people encounter content across...

Marketing Trends
The rise of CGI marketing and advertising
januari 18, 2024

The rise of CGI marketing and advertising

Delve into the transformative impact of Computer-Generated Imagery (CGI) in marketing and advertising, exploring its benefits and considerations for creating...

Marketing Trends
Social media trends to drive brand awareness in 2024
januari 16, 2024

Social media trends to drive brand awareness in 2024

Did you know that 61% of the global population are social media users? That’s nearly 5 billion people spending approximately...

Marketing Trends
Energy-efficient servers: The heart of green hosting
januari 11, 2024

Energy-efficient servers: The heart of green hosting

Web servers play a crucial role in delivering the online experiences we've come to depend on. However, the environmental impact...

Sustainability TrendsTech Insights
Frontend facelift: development trends for 2024
januari 8, 2024

Frontend facelift: development trends for 2024

Dive into the future of frontend development, exploring trends set to redefine user experience and engagement in 2024. Key takeaways PWAs: Progressive...

Tech Insights
Green web hosting: A guide to online sustainability
januari 4, 2024

Green web hosting: A guide to online sustainability

Our digital landscape is immensely vast. With over 5.3 billion internet users worldwide accessing over 1 billion websites in 2023,...

Sustainability TrendsTech Insights
How the graphic design space will shape up in 2024
januari 2, 2024

How the graphic design space will shape up in 2024

Defined by fresh takes and infused with all that has come before, graphic design is an evolving toolkit used by...

Design & UX Insights
That’s 2023.
december 29, 2023

That’s 2023.

2023 has certainly been another incredible year of growth and achievement. As we wrap things up, we want to look...

Team & Company News
Omnichannel strategy: Best of both (online & offline) worlds
december 21, 2023

Omnichannel strategy: Best of both (online & offline) worlds

Modern shoppers have never had it so good when it comes to the amount of choice available to indulge in...

E-Commerce Insights
User experience essentials for 2024
december 18, 2023

User experience essentials for 2024

In 2024, UI/UX design will be defined by a combination of user-centred design principles, digital innovation, and emerging technologies. To...

Design & UX Insights
Look before you buy: The AR & VR home decor revolution
december 14, 2023

Look before you buy: The AR & VR home decor revolution

Home decor enthusiasts suffering from buyer’s remorse, rejoice! Finally, you’re saved from the perils of post-purchase regret when reality doesn’t...

E-Commerce InsightsTech Insights
AI trends to supercharge your business in 2024
december 11, 2023

AI trends to supercharge your business in 2024

As AI commoditisation continues to be the lifeblood of innovation in our digital society, global spending is expected to surge...

AI & ML Insights
Rewriting retail’s playbook: The rise of direct-to-consumer (DTC) brands
december 6, 2023

Rewriting retail’s playbook: The rise of direct-to-consumer (DTC) brands

Examine the transformative rise of direct-to-consumer (DTC) brands in the retail sector, highlighting the shift towards personalized, direct engagements with...

E-Commerce Insights
How to level-up your digital marketing in 2024
december 4, 2023

How to level-up your digital marketing in 2024

The digital marketing terrain is vibrant and fluctuating, where change spurs opportunity – and vice versa. In this dynamic space,...

Marketing Trends
Meet Vira Yarchak, our full stack flyer
november 29, 2023

Meet Vira Yarchak, our full stack flyer

There are many characteristics that each of our Brainiac digital junkies poses; bold, determined, diverse, talented – the list is...

Team & Company News
10 digital marketing tools and resources you should know about
november 27, 2023

10 digital marketing tools and resources you should know about

If you want to consistently make an impact with your digital marketing efforts, you need to have the right tools...

Marketing Trends
Level up your e-commerce playbook in 2024
november 22, 2023

Level up your e-commerce playbook in 2024

Global e-commerce sales reached $6.3 trillion in 2023 and are forecast to grow 56% annually to reach an estimated $8.1...

E-Commerce InsightsSustainability Trends
Choosing the best debugging tools for software developers
november 20, 2023

Choosing the best debugging tools for software developers

Both junior and seasoned developers understand that debugging is one of the most time-consuming yet critical steps in the development...

Tech Insights
Meet Anastasiia – Our terrific talent finder
november 15, 2023

Meet Anastasiia – Our terrific talent finder

It’s no secret that we’re able to proudly call ourselves an award-winning agency for one simple yet magnificent reason: our...

Team & Company News
Sustainable branding: where authenticity fosters loyalty
oktober 30, 2023

Sustainable branding: where authenticity fosters loyalty

Exploring the intersection of brand identity and sustainability, highlighting the shift towards authentic, environmentally conscious business practices as a means...

Marketing TrendsSustainability Trends
The new age of customer personas 
oktober 23, 2023

The new age of customer personas 

Market research has come a long way from its origins in basic demographics. In today's digital age, understanding consumer behaviour...

Marketing Trends
How UX/UI informs software development (and vice versa)
oktober 16, 2023

How UX/UI informs software development (and vice versa)

User experience (UX) and user interface (UI) design are key roles in the success of software products like websites and...

Design & UX InsightsTech Insights
The future of programming languages
oktober 9, 2023

The future of programming languages

As the technologies powering our modern world continue to evolve at an unprecedented pace, the tools and programming languages used...

Tech Insights
Best design resources for every creative type
oktober 2, 2023

Best design resources for every creative type

If you’re in the creative or design world, you already know that having the right tools and resources at your...

Design & UX Insights
10 effective debugging techniques for developers
september 25, 2023

10 effective debugging techniques for developers

Unlock higher coding efficiency with our top 10 debugging strategies, essential for every developer's toolkit. Key Takeaways Debugging represents a significant and...

Tech Insights
Meet Serhii – User interface ace
september 21, 2023

Meet Serhii – User interface ace

WeAreBrain is what it is mostly because of the eclectic mix of colourful characters that are part of it. From...

Team & Company News
Capsule networks: The next generation of deep learning architecture
september 18, 2023

Capsule networks: The next generation of deep learning architecture

Traditional convolutional neural networks (CNNs) have helped realise some amazing breakthroughs in computer vision, natural language processing (NLP), and various...

AI & ML InsightsTech Insights
12 AI generator tools to try right now
september 11, 2023

12 AI generator tools to try right now

The evolutional somersaults of AI-powered generator tools are completely reshaping how we create, consume, and release digital content. Just when...

AI & ML Insights
How Generative Adversarial Networks (GANs) are redefining content creation
september 4, 2023

How Generative Adversarial Networks (GANs) are redefining content creation

As artificial intelligence (AI) and the technologies aiding its growth evolve, so does the excitement surrounding its potential applications. Currently,...

AI & ML Insights
Meet Maryam – Queen of project pipelines and punchlines
augustus 31, 2023

Meet Maryam – Queen of project pipelines and punchlines

We’ve always prided ourselves on our ability to attract the most inspiring and diverse talent from all over the world...

Team & Company News
The history of Generative AI (GenAI)
augustus 28, 2023

The history of Generative AI (GenAI)

We’re willing to bet you’re already very familiar with ChatGPT and DALL-E. Who isn’t? These popular GenAI tools have shaken...

AI & ML Insights
Mobile commerce (m-commerce): It’s time to optimise your business
augustus 24, 2023

Mobile commerce (m-commerce): It’s time to optimise your business

Smartphones and mobile devices have forever changed the way we live our lives. From how we interact with each other...

E-Commerce Insights
Welcome to the era of AI-generated videos: Innovation, risks and opportunities
augustus 17, 2023

Welcome to the era of AI-generated videos: Innovation, risks and opportunities

Modern technology is consistently reshaping both how we experience our reality and express our creativity. With AI music, text and...

AI & ML Insights
7 strategies to work with, cope and understand AI
augustus 14, 2023

7 strategies to work with, cope and understand AI

A little over a year ago, Midjourney burst onto the scene with its eponymous open-source text-to-image generator and caught the...

AI & ML Insights
AI in music: the rhythmic rise of algorithms
augustus 10, 2023

AI in music: the rhythmic rise of algorithms

Exploring the frontier where AI meets melody, this article delves into the transformative impact of algorithms on music creation and...

AI & ML Insights
AI Commoditisation: Business Threat or Opportunity?
augustus 7, 2023

AI Commoditisation: Business Threat or Opportunity?

Discover how AI commoditisation marks a pivotal shift in business, transforming accessibility and driving innovation in the digital era. Key takeaways AI...

AI & ML Insights
Finding the best web designer for your business
augustus 3, 2023

Finding the best web designer for your business

So, you’ve got a business plan locked in and now you’re ready to establish your digital presence through a kickass...

Design & UX Insights
Why is e-commerce security so important?
juli 31, 2023

Why is e-commerce security so important?

The fast-paced e-commerce industry has revolutionised the way we shop and conduct business. Being so accessible and convenient, e-commerce has...

E-Commerce Insights
How to implement Continuous Integration and Continuous Deployment (CI/CD)
juli 24, 2023

How to implement Continuous Integration and Continuous Deployment (CI/CD)

The applications that drive our digital society require complex code development that uses many different tools and platforms. The result...

Tech Insights
The AI Control Problem (and why you should know about it)
juli 17, 2023

The AI Control Problem (and why you should know about it)

Dive into the complexities of the AI Control Problem, exploring its significance for society, businesses, and the ethical dimensions of...

AI & ML Insights
Similarity bias in business decision-making
juli 10, 2023

Similarity bias in business decision-making

Explore the impact of similarity bias on business decision-making, revealing how this unconscious preference affects recruitment, innovation, and diversity. Key takeaways Similarity...

Team & Company News
10 Figma plugins for UX designers
juli 6, 2023

10 Figma plugins for UX designers

Figma is a powerful and versatile web-based design application that prominently features in every designer’s toolkit. It is used to...

Design & UX Insights
Mental health in tech: the demands of entrepreneurship
juli 3, 2023

Mental health in tech: the demands of entrepreneurship

Today’s hustle culture wants you to believe that ‘the grind’ is cool and honourable, and that outworking the competition is...

Entrepreneurship Insights
Ethical AI implementation in Digital Transformation strategies
juni 26, 2023

Ethical AI implementation in Digital Transformation strategies

Global industries and governments increasingly rely on the automated decision-making abilities of algorithms which keep our digitally-powered world running. Artificial...

AI & ML Insights
5 current web design trends you can look into
juni 19, 2023

5 current web design trends you can look into

Making your website stand out today takes a little more than choosing the right colour palette and font pairs. In...

Design & UX Insights
The role of AI in data protection and compliance
juni 12, 2023

The role of AI in data protection and compliance

The rapid rate of innovation in our digital age continues to help businesses deliver seamless, personalised customer experiences. Modern consumers...

AI & ML Insights
Entrepreneurship’s shadow: how success demands sacrifice
juni 5, 2023

Entrepreneurship’s shadow: how success demands sacrifice

From the outside, the life of an entrepreneur might at first appear to have equal shares of freedom and glamour....

Entrepreneurship Insights
How authentic content marketing can boost your brand
mei 29, 2023

How authentic content marketing can boost your brand

Elevate your brand with authentic content marketing, where honesty meets consumer values, fostering trust and loyalty in a sceptical market. Key...

Marketing Trends
Cloud-based vs Traditional databases: which one should you choose?
mei 22, 2023

Cloud-based vs Traditional databases: which one should you choose?

Explore the decisive factors between cloud-based and traditional databases to determine the best fit for your business's data management needs. Key...

AI & ML InsightsTech Insights
Meet André, our Technical Lead rockstar
mei 19, 2023

Meet André, our Technical Lead rockstar

Regarding the importance of the collective, Aristotle famously wrote ‘The whole is greater than the sum of its parts’. At...

Team & Company News
Meme marketing: how relatable images can drive brand connection
mei 15, 2023

Meme marketing: how relatable images can drive brand connection

Memes have quickly become a pervasive part of internet culture over the past decade. As a way for people to...

Marketing Trends
The role of DevOps in modern software development
mei 8, 2023

The role of DevOps in modern software development

While the agile methodology has grown in popularity in recent years, development and operations teams still largely remain siloed in...

Tech Insights
Meet Alibek, our fantastic front-end pragmatist
mei 4, 2023

Meet Alibek, our fantastic front-end pragmatist

It’s time to introduce you to another of our brilliant talents who forms an integral part of our Brainiac family....

Team & Company News
Leveraging social proof to drive conversions
mei 1, 2023

Leveraging social proof to drive conversions

To reduce friction in the customer journey and ultimately drive conversions, brands leverage what is known as social proof.  It is...

Marketing Trends
King’s Day but AI: Where tradition meets innovation
april 27, 2023

King’s Day but AI: Where tradition meets innovation

Each year on 27 April, the Netherlands celebrates King’s Day, or Koningsdag – a national holiday to honour the birthday...

Marketing Trends
To TikTok or not – the privacy risks
april 17, 2023

To TikTok or not – the privacy risks

Lockdown was a wild time. Confined to our homes, we experimented with various ways to escape boredom’s persistent grip. Many...

Marketing Trends
Choosing the right database for your application
april 13, 2023

Choosing the right database for your application

Dive into the critical task of selecting the perfect database management system to anchor your data-driven business for long-term success. Key...

AI & ML InsightsTech Insights
Digital twins – a beginner’s guide
april 10, 2023

Digital twins – a beginner’s guide

Throughout history, technological advancements have relied on hand-drafted conceptual designs, iterations, and prototypes to know if they’re going to work...

Innovation Insights
Meet Andrii, master of scrums, runs and sprints
april 6, 2023

Meet Andrii, master of scrums, runs and sprints

We’re super excited to introduce another of our tech superstars and lovable Brainiacs. Andrii is one of our talented Scrum...

Team & Company News
Best apps for sustainable living
april 3, 2023

Best apps for sustainable living

Embrace a greener lifestyle with innovative apps designed to enhance sustainability, from recycling to eco-conscious shopping and transportation. Key takeaways Recycling Innovations:...

Entrepreneurship InsightsSustainability Trends
Neural Networks 101: An explainer
maart 27, 2023

Neural Networks 101: An explainer

Humans are able to train computers to think as we do partly through the use of neural networks. These complex...

AI & ML Insights
Super Apps – will they take over?
maart 20, 2023

Super Apps – will they take over?

Despite being considered a relatively new and emerging trend in the West, super apps have been running the everyday lives...

Innovation Insights
7 types of Artificial Intelligence (AI)
maart 13, 2023

7 types of Artificial Intelligence (AI)

Explore the fascinating world of AI, from Narrow to Super AI, and understand how these technologies are shaping our future. Key...

AI & ML Insights
Ethical leadership in the workplace
maart 6, 2023

Ethical leadership in the workplace

Explore the vital role of ethical leadership and business ethics in shaping modern companies, emphasizing the importance of transparency, accountability,...

Team & Company News
Fast failures – how scaling prematurely can kill your company
februari 27, 2023

Fast failures – how scaling prematurely can kill your company

Almost 90% of startups fail. Of the remaining 10%, only 1 in 10 survive the first year of operations, and...

Entrepreneurship Insights
An interview with a language model, ChatGPT
februari 20, 2023

An interview with a language model, ChatGPT

Let’s start this blog with the obvious disclaimer: ChatGPT cannot be interviewed. In fact, if you ask ‘Can a language model...

AI & ML Insights
10 ways to use ChatGPT – for your business, for yourself, or for fun
februari 14, 2023

10 ways to use ChatGPT – for your business, for yourself, or for fun

If you’ve been anywhere in the vicinity of the internet recently you will have come across the latest buzz-hype that...

AI & ML Insights
5 best code editors on the market
februari 6, 2023

5 best code editors on the market

Discover the top 5 code editors tailored for programmers across Windows, Mac OS, and Linux to elevate your coding projects. Key...

Tech Insights
Top tips for writing great social media copy
januari 26, 2023

Top tips for writing great social media copy

In the age of social, the ability to craft great captions that get people to notice your content is crucial....

Marketing Trends
How to create a kickass email marketing campaign in 6 steps
januari 12, 2023

How to create a kickass email marketing campaign in 6 steps

It’s easy to be seduced by the glitz and glamour of new-age marketing revolving around social media and video campaigns....

Marketing Trends
Digital transformation practices for businesses in 2023
januari 9, 2023

Digital transformation practices for businesses in 2023

Digital transformation (DT) once again proved its worth – this time during the pandemic, as digitally evolved businesses were shown...

Innovation InsightsSustainability Trends
Thanks, 2022: You’ve made us stronger.
december 27, 2022

Thanks, 2022: You’ve made us stronger.

How to describe 2022? In a word: challenging. In a sentiment: not enough to keep us down. Much has been written...

Team & Company News
The future of outdoor ads: 3D and AR advertising
december 20, 2022

The future of outdoor ads: 3D and AR advertising

Discover how 3D and AR advertising is transforming the future of outdoor ads, offering immersive experiences that captivate and engage...

Marketing Trends
Let’s talk about quiet quitting
december 6, 2022

Let’s talk about quiet quitting

Slackers of the working world rejoice! Finally, there’s a better term for emotionally disengaging from your work duties. It’s called...

Team & Company News
Why flexible organisations will prosper (while others will flounder)
november 28, 2022

Why flexible organisations will prosper (while others will flounder)

Almost 4 decades before the pandemic forced businesses worldwide to pivot to a remote and flexible working model, the concept...

Entrepreneurship Insights
Data Engineer vs. Data Analyst vs. Data Scientist: the key differences
november 22, 2022

Data Engineer vs. Data Analyst vs. Data Scientist: the key differences

Every successful business in our digitally-powered global society relies on data. Almost all technology-enabled business processes generate essential data that...

AI & ML Insights
What happened to NFTs and the metaverse?
november 14, 2022

What happened to NFTs and the metaverse?

Almost as quickly as their much-hyped explosion thrust them deep into the mainstream over the past two years, the NFT...

Innovation Insights
6 crazy-cool AI websites you can try today
november 7, 2022

6 crazy-cool AI websites you can try today

There seems to be no more ground for AI to unturn as it evolves beyond our initial dreams for its...

AI & ML InsightsMarketing Trends
Instagram’s latest update: what are they playing at?
oktober 31, 2022

Instagram’s latest update: what are they playing at?

It has been said there are but a few certainties in life: the sun will rise and fall each day;...

Marketing Trends
Do you really need maths to be a programmer?
oktober 24, 2022

Do you really need maths to be a programmer?

The most common question people ask when exploring the possibility of a career in IT is this: “Do I need...

Tech Insights
Lisanne lights up her passion with her handmade candles business
oktober 17, 2022

Lisanne lights up her passion with her handmade candles business

We’re back with another instalment of our Team Passions series where we find out more about what makes our amazing...

Team & Company News
10 great design resources you may not know about
oktober 10, 2022

10 great design resources you may not know about

If you know anything about creatives it’s probably this: when they aren’t busy creating magic, they’re scouring the internet and...

Design & UX Insights
Digital fashion: binary is the new black
oktober 3, 2022

Digital fashion: binary is the new black

The fashion world has come under widespread scrutiny in recent years due to its poor sustainability efforts and global waste...

Innovation InsightsSustainability Trends
Communication in a multicultural environment
september 26, 2022

Communication in a multicultural environment

Master the art of multicultural communication in the global business landscape, navigating through cultural nuances to foster understanding and collaboration. Key...

Team & Company News
How Augmented Reality (AR) is restyling fashion
september 19, 2022

How Augmented Reality (AR) is restyling fashion

As the metaverse and Web3 era quickly dawns upon us, the demand for brands to create different and immersive customer...

Innovation Insights
AI image generators: the future of creative content?
september 12, 2022

AI image generators: the future of creative content?

We have become accustomed to leveraging smart technologies to automate many of our daily tasks. From scheduling and bookings to...

AI & ML Insights
Digital humans: the faces of the future
september 5, 2022

Digital humans: the faces of the future

In today’s binary pervasive world, we rely heavily on various forms of digital communication. Chatbots and virtual assistants are commonplace...

Innovation Insights
Everything-as-a-Service: a look into the subscription-based model
augustus 30, 2022

Everything-as-a-Service: a look into the subscription-based model

Delve into the transformative impact of the subscription-based model on industries and consumer habits, highlighting the shift towards convenience, flexibility,...

Innovation Insights
Meet Yevheniia Heriak, our bug-hunting senior QA engineer
augustus 23, 2022

Meet Yevheniia Heriak, our bug-hunting senior QA engineer

Our WeAreBrain family is such a diverse mix of interesting characters. We want to introduce all of our Brainiacs so...

Team & Company News
Creative algorithms: AI’s influence on design
augustus 8, 2022

Creative algorithms: AI’s influence on design

AI’s involvement in the creative space isn't anything new — we’ve seen the rise of AI-powered faux influencers, musicians, artists,...

AI & ML InsightsDesign & UX Insights
Meet Jane, our master coordinator
augustus 5, 2022

Meet Jane, our master coordinator

We are pleased to introduce you to another of our amazing team members that make up our Brainiac family. Jane...

Team & Company News
8 ways to make the most out of your blog content
juli 25, 2022

8 ways to make the most out of your blog content

There's a content marketing evolution happening right now that is designed to harness your attention. Consistently publishing original and quality...

Marketing Trends
Artificial intelligence in web development
juli 18, 2022

Artificial intelligence in web development

In today's digital world, the customer experience has become the most critical element of modern business. Companies with a customer-centric...

AI & ML Insights
Google Analytics 4 (GA4): the time to migrate is now
juli 11, 2022

Google Analytics 4 (GA4): the time to migrate is now

Analytics is one of the key elements of a consistently performing modern business. Google Analytics (GA) has assisted organisations for...

Marketing Trends
Marketing in the era of hyper-personalisation
juli 4, 2022

Marketing in the era of hyper-personalisation

In today’s evolving marketplace, brands are leveraging AI and data-driven technologies to gain a deep understanding of their customers. This...

Marketing Trends
5 cybersecurity must-haves for small businesses
juni 13, 2022

5 cybersecurity must-haves for small businesses

Small businesses face many challenges on a daily basis but few are quite as potentially damaging as cyberattacks. Smaller companies...

Tech Insights
Human-in-the-loop machine learning (HITL)
juni 6, 2022

Human-in-the-loop machine learning (HITL)

Explore Human-in-the-Loop (HITL) Machine Learning, a synergy of human and artificial intelligence enhancing AI's learning speed and accuracy. Key takeaways HITL Definition:...

AI & ML Insights
The evolution of content marketing
mei 30, 2022

The evolution of content marketing

Trace the transformative journey of content marketing from traditional mediums to the digital age, highlighting its role in adding value...

Marketing Trends
Word-of-mouth marketing (WOMM): the unsung hero of brand awareness
mei 23, 2022

Word-of-mouth marketing (WOMM): the unsung hero of brand awareness

Today, brands have a plethora of tools and platforms available to target and engage with customers. Many have adopted a...

Marketing Trends
5 reasons why you should invest in your employer branding
mei 18, 2022

5 reasons why you should invest in your employer branding

Today’s fiercely competitive job market is forcing companies to develop new strategies to attract and retain the right talent. The...

Entrepreneurship Insights
NFTs: a complete guide
mei 16, 2022

NFTs: a complete guide

NFT was declared one of 2021’s words of the year, which is unsurprising given the exponential growth the industry experienced...

Innovation Insights
Writing copy that sells
mei 11, 2022

Writing copy that sells

It is difficult to explain just how much of a crucial role really great copy plays in selling anything that...

Marketing Trends
DAOs 101: what are they and how might they reshape our future?
mei 9, 2022

DAOs 101: what are they and how might they reshape our future?

Explore DAOs, a revolutionary blockchain-based framework, offering a democratic, decentralized model for organizational governance and decision-making. Key takeaways DAO basics: Blockchain-driven entities...

Innovation Insights
Understanding the metaverse: what is it and how will it shape our future?
april 11, 2022

Understanding the metaverse: what is it and how will it shape our future?

Dive into the metaverse's evolving landscape, examining its definition, current platforms, potential impacts on various industries, and the future implications...

Innovation Insights
Three important trends in the digital agency industry
april 6, 2022

Three important trends in the digital agency industry

As society and technology evolve they create new opportunities for businesses that do the same but tend to disrupt businesses...

Innovation InsightsSustainability Trends
Low-code vs no-code development: the key differences
maart 24, 2022

Low-code vs no-code development: the key differences

Until recently, organisations wanting to create new information systems had limited options. Either they had to build a new system...

Tech Insights
Best web development frameworks
maart 17, 2022

Best web development frameworks

Creating sophisticated and intuitive websites that grab the attention of users requires perfect synergy between UX/UI and development teams. The...

Tech Insights
Meet Lisanne, our savvy social media whiz
maart 7, 2022

Meet Lisanne, our savvy social media whiz

Are you ready to meet another amazing Brainiac? Great! Because we absolutely love introducing you to our fantastic team members...

Team & Company News
Chatbots in hospitality: changing the (inter)face of hotel guest services
maart 3, 2022

Chatbots in hospitality: changing the (inter)face of hotel guest services

The cornerstone of the hospitality industry is to provide amazing personalised services to ensure the most enjoyable guest experiences. At...

Innovation Insights
Agile marketing: is it the right fit for you?
februari 28, 2022

Agile marketing: is it the right fit for you?

Despite traditionally being used in the development process, Agile methodology can easily be implemented into most business processes where speed...

Marketing Trends
The challenges of software integration
februari 21, 2022

The challenges of software integration

As our IT and technology industries continue to evolve, the functionality requirements for modern applications also need to keep up....

Tech Insights
Meet Maksym, our gadgety Java/Hybris developer
februari 14, 2022

Meet Maksym, our gadgety Java/Hybris developer

It’s that time again when we have another awesome Brainiac to introduce you to. Meet Maksym, our hugely talented Java/Hybris...

Team & Company News
How to make your web experiences more accessible
februari 7, 2022

How to make your web experiences more accessible

Not everyone who uses the internet interacts with it in the same way. Some listen more than they read while...

Design & UX Insights
Meet Olena Fedorchenko, our published people strategist
februari 2, 2022

Meet Olena Fedorchenko, our published people strategist

Our Brainiac team is growing and you know what that means — it’s time to introduce you to another new...

Team & Company News
AI inclusivity: how to achieve an equitable future with technology
januari 31, 2022

AI inclusivity: how to achieve an equitable future with technology

Introduction to AI inclusivity Despite rapidly reaching the point of becoming pervasive across every aspect of modern society, Artificial Intelligence (AI)...

AI & ML Insights
Meet Roman Lotockiy, our Hybris ping pong star
januari 19, 2022

Meet Roman Lotockiy, our Hybris ping pong star

It’s a new year and that means we’ve got a few new Brainiacs to introduce you to during the next...

Team & Company News
Robotic Process Automation (RPA) trends and predictions
januari 17, 2022

Robotic Process Automation (RPA) trends and predictions

Our brand new book, Working Machines - An Executive’s Guide to AI and Intelligent Automation has just hit the shelves....

Innovation Insights
The career path for a software developer
januari 10, 2022

The career path for a software developer

As businesses in almost all global sectors begin to fully embrace digitisation, so grows the demand for software developers to...

Tech Insights
UX and UI design trends for 2022
januari 5, 2022

UX and UI design trends for 2022

With more people around the world being glued to their screens this year, the exciting world of UX and UI...

Design & UX Insights
Meet Iryna, our tech recruitment specialist
januari 3, 2022

Meet Iryna, our tech recruitment specialist

It’s time to make a new Brainiac, as we introduce you to our fantastically capable and oh-so-talented Tech Recruiter, Iryna. In...

Team & Company News
2021: a year of growth, wins, and new partnerships
december 27, 2021

2021: a year of growth, wins, and new partnerships

At this time of the year, we like to look back on all that we experienced and reflect on the...

Team & Company News
Meet Yevhen Kozlov, our music- and coffee-loving Backend Brainiac
december 13, 2021

Meet Yevhen Kozlov, our music- and coffee-loving Backend Brainiac

If you enjoy meeting new faces as much as we do then you’re going to love what we have in...

Team & Company News
How to consolidate your e-commerce tech stack
december 6, 2021

How to consolidate your e-commerce tech stack

For businesses wanting to make a significant impact in the market, it is crucial to leverage the plethora of available...

E-Commerce Insights
Hyperautomation 101: what is it and why is it important?
november 30, 2021

Hyperautomation 101: what is it and why is it important?

For the second year running, Gartner asserts that hyperautomation (AKA digital process automation or intelligent process automation) is crucial for...

Innovation Insights
Meet Viacheslav Boiko, our full-stack code whisperer
november 29, 2021

Meet Viacheslav Boiko, our full-stack code whisperer

We are very happy to introduce another member of our delightfully divine Brainiac crew to you: Viacheslav Boiko. Viacheslav is one...

Team & Company News
How to future-proof your B2B e-commerce operations
november 22, 2021

How to future-proof your B2B e-commerce operations

Our adoption of automation in the workplace model reached a crescendo last year. The pandemic created the perfect case study...

E-Commerce Insights
5 books for UX & UI designers – WeAreBrain book club
november 16, 2021

5 books for UX & UI designers – WeAreBrain book club

We’re back with the latest instalment of our WeAreBrain book club, where we ask a member of our team to...

Design & UX Insights
Introducing Oleksandr, our Javascript juggernaut
november 15, 2021

Introducing Oleksandr, our Javascript juggernaut

If you’ve ever wanted to find out more about the colourful characters that make up our amazing team of Brainiacs,...

Team & Company News
Developing for AR: a quick crash course
november 8, 2021

Developing for AR: a quick crash course

What was originally seen to be an inaccessible technology to the everyday person is quickly becoming a reality thanks to...

Design & UX InsightsTech Insights
AI regulation: EU, USA & China
november 5, 2021

AI regulation: EU, USA & China

We created a site to keep you updated with the latest developments in AI regulations and policies: AI Regulation News. Trustworthy...

AI & ML Insights
Meet Martijn Hinfelaar, our creative problem solver
oktober 28, 2021

Meet Martijn Hinfelaar, our creative problem solver

We are super delighted to introduce you to another one of our enormously talented Brainiacs, Martijn Hinfelaar.  Martijn is not only...

Team & Company News
Algorithm inequality: AI’s impact on the future of work
oktober 25, 2021

Algorithm inequality: AI’s impact on the future of work

AI-powered technologies are changing the nature of work, for better and for worse. Yes, smart machines and automation technologies are...

AI & ML Insights
Tips for running remote workshops
oktober 20, 2021

Tips for running remote workshops

Most workshops and research sessions are best conducted face-to-face because after all, nothing beats being in a room working closely...

Entrepreneurship Insights
Meet Oksana, our colourful QA star
oktober 18, 2021

Meet Oksana, our colourful QA star

It’s time to shine the spotlight once again on another of our awesomely talented Brainiacs and introduce you to Oksana...

Team & Company News
MarTech bloat: How many MarTech solutions do you really need?
oktober 11, 2021

MarTech bloat: How many MarTech solutions do you really need?

There are currently a little over 8,000 MarTech solutions available worldwide, a market that has seen considerable growth since 2011...

Marketing Trends
WeAreBrain develops an in-store smart tablet experience for Brico
oktober 4, 2021

WeAreBrain develops an in-store smart tablet experience for Brico

See the full case study for this project, here. The WeAreBrain team has developed the Brico smart tablet app, meant to...

Team & Company News
Digitisation of public services in Europe
september 29, 2021

Digitisation of public services in Europe

Last month, the European Commission put forward their plans for widespread adoption of digital transformation initiatives across all EU Member...

Innovation Insights
Women in AI in 2021: work still to be done
september 27, 2021

Women in AI in 2021: work still to be done

Perhaps the most defining characteristic of the global tech industry is its unrelenting drive toward progress: not only in the...

AI & ML Insights
Cross-cultural design: challenges and considerations
september 20, 2021

Cross-cultural design: challenges and considerations

When working on a project that is expected to reach a global audience and/or involves collaboration with international teams from...

Design & UX Insights
How businesses can reduce their digital carbon footprint
september 15, 2021

How businesses can reduce their digital carbon footprint

Did you know that a single internet search consumes roughly 0.3 Wh of energy and contributes to the release of...

Entrepreneurship InsightsInnovation InsightsSustainability Trends
Rule-based AI vs machine learning: what’s the difference?
september 13, 2021

Rule-based AI vs machine learning: what’s the difference?

Dive into the distinction between rule-based AI and machine learning, uncovering their unique capabilities and how they shape the landscape...

AI & ML Insights
Female entrepreneurship: where we are and where we can be
september 6, 2021

Female entrepreneurship: where we are and where we can be

There are currently an estimated 252 million female entrepreneurs running their own businesses in the world, and 153 million of...

Entrepreneurship Insights
The Creator Economy: disrupting the workforce of tomorrow
augustus 30, 2021

The Creator Economy: disrupting the workforce of tomorrow

Despite not being a new concept, the Creator Economy is quickly emerging as a target for new revenue streams for...

Marketing Trends
Sustainable entrepreneurship: It’s go-time for green startups
augustus 26, 2021

Sustainable entrepreneurship: It’s go-time for green startups

With the growing demand and proliferation of impact investing and socially responsible investing (SRI), there has never been a better...

Innovation InsightsSustainability Trends
WeAreBrain delivers a full-service marketplace platform for dairy revolutionaries
augustus 23, 2021

WeAreBrain delivers a full-service marketplace platform for dairy revolutionaries

If you want to learn more about the minds behind this idea, don't miss out on our interview with the...

Sustainability TrendsTeam & Company News
GPT-3 and DALL·E: AI taking the visual arts industry by storm
augustus 18, 2021

GPT-3 and DALL·E: AI taking the visual arts industry by storm

Discover how GPT-3 and DALL·E are revolutionizing the visual arts industry, transforming creative processes with unparalleled AI innovation. Key takeaways Innovation Unleashed:...

AI & ML InsightsMarketing Trends
Our favourite 5 books on Artificial Intelligence and Intelligent Automation
augustus 16, 2021

Our favourite 5 books on Artificial Intelligence and Intelligent Automation

Dive into the future of AI and intelligent automation with our top book recommendations, exploring the profound impact on business,...

AI & ML Insights
WeAreBrain powers smart digital platform to help fight against global malnutrition
augustus 11, 2021

WeAreBrain powers smart digital platform to help fight against global malnutrition

WeAreBrain has collaborated with the Global Alliance for Improved Nutrition (GAIN) to create a digital platform for one of its...

Sustainability TrendsTeam & Company News
AI is leading the charge for sustainable fashion
augustus 9, 2021

AI is leading the charge for sustainable fashion

In our previous article on sustainable fashion, we looked at the top technologies disrupting the bad practice of fast fashion,...

AI & ML InsightsE-Commerce InsightsSustainability Trends
Hiding “likes” — the end of influence? (Not really)
augustus 9, 2021

Hiding “likes” — the end of influence? (Not really)

Social media juggernauts Instagram and Facebook recently rolled out an update to their platforms that gives users the choice to...

Marketing Trends
How technology can put an end to fashion’s poor sustainability
augustus 2, 2021

How technology can put an end to fashion’s poor sustainability

Fast fashion is undeniably one of the biggest contributors to environmental waste and pollution. In fact, the stats are staggering. The...

E-Commerce InsightsSustainability Trends
Explaining the value of marketing to your C-suite
juli 28, 2021

Explaining the value of marketing to your C-suite

Generally, marketing departments the world over have always been expected to justify their worth more than any other department. Despite...

Marketing Trends
Reading by design – exceptional books for designers
juli 26, 2021

Reading by design – exceptional books for designers

It’s time once again for the WeAreBrain book club, and this month we’ll be featuring super cool reads about design...

Design & UX Insights
How to start your e-commerce business from scratch
juli 21, 2021

How to start your e-commerce business from scratch

Are you looking to start your very own e-commerce business from scratch? Well, the algorithm Gods have been good to...

E-Commerce Insights
How SMEs can drive employee development
juli 19, 2021

How SMEs can drive employee development

No matter the size of your organisation, it is important to recognise that your people are your most valuable asset....

Entrepreneurship Insights
Introducing Jurgen, our Business Development Leader bringing ideas to the table
juli 15, 2021

Introducing Jurgen, our Business Development Leader bringing ideas to the table

We have another Brainiac to introduce you to, and he is a pretty exceptional guy. He is an entrepreneur at...

Team & Company News
Google’s Core Web Vitals Update: How to optimise your site
juli 12, 2021

Google’s Core Web Vitals Update: How to optimise your site

Last month Google introduced a new update to its ranking criteria. This new update to the algorithm looks at your...

Marketing Trends
Planning for success: e-commerce and project management
juli 5, 2021

Planning for success: e-commerce and project management

Dive into the essential role of project management in e-commerce success, addressing the challenges and strategies for effective online retail...

E-Commerce Insights
The future of work: a look at what the job market of tomorrow might look like
juni 30, 2021

The future of work: a look at what the job market of tomorrow might look like

The 4th Industrial Revolution is upon us, make no mistake. Like the three preceding globally disrupting revolutions, our generation’s shift...

Innovation Insights
The best cream always rises to the top: a conversation with the founders of OpenDairy
juni 28, 2021

The best cream always rises to the top: a conversation with the founders of OpenDairy

We recently chatted with the three extraordinary founders of OpenDairy, an independent and full-service global B2B marketplace for dairy products....

Entrepreneurship InsightsSustainability Trends
Top digital transformation KPIs
juni 23, 2021

Top digital transformation KPIs

As businesses across the world begin to adopt digital transformation (DT) to leverage smart technologies to drive operational efficiency, it...

Innovation Insights
How to optimise your e-commerce website
juni 21, 2021

How to optimise your e-commerce website

Successfully launching your e-commerce website is a big step (bigger than knowing how to spell e-commerce correctly). However, it certainly...

E-Commerce Insights
What is really Digital Transformation? And what is not?
juni 15, 2021

What is really Digital Transformation? And what is not?

Digital transformation (DT or DX) is a buzzword often floated around today’s business strategy meetings by CIOs and IT gurus....

Innovation Insights
The post-pandemic entrepreneurship boom
juni 9, 2021

The post-pandemic entrepreneurship boom

As World War II neared its brutal and destructive end, Britain’s then Prime Minister, Winston Churchill, famously stated that the...

Innovation Insights
How 5G rollout is poised to be a game-changer in 2021
juni 7, 2021

How 5G rollout is poised to be a game-changer in 2021

For a few years now, there has been plenty of hype and speculation surrounding the much-anticipated arrival and rollout of...

Innovation Insights
Top website builders for agencies
juni 2, 2021

Top website builders for agencies

Explore the top website builders for agencies, highlighting their strengths in hosting, CMS, design, plugins, ease of use, and costs,...

Design & UX InsightsMarketing Trends
5 books for entrepreneurs – WeAreBrain Bookclub
mei 31, 2021

5 books for entrepreneurs – WeAreBrain Bookclub

Welcome to our brand new series, the WeAreBrain book club, where we’ll be featuring some of our team’s favourite books....

Entrepreneurship Insights
Meet Iryna, our QA Engineer
mei 26, 2021

Meet Iryna, our QA Engineer

It’s that time again! We’d like to introduce another of our incredible Brainiacs. Iryna is a QA engineer and she...

Team & Company News
Blockchain: what is the hype all about?
mei 25, 2021

Blockchain: what is the hype all about?

What started as the powerful driving force behind cryptocurrencies such as Bitcoin and Ethereum, blockchain technology is quickly spreading across...

Innovation Insights
How to measure customer experience (CX): Part II
mei 19, 2021

How to measure customer experience (CX): Part II

As we established in Part I, although we cannot measure customer experience (CX) directly by its very nature, we are...

Design & UX Insights
Voice strategy for brands: why it is important to be heard
mei 17, 2021

Voice strategy for brands: why it is important to be heard

Explore the significance of integrating voice technology into brand strategies, highlighting the growing market, opportunities for engagement during consumer "down...

Innovation Insights
The best way to build remote client relationships
mei 12, 2021

The best way to build remote client relationships

With remote work and distributed teams becoming commonplace it only stands to reason that businesses and agencies could pursue remote...

Entrepreneurship Insights
How to measure Customer Experience (CX): Part I
mei 10, 2021

How to measure Customer Experience (CX): Part I

How do you measure an experience? Before we whip out our measuring devices and table charts, we have to dip...

Design & UX Insights
Pre-launch preparation and strategy for your e-commerce website
mei 5, 2021

Pre-launch preparation and strategy for your e-commerce website

So, your new e-commerce website has been built, designed, and populated with juicy content — congrats! This is a big...

E-Commerce Insights
Meet Oleksandr Yakuba, our general QA engineer
mei 3, 2021

Meet Oleksandr Yakuba, our general QA engineer

It’s that time again where we introduce you to one of our tech-tastic Brainiacs in another instalment of our WeAreBrain...

Team & Company News
Artificial Intelligence of Things (AIoT) 101: a quick rundown for newbies
april 29, 2021

Artificial Intelligence of Things (AIoT) 101: a quick rundown for newbies

The world is moving toward on-site computation and real-time data processing functionality. It seems every device we come into contact...

AI & ML Insights
WeAreBrain scores top honours on the Emerce100 list
april 28, 2021

WeAreBrain scores top honours on the Emerce100 list

It’s official! WeAreBrain has been included as one of the top full-service digital agencies - medium size - on the...

Team & Company News
Why your brand name is essential
april 21, 2021

Why your brand name is essential

When it comes to branding and naming your company or the products that you offer within your brand stable, the...

Marketing Trends
How Virtual Reality is transforming Customer Experience
april 19, 2021

How Virtual Reality is transforming Customer Experience

The global Augmented Reality (AR) and Virtual Reality (VR) market size is forecast to reach USD 30.7 billion in 2021...

Innovation Insights
Introducing Grover, a brand and content agency with digital DNA
april 14, 2021

Introducing Grover, a brand and content agency with digital DNA

WeAreBrain is proud to announce the launch of the newest addition to their agency stable, Grover. The combination of talent...

Team & Company News
Top 5 industries benefiting from IoT
april 12, 2021

Top 5 industries benefiting from IoT

IoT, or the Internet of Things, has proven itself to be far more than just a tech buzzword. It is...

Innovation InsightsSustainability Trends
Mobile learning is the new educational frontier
april 6, 2021

Mobile learning is the new educational frontier

Learning on the go has never been so popular with almost all learning happening virtually in 2020. Formal schooling institutions...

Innovation Insights
AI augments the agency arena
april 6, 2021

AI augments the agency arena

Find out everything you need to know about Artificial Intelligence and automation, and their applications in the working world with...

AI & ML Insights
Machine Learning as a Service — What is it? Who are the big players?
maart 26, 2021

Machine Learning as a Service — What is it? Who are the big players?

Machine Learning as a Service is currently worth USD 1 billion and is expected to grow to USD 8.4 billion...

AI & ML Insights
One year with the pandemic: our learnings
maart 24, 2021

One year with the pandemic: our learnings

Roughly a year ago, the COVID-19 virus began to sweep through Europe. While we have all learned to adapt to...

Team & Company News
Praxis’ AR Floor Planner revamps home DIY
maart 23, 2021

Praxis’ AR Floor Planner revamps home DIY

The new AR Praxis Vloercalculator is making DIY home renovations easier and more engaging than ever before. WeAreBrain was approached...

Team & Company News
Working Machines: A book by WeAreBrain
maart 16, 2021

Working Machines: A book by WeAreBrain

You can find Working Machines: An Executive's Guide to AI and Intelligent Automation on Amazon and Apple for purchase.  Artificial Intelligence...

AI & ML InsightsTeam & Company NewsTech Insights
Creating an e-commerce website: template vs custom
maart 8, 2021

Creating an e-commerce website: template vs custom

If you are thinking about starting your own e-commerce business, we think you would find our guide very useful: How to start...

E-Commerce InsightsTech Insights
Measuring the true value of your marketing initiatives
maart 3, 2021

Measuring the true value of your marketing initiatives

In today’s digital marketing world, almost every action, initiative, and process is quantifiable. Marketers are spoilt for choice when it...

Marketing Trends
Meet Petro aka DJ Java
maart 1, 2021

Meet Petro aka DJ Java

We’re super excited to shine the spotlight on another one of our tech-tastic Brainiac team members! Petro forms an integral...

Team & Company News
Create a product people love to use
februari 24, 2021

Create a product people love to use

Remember those days when good UX was enough to make you stand out amongst all your competitors?  I remember when...

Design & UX Insights
The importance of e-commerce post-launch support
februari 22, 2021

The importance of e-commerce post-launch support

If you are thinking about starting your own e-commerce business, we think you would find our guide very useful: How to start...

E-Commerce Insights
Developing and executing an e-commerce marketing strategy: Part II
februari 17, 2021

Developing and executing an e-commerce marketing strategy: Part II

If you are thinking about starting your own e-commerce business, we think you would find our guide very useful: How to start...

E-Commerce InsightsMarketing Trends
Laura’s wanderlust helps her see the world differently
februari 15, 2021

Laura’s wanderlust helps her see the world differently

We’re back with another instalment of our Brainiac Passions article series, where we take a special interest in our team...

Team & Company News
What’s your problem? An article about the problem-solving capabilities of design
februari 10, 2021

What’s your problem? An article about the problem-solving capabilities of design

"Given one hour to save the world, I would spend 55 minutes defining the problem and 5 minutes finding the...

Design & UX Insights
Developing and executing an e-commerce marketing strategy: Part I
februari 8, 2021

Developing and executing an e-commerce marketing strategy: Part I

If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...

E-Commerce InsightsMarketing Trends
Optimising your site for voice search: It’s time to listen up
februari 4, 2021

Optimising your site for voice search: It’s time to listen up

Does every brand need a voice strategy? Do they all need to optimise their website for voice search? With the...

Design & UX Insights
How digital transformation can help create a more sustainable world
februari 3, 2021

How digital transformation can help create a more sustainable world

Digital transformation and sustainability have quickly become the latest buzzwords to emerge in the global business landscape, and for good...

Innovation InsightsSustainability Trends
Introducing Oleksandr, a DevOps veteran and DJ and on the decks
februari 1, 2021

Introducing Oleksandr, a DevOps veteran and DJ and on the decks

It’s that time again! We’d like to introduce you to another Brainiac. Meet Oleksandr Beloglazov. He joined WeAreBrain as a...

Team & Company News
WeAreBrain helps Connect2Crowd find their new brand identity
januari 27, 2021

WeAreBrain helps Connect2Crowd find their new brand identity

Connect2Crowd’s founders  Marco van Veen and Marcel van Rijn approached WeAreBrain in early 2020 to begin work on building the...

Entrepreneurship Insights
Social media and the rising ethical dilemma
januari 25, 2021

Social media and the rising ethical dilemma

Delve into the ethical complexities of social media usage, examining its impact on mental health, democracy, and society's well-being. Key takeaways Mental...

Marketing Trends
WeAreBrain launches exciting new design studio –  Solving
januari 21, 2021

WeAreBrain launches exciting new design studio – Solving

January 2021 is set to start off with a bang for tech agency WeAreBrain and its newest agency label, Solving....

Team & Company News
Top webshop best practices
januari 19, 2021

Top webshop best practices

If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...

E-Commerce Insights
WeAreBrain develops smart new webshop for TIP Sales
januari 15, 2021

WeAreBrain develops smart new webshop for TIP Sales

Head over to our case study for more: Developing a marketplace for second-hand trucks and trailers. TIP Sales is a...

Team & Company News
Social media shopping: streamlining the e-tail experience
januari 13, 2021

Social media shopping: streamlining the e-tail experience

If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...

E-Commerce InsightsMarketing Trends
Introducing Ihor, Systems Administrator Super Star
januari 11, 2021

Introducing Ihor, Systems Administrator Super Star

Ihor joined our bunch of renegade Brainiacs this year to help us out with systems administration and in the very...

Team & Company News
Computer Vision, the next big frontier of Intelligent Automation
januari 6, 2021

Computer Vision, the next big frontier of Intelligent Automation

Our brand new book, Working Machines - An Executive’s Guide to AI and Intelligent Automation has just hit the shelves....

AI & ML Insights
WeAreBrain powers digital marketing and e-commerce strategy to help bring Annacare Volcanic Cosmetics to life
januari 4, 2021

WeAreBrain powers digital marketing and e-commerce strategy to help bring Annacare Volcanic Cosmetics to life

Annacare Volcanic Cosmetics is a new natural cosmetics line created by Tenuta di Aglaea’s winemaker, Anne-Louise Mikkelsen. Formulated and produced...

Entrepreneurship Insights
Goodbye 2020, you’ve taught us a lot
december 22, 2020

Goodbye 2020, you’ve taught us a lot

Much like the coveted vision the number 2020 is usually associated with, this year has helped us see more clearly....

Team & Company News
WeAreBrain designs new sophisticated digital platforms for ICCA
december 21, 2020

WeAreBrain designs new sophisticated digital platforms for ICCA

Formed in 1961, the International Council for Commercial Arbitration (ICCA) is a world-wide non-governmental organisation (NGO) dedicated to promoting and...

Team & Company News
Brand renaissance: repositioning in light of COVID-19
december 9, 2020

Brand renaissance: repositioning in light of COVID-19

As a challenging and uncertain year draws to a close ushering in an equally uncertain year to come, the global...

Marketing Trends
Everything now: live shopping is the future of retail
december 2, 2020

Everything now: live shopping is the future of retail

If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...

E-Commerce Insights
The ethical dilemma behind AI technology development
november 30, 2020

The ethical dilemma behind AI technology development

Find out everything you need to know about Artificial Intelligence and Automation, and their applications in the working world with...

AI & ML Insights
Clevergig CCO, Arnoud Visser talks to us about big milestones and future plans
november 25, 2020

Clevergig CCO, Arnoud Visser talks to us about big milestones and future plans

clevergig is a SaaS workforce management tool focussed on the gig economy, connecting people to work on-demand. It also helps...

Entrepreneurship Insights
6 KPIs essential for your e-commerce business
november 18, 2020

6 KPIs essential for your e-commerce business

If you are thinking about starting your own e-commerce business, we think you would find our guide very useful: How to start...

E-Commerce Insights
Starting a startup: a WeAreBrain first-hand guide
november 16, 2020

Starting a startup: a WeAreBrain first-hand guide

Look, nobody can write a play-by-play guide for starting a business with any remote sense of certainty because the cornerstone...

Innovation Insights
Charlotte t’Sas talks about digital transformation
november 11, 2020

Charlotte t’Sas talks about digital transformation

We are back with the next instalment of our Digital Transformation article series, where we get the opportunity to interview...

Team & Company News
5 tips for growing your social media engagement
november 9, 2020

5 tips for growing your social media engagement

It’s no secret that a strong social media engagement strategy not only has the power to dramatically raise awareness of...

Marketing Trends
Sergey talks about his passion for cars
november 2, 2020

Sergey talks about his passion for cars

We are back with another instalment of our WeAreBrain Team Passions articles series, where we take time to find out...

Team & Company News
The 6 best payment gateways on the market in 2020
oktober 28, 2020

The 6 best payment gateways on the market in 2020

If you are thinking about starting your own e-commerce business, we think you would find our guide very useful: How to start...

E-Commerce Insights
Why your Business Intelligence (BI) efforts are failing
oktober 26, 2020

Why your Business Intelligence (BI) efforts are failing

Business Intelligence (BI) is the process whereby organisations use technologies and applications to collect, analyse, interpret, and integrate all of...

Innovation Insights
Which e-commerce platform is best for you? A WeAreBrain quick dive
oktober 19, 2020

Which e-commerce platform is best for you? A WeAreBrain quick dive

If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...

E-Commerce Insights
Dutch Olympic Committee invests in a new Participant Portal
oktober 14, 2020

Dutch Olympic Committee invests in a new Participant Portal

The Dutch Olympic Committee*Dutch Sports Federation (NOC*NSF), the overall coordinating Dutch sports organisation that also functions as the Dutch National...

Team & Company News
Designing for Augmented Reality (AR): User-centred UX
oktober 12, 2020

Designing for Augmented Reality (AR): User-centred UX

In the last several years, Augmented Reality (AR) has really started to gain purchase in the technology realm. AR is...

Design & UX Insights
AI vs RPA: what’s the difference?
oktober 7, 2020

AI vs RPA: what’s the difference?

Our brand new book, Working Machines - An Executive’s Guide to AI and Intelligent Automation has just hit the shelves....

AI & ML Insights
WeAreBrain helps My Tiny Stars shine with a new website and marketing strategy
oktober 5, 2020

WeAreBrain helps My Tiny Stars shine with a new website and marketing strategy

WeAreBrain recently collaborated with My Tiny Stars, a webstore which focuses on fashion and accessories for children between the ages...

Entrepreneurship Insights
What is DesignOps and how can it benefit your design team’s output?
september 28, 2020

What is DesignOps and how can it benefit your design team’s output?

What is DesignOps? Design Operations, commonly referred to as DesignOps, is the process of establishing optimised workflow processes and operationalisation of...

Design & UX Insights
Meet Laura, our new socially savvy intern
september 25, 2020

Meet Laura, our new socially savvy intern

Roll out the ticker tape parade and light those celebratory candles because it’s time to welcome a new member to...

Team & Company News
How to choose the right e-commerce platform for your business
september 23, 2020

How to choose the right e-commerce platform for your business

If you are thinking about starting your own e-commerce business, we think you would find our guide very useful: How to start...

E-Commerce Insights
6 major industries adopting RPA
september 21, 2020

6 major industries adopting RPA

Unpack the transformative impact of Robotic Process Automation (RPA) across diverse industries, driving unprecedented efficiency and accuracy. Find out everything you...

Innovation Insights
Olga the CrossFitter: a strong blend of brains and brawn
september 16, 2020

Olga the CrossFitter: a strong blend of brains and brawn

We’re back with another addition to our Brainiac Passions series, where we dig a little deeper into the secret lives...

Team & Company News
Liz Grantham, founder of TheOptimal.me, talks about the motivations behind the business
september 14, 2020

Liz Grantham, founder of TheOptimal.me, talks about the motivations behind the business

Liz has over 30 years of experience in marketing and advertising providing innovative, integrated thoughtful solutions for global clients like...

Team & Company News
E-commerce development: In-house vs Outsourced
september 7, 2020

E-commerce development: In-house vs Outsourced

If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...

E-Commerce Insights
Measuring the ROI of RPA: Efficiency leads to profit
september 2, 2020

Measuring the ROI of RPA: Efficiency leads to profit

Looking for a conclusive guide to artificial intelligence, automation and their applications? WeAreBrain’s new book, Working Machines - An Executive’s...

Innovation Insights
Headless architecture: How to remain relevant in a technology-driven e-commerce landscape
augustus 31, 2020

Headless architecture: How to remain relevant in a technology-driven e-commerce landscape

If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...

E-Commerce Insights
Crisis leadership 101: What it takes to lead during turbulent times
augustus 26, 2020

Crisis leadership 101: What it takes to lead during turbulent times

The role of business leadership has undergone a rigorous shakeup in recent months thanks to the global COVID-19 pandemic. As...

Team & Company News
World Entrepreneurs’ Day 2020: How an entrepreneurial spirit breeds determined leadership
augustus 21, 2020

World Entrepreneurs’ Day 2020: How an entrepreneurial spirit breeds determined leadership

In celebration of World Entrepreneurs' Day today, we wanted to play our part by adding to the conversation about what...

Entrepreneurship Insights
How to transition from graphic design to UX design
augustus 19, 2020

How to transition from graphic design to UX design

If you are a graphic designer looking to pursue a career pivot into user experience (UX) design then you have...

Design & UX Insights
How to get your team ready for RPA
augustus 17, 2020

How to get your team ready for RPA

Ready to build your own AI business strategy? Purchase WeAreBrain’s new book, Working Machines - An Executive’s Guide to AI...

AI & ML Insights
COVID-19 and RPA: An unlikely duo
augustus 10, 2020

COVID-19 and RPA: An unlikely duo

Find out everything you need to know about Artificial Intelligence and automation, and their applications in the working world with...

Design & UX Insights
eCommerce vs e-commerce vs ecommerce: how to spell it?
augustus 6, 2020

eCommerce vs e-commerce vs ecommerce: how to spell it?

Unraveling the spelling puzzle of "electronic commerce" in today's digital vocabulary, we dive deep into the variations and seek clarity...

E-Commerce Insights
Meet Nefeli, keeping things #social in new media
augustus 3, 2020

Meet Nefeli, keeping things #social in new media

At WeAreBrain, we are constantly on the lookout for fresh young talent to take under our digital wings and to...

Team & Company News
Muso Alexander L. rocks and rolls us into overdrive
juli 9, 2020

Muso Alexander L. rocks and rolls us into overdrive

Us Brainiacs are a rather inquisitive bunch. We enjoy understanding how things work and why things are the way they...

Team & Company News
How to build an app: A complete guide of tips and tricks
juli 1, 2020

How to build an app: A complete guide of tips and tricks

Wondering how to build an app? Well, you're not alone. There has never been a better time to get into...

Design & UX InsightsTech Insights
Mobile marketing: A quick guide on how to successfully market your mobile app
juni 25, 2020

Mobile marketing: A quick guide on how to successfully market your mobile app

So, you’ve just completed the rigorous yet rewarding process of designing and developing your very own mobile app - what’s...

Marketing Trends
If it’s extreme, it screams ‘Ruslan!’
juni 24, 2020

If it’s extreme, it screams ‘Ruslan!’

When we aren’t penning informative and engaging articles to keep our readers informed of the latest tech trends making an...

Team & Company News
The rise of AI-powered faux influencers
juni 21, 2020

The rise of AI-powered faux influencers

Ready to build your own AI business strategy? Purchase WeAreBrain’s new book, Working Machines - An Executive’s Guide to AI...

AI & ML InsightsMarketing Trends
Mobile app design: Basics you need to know when creating your mobile app
juni 17, 2020

Mobile app design: Basics you need to know when creating your mobile app

As of 2020, the world has over 3.5 billion smartphone users - and that number is set to climb by...

Design & UX Insights
Meet Alexandr, our new Automation QA
juni 11, 2020

Meet Alexandr, our new Automation QA

At WeAreBrain we are always on the lookout for new ways to spice things up around the office to keep...

Team & Company News
Wireframing 101: The Whats, the Types, and the Tools
juni 10, 2020

Wireframing 101: The Whats, the Types, and the Tools

Unlock the essentials of wireframing in UX/UI design, exploring types, tools, and their pivotal role in digital product development. Key takeaways Wireframes...

Design & UX Insights
Living in the moment: What marketers need to know about micro-moments
juni 4, 2020

Living in the moment: What marketers need to know about micro-moments

“Life is a series of moments and moments are always changing.” – Cecilia Ahern The role of a good marketer has...

Marketing Trends
The Differences Between Web, Native, Progressive Web and Hybrid Apps
juni 3, 2020

The Differences Between Web, Native, Progressive Web and Hybrid Apps

In order to create your mobile app, you need to deploy certain development tools and applications. In this article, we’ll...

Tech Insights
The neu old in UI design – Neumorphism makes a comeback
mei 28, 2020

The neu old in UI design – Neumorphism makes a comeback

Cover Image: BMI Calculator App, by Kevin Al-Rizal. Soft UI or Neumorphism is not really a new trend by any stretch...

Innovation Insights
Designer-Developer handoff: The art of collaboration
mei 27, 2020

Designer-Developer handoff: The art of collaboration

When we refer to a ‘design handoff’ we are speaking about the process where designers submit their design prototype to...

Design & UX InsightsTech Insights
Best practices for newbie Scrum Masters
mei 22, 2020

Best practices for newbie Scrum Masters

An interview with WeAreBrain’s brilliant Scrum Masters Taking the first steps of your career in the tech industry as a Scrum...

Tech Insights
Do your brand’s core values reflect those of your customers?
mei 20, 2020

Do your brand’s core values reflect those of your customers?

When people buy your product or service they are essentially endorsing your company values by investing, both financially and emotionally,...

Marketing Trends
Rufus Franck talks about making the professional services industry more transparent
mei 13, 2020

Rufus Franck talks about making the professional services industry more transparent

At WeAreBrain we’re all about entrepreneurship and innovative thinking on a global scale. That’s why we love having the opportunity...

Entrepreneurship Insights
Recognition for our team’s dedicated efforts
mei 12, 2020

Recognition for our team’s dedicated efforts

We all have it: that one favourite local café around the corner or a neighbour who owns their own UI/UX...

Team & Company News
Meet Viacheslav, a total front-end whiz
mei 7, 2020

Meet Viacheslav, a total front-end whiz

We are happy to introduce another member of our Brainiac family. Viacheslav has joined the ranks of our front-end web...

Team & Company News
Brand personality and voice: when brands become people
mei 6, 2020

Brand personality and voice: when brands become people

Unveil the essence of your brand by crafting a unique personality and voice, transforming how audiences connect and engage with...

Marketing Trends
The importance of storytelling in UI design
mei 5, 2020

The importance of storytelling in UI design

Great stories will always captivate the human mind, no matter how they’re being told. Because of this, storytelling is the...

Design & UX Insights
Setting a mission & vision: tech start-ups and scale-ups
april 30, 2020

Setting a mission & vision: tech start-ups and scale-ups

“Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you...

Marketing TrendsSustainability Trends
Top AI frameworks and machine learning libraries
april 29, 2020

Top AI frameworks and machine learning libraries

Looking for a conclusive guide to artificial intelligence, automation and their applications? WeAreBrain’s new book, Working Machines – An Executive’s Guide...

AI & ML Insights
Project management essentials
april 28, 2020

Project management essentials

Project management has evolved greatly in recent years as today’s projects are more complex and teams are far bigger than...

Tech Insights
Lockdown hustle: How to keep morale up with remote teams during lockdown and beyond
april 23, 2020

Lockdown hustle: How to keep morale up with remote teams during lockdown and beyond

As businesses find themselves needing to scale up their digital transformation efforts in order to operate online during the global...

Team & Company News
Localisation and User Experience 101: How to make your brand a success when going global
april 22, 2020

Localisation and User Experience 101: How to make your brand a success when going global

Taking your business global for the first time? There are a number of factors you need to be on top...

Design & UX Insights
Finding EQ for algorithms: the societal importance of Human-centered Artificial Intelligence (HAI)
april 21, 2020

Finding EQ for algorithms: the societal importance of Human-centered Artificial Intelligence (HAI)

Looking for a conclusive guide to artificial intelligence, automation and their applications? WeAreBrain’s new book, Working Machines – An Executive’s Guide...

AI & ML Insights
How to avoid the biggest newbie programmer mistakes
april 17, 2020

How to avoid the biggest newbie programmer mistakes

I recently sat down with some of our rockstar programmers at WeAreBrain to discuss the most common mistakes beginner programmers...

Tech Insights
For the love of language, Anastasiia shares her passion for the spoken word
april 16, 2020

For the love of language, Anastasiia shares her passion for the spoken word

We’re back with another instalment of our Brainiac Passions article series, where we find out more about our fellow Brainiacs...

Team & Company News
Adaptability: When change is the only constant
april 15, 2020

Adaptability: When change is the only constant

The tech industry now finds itself on the brink of discovering its true potential and resulting impact on the world...

Team & Company News
Post-COVID-19 planning: How to prepare your business for the post-pandemic future
april 9, 2020

Post-COVID-19 planning: How to prepare your business for the post-pandemic future

The COVID-19 pandemic has placed a grinding halt to global industry and businesses as we collectively undergo quarantine and self-isolation....

Innovation Insights
Meet Oleksandr B. putting the ‘brain’ in Brainiac
april 8, 2020

Meet Oleksandr B. putting the ‘brain’ in Brainiac

It’s that time again to introduce you to one of our super awesome brainiacs -meet Oleksandr B., uber-awesome SAP e-commerce...

Team & Company News
WeAreBrain powers sleek new Zoofy Professional mobile app
april 7, 2020

WeAreBrain powers sleek new Zoofy Professional mobile app

WeAreBrain has created an intelligent and responsive mobile application for Zoofy, a leading Dutch-based scale-up designed to provide services on demand...

Entrepreneurship Insights
The 5 Scrum values: What are they and why do we need them?
april 3, 2020

The 5 Scrum values: What are they and why do we need them?

Unveiling the essence of Scrum, this article dives into its five pivotal values—commitment, courage, focus, openness, respect—and their critical role...

Tech Insights
WeAreBrain delivers digital growth for Ginkgo Agency’s Beautiful News platform
april 2, 2020

WeAreBrain delivers digital growth for Ginkgo Agency’s Beautiful News platform

We are particularly proud to announce our latest product release! Not only because of the challenging period we are facing...

Entrepreneurship Insights
The role of AI in fighting climate change
maart 30, 2020

The role of AI in fighting climate change

Find out everything you need to know about artificial intelligence and automation, and their applications in the working world with...

AI & ML InsightsSustainability Trends
Business in the time of COVID-19
maart 27, 2020

Business in the time of COVID-19

The COVID-19 virus has forced businesses of all sizes to undergo rapid digital transformation during this time of unprecedented quarantine...

Innovation Insights
How technology is disrupting leadership
maart 26, 2020

How technology is disrupting leadership

The way in which businesses handle their internal and external operations has changed dramatically in the last 10–15 years, and...

Innovation Insights
maart 25, 2020

Who says cabin fever has to be boring? Digital alternatives during lockdown

For the first time in more than 80 years, everyone across the globe is facing something pretty scary all at...

Team & Company News
UX research: What is it and how is it done?
maart 24, 2020

UX research: What is it and how is it done?

The best way for UX and UI designers to have any chance of creating memorable user experiences is through thorough...

Design & UX Insights
The role of AI in content generation
maart 20, 2020

The role of AI in content generation

Computers have come a remarkably long way since Alan Turing first tinkered on what is considered the world’s first computer...

AI & ML InsightsMarketing Trends
Meet Oleksii, our new office manager – looking to bring a fresh brand of dynamism and symbiosis into our Kyiv office
maart 17, 2020

Meet Oleksii, our new office manager – looking to bring a fresh brand of dynamism and symbiosis into our Kyiv office

The latest appointment to our crew of awesome Brainiacs comes in the form of Oleksii, our new office manager. Oleksii...

Team & Company News
Summary review: Deloitte tech trends 2020
maart 12, 2020

Summary review: Deloitte tech trends 2020

Deloitte recently released their Tech Trends report for 2020, which gives insight into the newly identified key players and driving...

Innovation Insights
Sico is here to kick butt and design UX…and he’s just finished the design part
maart 10, 2020

Sico is here to kick butt and design UX…and he’s just finished the design part

If you’re just as interested about finding out more about our impressive band of Brainiac cool kids as we are...

Team & Company News
Arthur de Leeuw, Founder of Zoofy, talks about providing services on-demand
maart 5, 2020

Arthur de Leeuw, Founder of Zoofy, talks about providing services on-demand

Starting a business from scratch is no easy feat — just ask any budding entrepreneur who managed to turn a...

Entrepreneurship Insights
Living on the Edge: What is edge computing and why do we need it?
maart 3, 2020

Living on the Edge: What is edge computing and why do we need it?

We’re living in the age of ‘stronger, better, faster’ where every piece of software or technology undergoes constant updates and...

Tech Insights
Should you make the switch to Drupal 9?
februari 27, 2020

Should you make the switch to Drupal 9?

With the expected release of Drupal 9 arriving mid-2020, your friendly tech nerds at WeAreBrain take a look at the...

Tech Insights
There is a difference between user testing and usability testing — and you should know it
februari 26, 2020

There is a difference between user testing and usability testing — and you should know it

For many, user testing and usability testing is just a case of semantics but truthfully it’s not. Both of these...

Design & UX Insights
Working remotely — is it all that it’s cracked up to be?
februari 20, 2020

Working remotely — is it all that it’s cracked up to be?

Working remotely is becoming more and more popular. There is a score of articles and videos circulating across the net...

Team & Company News
When words aren’t enough: The use of imagery in UX
februari 13, 2020

When words aren’t enough: The use of imagery in UX

Humans are creatures which rely heavily on visual stimuli to make sense of the world around them. From knowing when...

Design & UX Insights
Meet Eugene, our new Hybris man of action
februari 11, 2020

Meet Eugene, our new Hybris man of action

What does our amazing team of talented Brainiacs have in common with, say, the observable universe? Both are expanding. And...

Team & Company News
WeAreBrain’s approach to talent acquisition
februari 6, 2020

WeAreBrain’s approach to talent acquisition

Your team is one of the key ingredients to your company’s success. At least that’s the way we feel at...

Team & Company News
Clevergig, WeAreBrain’s skyrocketing co-venture, is here to stay
februari 4, 2020

Clevergig, WeAreBrain’s skyrocketing co-venture, is here to stay

In the words of clevergig’s CEO and co-founder Michel Pilet, “2019 was the year in which clevergig became a serious...

Entrepreneurship InsightsTeam & Company News
Paula takes us on a deep dive into her passion for underwater exploration
januari 30, 2020

Paula takes us on a deep dive into her passion for underwater exploration

If you’re anything like us, then you probably spend more time than you would care to admit playfully wondering what...

Team & Company News
Microinteractions in UX: The art of subtlety
januari 28, 2020

Microinteractions in UX: The art of subtlety

If you’re reading this from your laptop or mobile device then you would have come into contact with multiple microinteractions...

Design & UX InsightsMarketing Trends
Waterfall vs Agile vs Scrum: What’s the difference?
januari 24, 2020

Waterfall vs Agile vs Scrum: What’s the difference?

The tech world is littered with tricky terms, jarring jargon and convoluted concepts which are hard to keep track of,...

Tech Insights
Introducing Denis, our newest space-loving DevOps Engineer
januari 21, 2020

Introducing Denis, our newest space-loving DevOps Engineer

When you already have an ace team of Brainiacs jam-packed with creative visionaries and tech wizards, and you add one...

Team & Company News
Stronger together: How to be an inspiring Technical Team Leader (TTL)
januari 8, 2020

Stronger together: How to be an inspiring Technical Team Leader (TTL)

Every team needs a leader. No matter how big or small, teams rely on someone to guide, support, motivate, and...

Innovation InsightsTech Insights
Farewell 2019, Hello 2020!
december 30, 2019

Farewell 2019, Hello 2020!

With the close of the year fast approaching, our heads are still spinning with excitement from all the action, successes,...

Team & Company News
Meet Ruslan, our new Android developer extraordinaire
december 27, 2019

Meet Ruslan, our new Android developer extraordinaire

Although we are fast approaching the end of another challenging yet rewarding year, there is still a sense of new...

Team & Company News
Meet Alexander L, our new Ruby on Rails developer
december 4, 2019

Meet Alexander L, our new Ruby on Rails developer

Alexander is the latest tech wizard to become a member of our expanding Brainiac team. He joins us as our...

Team & Company News
David gives us a snapshot of his passion for analogue photography
november 27, 2019

David gives us a snapshot of his passion for analogue photography

Every few weeks we find out more about one of our Brainiacs’ passions outside of work and we write about...

Team & Company News
Meet Sico, the intern behind WeAreBrain’s UX
november 13, 2019

Meet Sico, the intern behind WeAreBrain’s UX

In our constant aim to discover fresh new talent and expose them to the wonderful world of tech, we have...

Team & Company News
WeAreBrain co-founder Elvire Jaspers’ passion for conquering seas
oktober 31, 2019

WeAreBrain co-founder Elvire Jaspers’ passion for conquering seas

For the next instalment of our Brainiac Passions series, we sat down with visionary co-captain of the WeAreBrain ship, Elvire...

Team & Company News
Meet David, our new socially savvy intern
oktober 22, 2019

Meet David, our new socially savvy intern

You’re probably here because you clicked through from one of social media posts, right? In our always-on world where information...

Team & Company News
WeAreBrain’s TA Engineer, Artem, puts his endurance to the test with cross country bicycle racing
oktober 17, 2019

WeAreBrain’s TA Engineer, Artem, puts his endurance to the test with cross country bicycle racing

We’re back with another edition of our Brainiacs Passions series where we peek behind the curtain of our team to...

Team & Company News
Maxeda DIY Group launches its new and improved Brico app, powered by WeAreBrain
oktober 10, 2019

Maxeda DIY Group launches its new and improved Brico app, powered by WeAreBrain

Benelux DIY specialists, Maxeda, have teamed up with WeAreBrain to revamp and improve their Brico mobile app. Launched this past week, the app...

Team & Company News
Meet Paula, our savvy marketeer and communications guru
oktober 1, 2019

Meet Paula, our savvy marketeer and communications guru

The mark of any great brand or business is how well they speak to their audience. Indeed, brand identity and...

Team & Company News
Creative machines: How AI is disrupting the arts
september 26, 2019

Creative machines: How AI is disrupting the arts

Find out everything you need to know about artificial intelligence and automation, and their applications in the working world with...

AI & ML InsightsMarketing Trends
Pavel hits the high notes with his passion
september 20, 2019

Pavel hits the high notes with his passion

For the next instalment of our Brainiac Passions series, we took a gap in between deadlines and pitch meetings to...

Team & Company News
Elvire Jaspers, WeAreBrain’s CEO, is announced as one of TheNextWomen100
september 18, 2019

Elvire Jaspers, WeAreBrain’s CEO, is announced as one of TheNextWomen100

We’re incredibly proud to announce that Elvire, WeAreBrain’s CEO and all-around tech and startup Wonder Woman has been included in...

Team & Company News
WeAreBrain powers sophisticated new digital platform for leading South African creative agency
september 12, 2019

WeAreBrain powers sophisticated new digital platform for leading South African creative agency

Ginkgo Agency is a leading digital content powerhouse from Cape Town, South Africa. They specialise in compelling visual and digital...

Team & Company News
WeAreBrain’s pursuit of excellence means committing to a better future
september 11, 2019

WeAreBrain’s pursuit of excellence means committing to a better future

Having a brand vision and mission aspires us to greatness. It holds us to a particular standard which we endeavour...

Sustainability TrendsTeam & Company News
Meet Vlad, our new eCommerce chef cooking up a storm
september 6, 2019

Meet Vlad, our new eCommerce chef cooking up a storm

It’s once again that time when we break out our happy hats and light up our special occasion sparklers: today...

Team & Company News
Major talent from our very own miniature painter
augustus 30, 2019

Major talent from our very own miniature painter

We are back with another instalment of our Brainiac Passions series where we find out a little more about the...

Team & Company News
Venture News | clevergig continues to grow
augustus 29, 2019

Venture News | clevergig continues to grow

One of WeAreBrain’s startup partner ventures, clevergig, has seen phenomenal success in 2018 /2019 and we’d like to share a bit...

Team & Company News
Facial recognition technology – Part 3: Controversy and privacy
augustus 27, 2019

Facial recognition technology – Part 3: Controversy and privacy

Reading this on your phone or laptop? Smile, you’re on camera. Welcome to Part III of our facial recognition article series....

AI & ML InsightsInnovation Insights
Ingrid Halters, Accomplished UX Director and User Experience Champion
augustus 23, 2019

Ingrid Halters, Accomplished UX Director and User Experience Champion

For the next installment of our Women in Tech interview series we had the absolute enlightening pleasure of chatting to...

Team & Company News
Meet Oleksii N, Ruby on Rails developer and WeAreBrain comeback kid
augustus 21, 2019

Meet Oleksii N, Ruby on Rails developer and WeAreBrain comeback kid

We’re very happy to welcome Oleksii N back into the WeAreBrain fold. Two years ago he left WeAreBrain to broaden...

Team & Company News
Facial recognition technology – Part 2: Uses, benefits, and drawbacks
augustus 16, 2019

Facial recognition technology – Part 2: Uses, benefits, and drawbacks

In Part I of our article series we explained what facial recognition software is and how exactly it works. We explained how...

AI & ML InsightsInnovation Insights
Catching the travel bug and still holding down a job
augustus 8, 2019

Catching the travel bug and still holding down a job

I started my digital nomad journey just over 2 years ago. It has been a truly thrilling experience and it couldn’t have...

Team & Company News
Facial recognition technology – Part 1: What’s the fuss?
augustus 6, 2019

Facial recognition technology – Part 1: What’s the fuss?

The idea of machines possessing the capability of recognising you amongst a sea of vastly different human faces is enough...

AI & ML InsightsInnovation Insights
Chatbots in education: how AI is transforming learning
juli 26, 2019

Chatbots in education: how AI is transforming learning

Looking for a conclusive guide to artificial intelligence, automation and their applications? WeAreBrain’s new book, Working Machines – An Executive’s Guide...

AI & ML Insights
The efficiency of voice search has the potential to change how we communicate
juli 24, 2019

The efficiency of voice search has the potential to change how we communicate

The advent of voice search is changing the way we interact with technology and with our ‘collective consciousness’ itself. We...

Innovation InsightsTech Insights
Is the world ready for the next generation virtual assistant?
juli 17, 2019

Is the world ready for the next generation virtual assistant?

Find out everything you need to know about artificial intelligence and automation, and their applications in the working world with...

AI & ML InsightsInnovation Insights
High flying Oleksandr finds his passion in the clouds
juli 11, 2019

High flying Oleksandr finds his passion in the clouds

We’re back with another segment of our Brainiac Hobbies series where we dig a little deeper into the personal lives...

Team & Company News
Meet Pavel, our new Kramatorsk office manager
juli 9, 2019

Meet Pavel, our new Kramatorsk office manager

We are excited to announce the arrival of our new office manager, Pavel Krishtal. He will be helping our Kramatorsk...

Team & Company News
Three important trends that will dominate technology in 2020
juli 5, 2019

Three important trends that will dominate technology in 2020

Trying to keep up with the rapid rate of progress in today’s tech world is about as difficult as racing...

Innovation Insights
Demystifying AI Part 7: How to measure the maturity of your AI solution
juli 4, 2019

Demystifying AI Part 7: How to measure the maturity of your AI solution

As you embark on your own AI journey it’s important to understand the capability and capacity of your proposed AI...

AI & ML Insights
How to design a chatbot from scratch — a comprehensive guide
juni 27, 2019

How to design a chatbot from scratch — a comprehensive guide

A UX designer friend recently asked me for some advice on how to go about designing a full-scale chatbot process...

AI & ML InsightsTech Insights
Demystifying AI Part 6: Machine Learning vs Deep Learning — what’s the difference?
juni 25, 2019

Demystifying AI Part 6: Machine Learning vs Deep Learning — what’s the difference?

In our ongoing effort to demystify AI for business owners and executives, our team at WeAreBrain has just released a...

AI & ML InsightsTech Insights
How to quickly configure Drupal as a decoupled (headless) API-first system
juni 20, 2019

How to quickly configure Drupal as a decoupled (headless) API-first system

Drupal is both a coupled CMS for editors who need control over the presentation as well as a headless CMS...

Tech Insights
Meet Serhii — fully stacked in ideas and skills
juni 18, 2019

Meet Serhii — fully stacked in ideas and skills

If you’re new to our blog or don’t know very much about us, then the best way to get a...

Team & Company News
How to successfully invest in R&D and innovative ventures as an agency
juni 13, 2019

How to successfully invest in R&D and innovative ventures as an agency

Should agencies’ businesses have a side hustle? At WeAreBrain we invest a lot of time into Research and Development developing our...

Innovation Insights
Demystifying AI part 5: using a Machine Learning Canvas
juni 11, 2019

Demystifying AI part 5: using a Machine Learning Canvas

Continuing from our previous article on creating your own AI canvas where we elaborated on the need to create such...

AI & ML InsightsInnovation Insights
Demystifying AI Part 4: What is an AI Canvas and how do you use it?
juni 7, 2019

Demystifying AI Part 4: What is an AI Canvas and how do you use it?

The AI Canvas is just one of the handy tools that executives can use to map out their own AI...

AI & ML InsightsInnovation Insights
WeAreBrain powers exciting new Voice functionality for Drinkies mobile and Google Assistant application.
juni 6, 2019

WeAreBrain powers exciting new Voice functionality for Drinkies mobile and Google Assistant application.

WeAreBrain has teamed up with HEINEKEN Netherlands to create an exciting new Voice skill functionality to their Drinkies beer ordering app. Now...

Team & Company News
Painting a picture of self-discovery and patience
juni 1, 2019

Painting a picture of self-discovery and patience

At WeAreBrain we don’t view our Brainiacs as colleagues or team members, rather we consider each other as important and...

Team & Company News
The challenges of designing and adapting scripts for conversational UX
mei 30, 2019

The challenges of designing and adapting scripts for conversational UX

With the proliferation of new AI solutions for business, especially when talking about chatbots, workbots and RPA, a new kind...

Design & UX Insights
Meet Vlad, the Veritable Coding Magician
mei 28, 2019

Meet Vlad, the Veritable Coding Magician

Meet Vlad, our Ruby Dev Shinobi! Working with our Maxeda project team he packs a powerful punch when it comes...

Team & Company News
Demystifying AI Part 3: Getting started with an AI strategy and roadmap
mei 21, 2019

Demystifying AI Part 3: Getting started with an AI strategy and roadmap

As creators of various Artificial Intelligence (AI) products, WeAreBrain is on the cutting edge of AI development. We are well...

AI & ML InsightsInnovation Insights
Ballet in Water – a Brainiac Shares Her Tale of Grace and Persistence
mei 15, 2019

Ballet in Water – a Brainiac Shares Her Tale of Grace and Persistence

Every one of our Brainiacs is multifaceted: their exceptional talent in the office and diverse interests outside make them the...

Team & Company News
WeAreBrain’s 5th Anniversary Digital Time Capsule
mei 10, 2019

WeAreBrain’s 5th Anniversary Digital Time Capsule

For our final tribute to our 5th anniversary, we decided to create our very own digital time capsule where some...

Team & Company News
Demystifying AI Part 2: Industries that benefit from artificial intelligence
mei 8, 2019

Demystifying AI Part 2: Industries that benefit from artificial intelligence

Today, businesses across the globe are leveraging artificial intelligence to optimise their processes to reap higher revenues. A 2016 Gartner research...

AI & ML Insights
Demystifying AI Part 1: What does an AI Engineer do – and other mysteries solved
mei 3, 2019

Demystifying AI Part 1: What does an AI Engineer do – and other mysteries solved

WeAreBrain is very into AI (just in case you hadn’t noticed already) and it’s because of this that we devoted...

AI & ML Insights
Champion of Diversity: In Conversation With Nathalie Lam
mei 2, 2019

Champion of Diversity: In Conversation With Nathalie Lam

For our next instalment of our Women in Tech series, we had the opportunity to sit down for a chat...

Team & Company News
Meet Oleksandr, our new high flying Java/Hybris savant
april 30, 2019

Meet Oleksandr, our new high flying Java/Hybris savant

It’s that time again where we introduce you to yet another one of our tech whisperers and all-round good humans....

Team & Company News
Mission Possible Foundation launches a new sophisticated web platform enabled by WeAreBrain
april 26, 2019

Mission Possible Foundation launches a new sophisticated web platform enabled by WeAreBrain

WeAreBrain has collaborated with Mission Possible Foundation to create Positive Impact Space, their new sophisticated web platform. Positive Impact Space is...

Sustainability TrendsTeam & Company News
Tur.ai just turned 1!
april 25, 2019

Tur.ai just turned 1!

On 24 April 2018, after months and bucketloads of hard work, innovative thinking and fierce determination, WeAreBrain proudly released Tur.ai into the...

Team & Company News
An underdog’s story of will and determination
april 24, 2019

An underdog’s story of will and determination

History defines us. Not only does it keep a record of our past successes and failures but it also serves...

Team & Company News
The Need For Speed — A Brainiac’s love for vintage muscle cars
april 18, 2019

The Need For Speed — A Brainiac’s love for vintage muscle cars

Like most of my classmates when I was younger, I was fond of American action movies which involved hot car...

Team & Company News
Background Execution Limits for Android Devices
april 16, 2019

Background Execution Limits for Android Devices

By Andrii Savytskyi, Android Developer at WeAreBrain.   I recently faced a challenging task for one of my projects: how do I...

Tech Insights
WeAreBrain Kramatorsk gets a new home
april 11, 2019

WeAreBrain Kramatorsk gets a new home

The WeAreBrain team is growing really, really fast. We are welcoming new team members almost every week to help us...

Team & Company News
Giving the Gift of Kindness Can Make All the Difference
april 9, 2019

Giving the Gift of Kindness Can Make All the Difference

Kindness is what separates us from animals, it’s what makes us human. It is one of the most fundamental of...

Team & Company News
Meet Andrii, designing our front-end
maart 22, 2019

Meet Andrii, designing our front-end

We are once again putting on our happy hats to welcome the latest addition to our growing team of digital...

Team & Company News
In Review: A Chief Data Officer’s Guide to AI Strategy
maart 21, 2019

In Review: A Chief Data Officer’s Guide to AI Strategy

In 2017, leading global research and advisory firm, Gartner, Inc. published a groundbreaking paper (A Chief Data Officer’s Guide to AI Strategy)...

AI & ML InsightsInnovation Insights
Maxeda DIY Group launches their new and improved Praxis app, powered by WeAreBrain
maart 19, 2019

Maxeda DIY Group launches their new and improved Praxis app, powered by WeAreBrain

Benelux DIY specialists, Maxeda, have teamed up with WeAreBrain to revamp and improve their Praxis app. Launched on 18 March 2019, the...

Team & Company News
Winning Women in Tech: In conversation with Marijn Pijnenborg, serial entrepreneur and co-founder of Winc Academy
maart 15, 2019

Winning Women in Tech: In conversation with Marijn Pijnenborg, serial entrepreneur and co-founder of Winc Academy

If you haven’t heard of Marijn Pijnenborg yet, you most certainly will have heard of some of her most successful...

Entrepreneurship Insights
Ownership breeds excellence
maart 13, 2019

Ownership breeds excellence

There’s a great story about an older carpenter reaching the end of his career who is commissioned to complete one...

Team & Company News
Humbleness — a value that’s not that simple to adhere to
maart 7, 2019

Humbleness — a value that’s not that simple to adhere to

As we continue our 5th-anniversary celebrations I had a candid chat with Elvire Jaspers, WeAreBrain CEO, about how Humbleness became...

Team & Company News
Creating your custom font kit (icon font)
maart 5, 2019

Creating your custom font kit (icon font)

Icons are everywhere. No matter how large or small your project is — there is always a need for icons....

Marketing TrendsTech Insights
Riding The Brain Wave
februari 27, 2019

Riding The Brain Wave

The tech industry is undoubtedly the most exciting sector to work in as the world moves towards creating fully digitised,...

Team & Company News
Invention is the Spice of Life — Why Curiosity is a Key WeAreBrain Value
februari 14, 2019

Invention is the Spice of Life — Why Curiosity is a Key WeAreBrain Value

Call yourself an inventor, not only because that is what you are but also because it is a title that...

Team & Company News
The importance of building infallible trust
februari 12, 2019

The importance of building infallible trust

By Valerii P, Front-end and Back-end Drupal Master at WeAreBrain There is a lot to be said about trust. It’s a...

Team & Company News
Rebuilding the Amazon one tree at a time — Ben Valks, Social Entrepreneur
februari 8, 2019

Rebuilding the Amazon one tree at a time — Ben Valks, Social Entrepreneur

‘Do not lose hold of your dreams, for if you do, you may still exist but you have ceased to...

Team & Company News
Sink or Swim: Why SMEs need Robotic Process Automation (RPA) in order to remain competitive
februari 6, 2019

Sink or Swim: Why SMEs need Robotic Process Automation (RPA) in order to remain competitive

Ready to build your own AI business strategy? Purchase WeAreBrain’s new book, Working Machines - An Executive’s Guide to AI...

Innovation InsightsTech Insights
How being bold helped build the WeAreBrain Brand
januari 31, 2019

How being bold helped build the WeAreBrain Brand

Being bold is a challenge that we take up every day. It means we question the status quo and hold...

Team & Company News
WeAreBrain collaborate with a world-renowned FMCG company to provide their premium beverage brand with an innovative digital vendor procurement chatbot.
januari 30, 2019

WeAreBrain collaborate with a world-renowned FMCG company to provide their premium beverage brand with an innovative digital vendor procurement chatbot.

Utilising the latest in digital bot technologies, WeAreBrain have developed a truly innovative vendor procurement product — an intuitive chatbot...

Team & Company News
How AI is disrupting Human Resources for good
januari 22, 2019

How AI is disrupting Human Resources for good

Automation and machine learning are completely rewriting the way in which we tackle tasks in most, if not all, industries...

AI & ML Insights
Why 5 is the best age to be
januari 18, 2019

Why 5 is the best age to be

The dawn of each new year is always lit with promise and excitement. There’s something hopeful about cracking the spine...

Team & Company News
Technology, Smarts Cities and AI events and conferences
januari 16, 2019

Technology, Smarts Cities and AI events and conferences

Over the past few years, Ukraine has fast become a global player on the tech scene, with Kiev joining the...

AI & ML Insights
Trailblazer Eva Zahrawi Ruiz, Entrepreneur and Public Speaker, talks inspiration and technology
januari 10, 2019

Trailblazer Eva Zahrawi Ruiz, Entrepreneur and Public Speaker, talks inspiration and technology

Recently we had the pleasure of sitting down with Eva Zahrawi Ruiz, a freelance Brand and Marketing Director, Executive Coach,...

Entrepreneurship Insights
Business Process Automation (BPA) — a valuable partnership for increased business workflow efficiency
januari 9, 2019

Business Process Automation (BPA) — a valuable partnership for increased business workflow efficiency

Business Process Automation (BPA) is quickly becoming a highly strategic enabler of business control, agility and productivity. But what is...

AI & ML InsightsInnovation Insights
How is Digital Expected to Disrupt in 2019— A Review of SoDA 2018
januari 3, 2019

How is Digital Expected to Disrupt in 2019— A Review of SoDA 2018

Digital is disrupting every industry and everyone” Chris Duffey, Adobe SoDA is a global network of digital business leaders, creative innovators and...

Innovation Insights
2018…and that’s a wrap!
december 31, 2018

2018…and that’s a wrap!

Say what you want about 2018, and we’re sure a large majority of you may say it was a slog...

Team & Company News
Data and RPA — How Robotics is Changing Data Analytics
december 20, 2018

Data and RPA — How Robotics is Changing Data Analytics

Looking for a conclusive guide to artificial intelligence, automation and their applications? WeAreBrain’s new book, Working Machines - An Executive’s...

AI & ML InsightsInnovation Insights
Things you didn’t know about Ukraine
december 19, 2018

Things you didn’t know about Ukraine

Ukraine is a country rich in history and culture. The full story of this charming Eastern European nation is a...

Team & Company News
Clevergig announces the appointment of new CTO
december 13, 2018

Clevergig announces the appointment of new CTO

Exciting new players in Tech HR, clevergig has appointed Sergey Prihodko as the company’s new CTO to take on new challenges for...

Entrepreneurship InsightsTeam & Company News
Top bots in retail for the festive season: How chatbots in retail make holiday shopping easier
december 12, 2018

Top bots in retail for the festive season: How chatbots in retail make holiday shopping easier

The festive season is a time for giving… and spending. As the holidays approach we are met with the undesirable...

Innovation Insights
A Fireside Chat with Luuk Roestenberg, Maxeda’s Manager of Digital for the DIY Group
december 4, 2018

A Fireside Chat with Luuk Roestenberg, Maxeda’s Manager of Digital for the DIY Group

Luuk Roestenberg is the Manager of Digital for Maxeda DIY Group — market leader operating 389 stores across Benelux (Belgium,...

Team & Company News
What do the geeks of history have in common?
november 30, 2018

What do the geeks of history have in common?

Like it or not, almost every major discovery in human history responsible for shaping our society and philosophies is due...

Entrepreneurship Insights
React client-side authentication with Facebook, LinkedIn and Google
november 29, 2018

React client-side authentication with Facebook, LinkedIn and Google

By Dmitry Shishko, full-stack developer at WeAreBrain.   In this article, I will be showing you how we used React to enable...

Tech Insights
Meet Artem, our new Test Automation engineer
november 22, 2018

Meet Artem, our new Test Automation engineer

We are pleased to welcome Artem to our team of visionaries and trend predictors as he takes on the role...

Team & Company News
FireFinch and WeAreBrain create world’s first lifestyle platform for the Quintastic generation
november 21, 2018

FireFinch and WeAreBrain create world’s first lifestyle platform for the Quintastic generation

FireFinch is very excited to launch TheOptimal.Me, the world’s very first lifestyle platform for the Quintastic generation — people aged 50...

Entrepreneurship Insights
Does being a geek equate to an unhealthy lifestyle and diet?
november 14, 2018

Does being a geek equate to an unhealthy lifestyle and diet?

As we have elaborated on in previous posts in our styles of geeks series, a geek is typically someone who...

Entrepreneurship Insights
Meet Christina, our new Business Assistant whiz
november 9, 2018

Meet Christina, our new Business Assistant whiz

We are very happy to welcome Christina, our new Business Assistant, who joins our ace team in Ukraine lit with...

Team & Company News
Women in Tech: Meet Denise van Gorp
november 7, 2018

Women in Tech: Meet Denise van Gorp

Denise van Gorp is the co-founder and director of ALLEGRO MEDICAL a project management and consultancy business catered to the healthcare sector....

Entrepreneurship Insights
A day at the #voiceconf2018 in Amsterdam
november 6, 2018

A day at the #voiceconf2018 in Amsterdam

I was lucky enough to attend Voice Conference 2018 (#voiceconf2018) hosted in Amsterdam at the beginning of October. It was a thoroughly...

Innovation Insights
Not All Geeks Are the Same: A Look Into the Various Geek Cultures
november 2, 2018

Not All Geeks Are the Same: A Look Into the Various Geek Cultures

Explore the vibrant tapestry of geek culture, showcasing the diverse tribes that celebrate passion and knowledge in their unique domains. Key...

Team & Company News
Why Ukraine is considered the Silicon Valley of Europe
november 1, 2018

Why Ukraine is considered the Silicon Valley of Europe

Ever since Silicon Valley emerged as the centre of the technology world, others have tried to follow its lead. No...

Innovation Insights
Circular Economy venture, Tech2Com provide ‘new again’ Apple products
oktober 30, 2018

Circular Economy venture, Tech2Com provide ‘new again’ Apple products

WeAreBrain has developed two dynamic websites to showcase Tech2Com’s outstanding service offering. FriendlyMobiles is a B2C webshop and Tech2Com is a B2B e-commerce portal...

Entrepreneurship InsightsSustainability Trends
Meet Iurii, Hybris/Java developer extraordinaire
oktober 23, 2018

Meet Iurii, Hybris/Java developer extraordinaire

We are pleased to introduce you to Iurii who joined our illustrious gang of tenacious techies and developing devils in...

Team & Company News
How the geek world became trendy
oktober 19, 2018

How the geek world became trendy

In recent years, the concept of being a "geek" has undergone a significant transformation, evolving from a niche interest to...

Team & Company News
Beauty chatbots: the beauty industry’s tech makeover
oktober 17, 2018

Beauty chatbots: the beauty industry’s tech makeover

Discover how beauty chatbots are revolutionizing the industry, offering personalized beauty consultations and product recommendations around the clock. Key takeaways Digital Transformation:...

AI & ML InsightsInnovation Insights
MyRiskDesk and WeAreBrain Pioneer an Evolution in Bespoke Business Insurance with PTProCover
oktober 11, 2018

MyRiskDesk and WeAreBrain Pioneer an Evolution in Bespoke Business Insurance with PTProCover

Do you feel existing insurers fail to understand who you are and how you provide professional services? Working with MyRiskDesk, we...

Entrepreneurship Insights
Geeks vs Nerds: What’s the difference?
oktober 9, 2018

Geeks vs Nerds: What’s the difference?

This is a question which has baffled scholars for decades. Like religion and politics, it’s a highly contentious subject which...

Team & Company News
Nearshore symbiosis: How to tell if your nearshore team is the right fit for you
september 21, 2018

Nearshore symbiosis: How to tell if your nearshore team is the right fit for you

The road to any successful project is paved with a motivated and engaged network of individuals working in unison to...

Innovation Insights
Meet Alexandr, our new iOS magician
september 18, 2018

Meet Alexandr, our new iOS magician

We are pleased to welcome Alexandr as the newest addition to our ever-expanding and diverse team of tech treasures and...

Team & Company News
The future of commerce is voice
september 13, 2018

The future of commerce is voice

In our rapidly changing modern world, the automation of tasks once considered regular and mundane is making our lives more...

Innovation Insights
Meet Tetiana, our project management whiz
september 11, 2018

Meet Tetiana, our project management whiz

We are very pleased to welcome Tetiana as the latest addition to our dynamic team of tech innovators and creative...

Team & Company News
5 Stories About Nearshore Technology Team Success
september 7, 2018

5 Stories About Nearshore Technology Team Success

WeAreBrain is not a business that just likes the concept of Nearshore development teams in theory. We have spent over...

Innovation Insights
Meet Anastasiia, Our New UX Intern
september 5, 2018

Meet Anastasiia, Our New UX Intern

At WeAreBrain we value the importance of nurturing fresh talent. All of us got our start somewhere in the industry...

Team & Company News
6 Reasons Why Nearshore Developers Will Bring Your Business into the Future
augustus 31, 2018

6 Reasons Why Nearshore Developers Will Bring Your Business into the Future

Recently I read that all companies should aspire to be a software or product development company. The idea is not...

Innovation Insights
Paula Ferrai, Founder of the Organic Beauty Startup Bloom Avenue
augustus 28, 2018

Paula Ferrai, Founder of the Organic Beauty Startup Bloom Avenue

Paula Ferrai is the founder of Bloom Avenue, an online premium organic beauty store and one of WeAreBrain’s venture partners. We’ve...

Entrepreneurship InsightsTeam & Company News
Meet Michel, CEO and founder of clevergig
augustus 21, 2018

Meet Michel, CEO and founder of clevergig

clevergig is a SaaS workforce management tool focussed on the gig economy, connecting people to work on-demand. It also helps temp...

Entrepreneurship InsightsTeam & Company News
Key factors for setting up and running successful extended teams
augustus 17, 2018

Key factors for setting up and running successful extended teams

Before we get into it let me explain what extended teams are in the context of nearshore software development for those that...

Innovation Insights
Meet Omar, an entrepreneurial designer of all trades
augustus 14, 2018

Meet Omar, an entrepreneurial designer of all trades

At WeAreBrain we consider ourselves to be family. We all work closely together on a litany of amazing and diverse...

Team & Company News
How AI is transforming the healthcare industry — Part 2
augustus 3, 2018

How AI is transforming the healthcare industry — Part 2

Last week we took a look at some of the most innovative bots in the healthcare industry and we realised...

AI & ML Insights
Meet Alison, design mind and social entrepreneur
juli 31, 2018

Meet Alison, design mind and social entrepreneur

This week we sat down with Alison Harris, our part-time designer and full-time social entrepreneurial star from Cape Town, to...

Team & Company News
How AI is transforming the healthcare industry — Part 1
juli 27, 2018

How AI is transforming the healthcare industry — Part 1

If you’ve ever found a lump somewhere randomly on your body and then mentally started preparing your last will and...

AI & ML Insights
The role of writing in UX and UI
juli 20, 2018

The role of writing in UX and UI

Although the term UX writing is still relatively new, the concept has been around since the launch of the first...

Design & UX Insights
Meet Sam, our creative word whisperer
juli 17, 2018

Meet Sam, our creative word whisperer

Sam is in charge of writing all of WeAreBrain’s creative content. In fact, most of the words you read released...

Team & Company News
Prioritization methods for Product Management — Part 2
juli 13, 2018

Prioritization methods for Product Management — Part 2

By Sergey Prihodko, CTO at clevergig.   In part 2 of our Prioritization methods for Product Management series, I’m going to take a...

Innovation Insights
Meet Maryna, our visual virtuoso
juli 10, 2018

Meet Maryna, our visual virtuoso

We are very pleased to welcome Maryna to our team of brilliant Brainiacs who will be joining us as a...

Team & Company News
Meet Max, the man on top of bots
juli 3, 2018

Meet Max, the man on top of bots

Max recently joined the ranks of our very talented tech team as a back end and bot developer. Max will...

Team & Company News
The Empirical Importance of Customer Development
juni 29, 2018

The Empirical Importance of Customer Development

By Sergey Prihodko, CTO at clevergig.   Customer development is a revolutionary methodology for creating and building startups and new corporate ventures. It...

Innovation Insights
Meet Ruslan, our QA bug exterminator
juni 26, 2018

Meet Ruslan, our QA bug exterminator

Ruslan is one of the latest additions to our team of off-the-wall tech creatives and will assist us in the...

Team & Company News
Prioritization methods for Product Management — Part 1
juni 22, 2018

Prioritization methods for Product Management — Part 1

By Sergey Prihodko, CTO at clevergig.   Choosing what to do and when to do it during the product development process should...

Innovation Insights
Best design programs, apps and plugins for 2018
juni 15, 2018

Best design programs, apps and plugins for 2018

A collaboration by WeAreBrain’s creative team. Having the world’s most innovative and dynamic backend functionality has the potential to run the...

Innovation Insights
Using bots to better your recruitment practices
juni 8, 2018

Using bots to better your recruitment practices

As the newest addition to the workforce RPA AI is still settling into its role, but does it also have...

AI & ML InsightsInnovation Insights
Meet Artem, our QA guru of the highest quality
juni 5, 2018

Meet Artem, our QA guru of the highest quality

“I’d like to make the world a little better” says Artem. And that pretty much sums up what kind of...

Team & Company News
7 factors to consider when building your project team
juni 1, 2018

7 factors to consider when building your project team

Getting the right team for the ‘job’ can be challenging and there are a number of things you’ll need to...

Innovation Insights
Meet Oleg, putting the ‘human’ back into HR
mei 29, 2018

Meet Oleg, putting the ‘human’ back into HR

Creating a successful business starts with people — they are your most important asset. Without them, you have nothing, just...

Team & Company News
Best Bots 2018 — Banking and Finance
mei 25, 2018

Best Bots 2018 — Banking and Finance

Starting this month we’ll be doing a review on the most exciting bots that are being released across various industries....

AI & ML InsightsInnovation Insights
Meet Yuriy, balancing the studying professional life like a boss
mei 22, 2018

Meet Yuriy, balancing the studying professional life like a boss

Yuriy initially joined the WeAreBrain team as a Ruby QA Automation Engineer and Ruby on Rails Developer. After being highly...

Team & Company News
Chatbot Best Practices — Learnings and Insights from companies like ABN AMRO, Booking.com and Heineken
mei 18, 2018

Chatbot Best Practices — Learnings and Insights from companies like ABN AMRO, Booking.com and Heineken

WeAreBrain attended the Chatbot Conference in Utrecht, both to learn more about what’s happening globally in AI technology development as well...

AI & ML InsightsInnovation Insights
Automation, Bots and Virtual Assistants — AI’s bigger picture
mei 11, 2018

Automation, Bots and Virtual Assistants — AI’s bigger picture

We’re pretty sure you’ve gauged our interest in the field of Robotic Process Automation, and with the release of Tur.ai to the...

AI & ML InsightsInnovation Insights
Meet Igor, a Tea Loving Programmer with Vision
mei 8, 2018

Meet Igor, a Tea Loving Programmer with Vision

Igor is a backend phenomenon working across a number of projects powered by Laravel or Yii2 frameworks at WeAreBrain. His...

Team & Company News
For RPA to succeed, things need to change
mei 1, 2018

For RPA to succeed, things need to change

Robotic Process Automation is amazing! It can improve the way a business operates and it can even enhance your employees’...

Innovation Insights
How to identify the right processes to automate
april 20, 2018

How to identify the right processes to automate

By now I’m sure you’ll have noticed that we are real advocates for RPA and the questions our clients ask...

Innovation Insights
What’s the difference between Robotic Process Automation (RPA) and Cognitive Automation?
april 13, 2018

What’s the difference between Robotic Process Automation (RPA) and Cognitive Automation?

The proliferation of artificial intelligence out there is vast and it’s important to know that not all AI is built...

Innovation Insights
Is RPA here to stay? Or is it just the tech flavour of the week?
april 7, 2018

Is RPA here to stay? Or is it just the tech flavour of the week?

Let’s be clear: artificial intelligence is going nowhere. The advances made daily in this sphere make it quite difficult to...

AI & ML InsightsInnovation Insights
Robotic Process Automation — the Highlights Reel
maart 30, 2018

Robotic Process Automation — the Highlights Reel

Our brand new book, Working Machines – An Executive’s Guide to AI and Intelligent Automation has just hit the shelves. If you’d...

Innovation Insights
How to develop a solid Enterprise Automation Roadmap
maart 23, 2018

How to develop a solid Enterprise Automation Roadmap

By 2020, automation and artificial intelligence will reduce employee requirements in business shared-service centres by 65%. By 2019, process automation...

Innovation Insights
Introducing Anastasia, WeAreBrain’s multi-lingual, multi-talented head of UX and design
maart 21, 2018

Introducing Anastasia, WeAreBrain’s multi-lingual, multi-talented head of UX and design

Anastasia is our new head of UX and Design at WeAreBrain. Formerly the UX lead at Jungle Minds, Anastasia heads...

Team & Company News
What the hell is RPA?
maart 16, 2018

What the hell is RPA?

Something quite interesting is happening where the worlds of tech and business collide and it’s a little thing called RPA...

Innovation Insights
Meet Olexandr, Board Game Strategist and DevOps Dominator
maart 13, 2018

Meet Olexandr, Board Game Strategist and DevOps Dominator

Olexandr is one of the newest team members at the WeAreBrain Kiev office, and he’s already an integral to our...

Team & Company News
Moving from Webpack 3 to Webpack 4 — Now with some exciting updates
maart 9, 2018

Moving from Webpack 3 to Webpack 4 — Now with some exciting updates

By Dmitry Shishko, PHP developer at WeAreBrain.   Dive into the journey and insights from upgrading from Webpack 3 to Webpack 4,...

Tech Insights
Introducing Sergey, Front-end dynamo and history enthusiast
maart 6, 2018

Introducing Sergey, Front-end dynamo and history enthusiast

Sergey is another of the WeAreBrain front-end magic renegades. Prior to joining us he worked as a team lead for...

Team & Company News
The No-Collar Workforce, Deloitte’s Tech Trends 2018: A Review
maart 2, 2018

The No-Collar Workforce, Deloitte’s Tech Trends 2018: A Review

One of Nasa’s newest employees is called George Washington. He is fully credentialed, has an active email address and works...

Innovation Insights
Make a Bluetooth-driven electronic device with Arduino at its heart — Part 2
februari 16, 2018

Make a Bluetooth-driven electronic device with Arduino at its heart — Part 2

By Sergey Gernyak, Back-end Engineer at WeAreBrain.   In part one of this two-part article series, we discovered how to make Arduino...

Tech Insights
Make a Bluetooth-driven electronic device with Arduino at its heart — Part 1
februari 9, 2018

Make a Bluetooth-driven electronic device with Arduino at its heart — Part 1

By Sergey Gernyak, Back-end Engineer at WeAreBrain.   I really like electronics. I like doing fun experiments, and they’re pretty interesting to...

Tech Insights
Meet Dmitry, Prodigious WeAreBrain Tech Lead and Deep Space Enthusiast
februari 6, 2018

Meet Dmitry, Prodigious WeAreBrain Tech Lead and Deep Space Enthusiast

This week we’d like to introduce Dmitry, a stalwart in the WeAreBrain team and multi-talented tech lead working with Maxeda...

Team & Company News
Programming languages that are worth a second look
januari 26, 2018

Programming languages that are worth a second look

At WeAreBrain we invest a great deal of time in R&D and we’re always keen to investigate new programming languages...

Tech Insights
Limitations to Chatbot Functionality: Facebook Messenger’s Chatbot API
januari 19, 2018

Limitations to Chatbot Functionality: Facebook Messenger’s Chatbot API

Recently WeAreBrain built a Facebook Messenger chatbot for one of our clients, Bloom Avenue, an e-commerce startup that specialises in organic...

Tech Insights
Introducing Pavel, Mathematician and Mad Skilled Backend Developer
januari 16, 2018

Introducing Pavel, Mathematician and Mad Skilled Backend Developer

Dev guru, number savant, knowledge thirsty — these are the terms floating around the office we use to describe him....

Team & Company News
Introducing Ivan, WeAreBrain’s iOS innovator
januari 2, 2018

Introducing Ivan, WeAreBrain’s iOS innovator

Meet Ivan, iOS and Xamarin mobile developer at WeAreBrain. Receiving a master’s degree from Donbass State Machine-Building Academy in information...

Team & Company News
WeAreBrain Tech: Year in Review
december 31, 2017

WeAreBrain Tech: Year in Review

2017 has been a good year for WeAreBrain with a number of exciting developments and really enthralling projects with clients...

Team & Company News
Meet Ruslan, Discipline Master and Front-end Aficionado
december 27, 2017

Meet Ruslan, Discipline Master and Front-end Aficionado

Ruslan is one of our trusted developers and our standard of discipline — one of his very many superpowers and...

Team & Company News
MVP for Android Part 3 — Moxy Strategies
december 22, 2017

MVP for Android Part 3 — Moxy Strategies

Welcome to my 3rd article about MVP on Android. As promised today we’ll be looking into Moxy a little more...

Tech Insights
Meet Sergey, an Android developer with vision
december 19, 2017

Meet Sergey, an Android developer with vision

Sergey, an Android Developer, has high hopes of becoming the android team lead as the mobile department expands at WeAreBrain....

Team & Company News
MVP for Android Part 2 — Featuring Moxy
december 15, 2017

MVP for Android Part 2 — Featuring Moxy

Welcome back for the second article in our Android development using MVP pattern series. Last time we spoke about a...

Tech Insights
Meet Nika, Guarantor of Quality and Ardent Foodie
december 12, 2017

Meet Nika, Guarantor of Quality and Ardent Foodie

We take pride in the quality of work we create here at WeAreBrain. While we ensure that our clients are...

Team & Company News
MVP for Android — Part 1
december 8, 2017

MVP for Android — Part 1

I’ve been looking for a way to create cleaner Android application code for ages, studying reams and reams of articles...

Tech Insights
Meet Vyacheslav, super cool front-end master with a need for speed
december 5, 2017

Meet Vyacheslav, super cool front-end master with a need for speed

Vyacheslav is a front-end wonder at WeAreBrain, using his skills to create elegant workable solutions born from the designs created...

Team & Company News
Introducing Sergey, a real Front-end dynamo and ardent traveller
november 28, 2017

Introducing Sergey, a real Front-end dynamo and ardent traveller

Sergey is an essential cog in our Brain machine, and without his extensive web development knowledge we’d be completely lost...

Team & Company News
Building a brand that people remember: colour and content
november 24, 2017

Building a brand that people remember: colour and content

Good branding is more than just a great logo and a clever tagline. Good branding is all about how you...

Innovation Insights
Why I fell in love with Visual Studio Code
november 17, 2017

Why I fell in love with Visual Studio Code

We all know that for a developer their editor or IDE, is their main tool and it’s the one used...

Tech Insights
Meet Tanya, WeAreBrain team lead visionary
november 14, 2017

Meet Tanya, WeAreBrain team lead visionary

Tanya is another of our excellent team leads, with a masters degree in information technology, subsequently working as a web...

Team & Company News
What to do to be more creative and generate great ideas
november 10, 2017

What to do to be more creative and generate great ideas

All of us have been faced with a crisis of developing ideas at least once in our lives. This happens...

Team & Company News
Introducing Pavel, WeAreBrain’s tech team-lead superstar
november 7, 2017

Introducing Pavel, WeAreBrain’s tech team-lead superstar

Pavel, or as he is more affectionately known among the WeAreBrain team, Pasha, is one of the indispensable team leads...

Team & Company News
Use Jest for React App Testing
oktober 27, 2017

Use Jest for React App Testing

By Dmitry Shishko, Full Stack Developer.   In this article, I would like to share my experience with testing the React application....

Tech Insights
Introducing Mario Grunitz, Co-founder and Startup Maverick at WeAreBrain
oktober 24, 2017

Introducing Mario Grunitz, Co-founder and Startup Maverick at WeAreBrain

This week we’ll be introducing another one of the founders at WeAreBrain, Mario Grunitz, serial entrepreneur and startup all-rounder. Mario...

Team & Company News
Creating a personality for your chatbot using clever copy
oktober 20, 2017

Creating a personality for your chatbot using clever copy

If you’ve spent any time on branding, which if you’re a business owner you should have, you may be familiar...

AI & ML Insights
Lex vs Luis: choosing the right solution to create bots for your business
oktober 13, 2017

Lex vs Luis: choosing the right solution to create bots for your business

I’ll avoid a long intro about the new age of automated solutions, artificial intelligence and cognitive services, mostly because right...

Tech Insights
Meet Pavel, WeAreBrain’s UX Design Dynamo
oktober 10, 2017

Meet Pavel, WeAreBrain’s UX Design Dynamo

Meet Pavel, senior designer of making user experience awesome at WeAreBrain. He got his start as the head of the...

Team & Company News
Web designers vs. Front-end developers: Avoid quarrelling!
oktober 6, 2017

Web designers vs. Front-end developers: Avoid quarrelling!

There are situations when front-end developers complain about designers. You might hear: “Their mockups are unclear! The indents are different....

Design & UX InsightsTech Insights
Introducing Omar, highflying Content Producer and Community Charmer
oktober 5, 2017

Introducing Omar, highflying Content Producer and Community Charmer

Omar is WeAreBrain’s content and community specialist, working mostly in the Amsterdam office. He studied Economics and has a degree...

Team & Company News
Add a new editor to CMS Cockpit
september 29, 2017

Add a new editor to CMS Cockpit

By Sergey Gernyak, Back-end Engineer at WeAreBrain.   The CMS Cockpit forms a separate part of the Hybris Platform which allows you...

Tech Insights
Meet Max, QA Marvel and Man in the Moment
september 26, 2017

Meet Max, QA Marvel and Man in the Moment

Max is another one of our can’t do without QAs, he is responsible for making sure what we create works...

Team & Company News
Introducing Pavel, our Front-end Frontman
september 19, 2017

Introducing Pavel, our Front-end Frontman

This week we’d like to introduce you to Pavel. He’s a front-end developer or as he says it, the implementer...

Team & Company News
Meet Olga, WeAreBrain’s Finance Whiz
september 12, 2017

Meet Olga, WeAreBrain’s Finance Whiz

When Olga said the thing she likes most about being an accountant was the accurate and clear results you get...

Team & Company News
Meet Sergey — the Product Software Engineer Extraordinaire at WeAreBrain
augustus 24, 2017

Meet Sergey — the Product Software Engineer Extraordinaire at WeAreBrain

Sergey is one of the super-skilled software product engineers at WeAreBrain, working across various parts of the business and most...

Team & Company News
How we made our product building process great again
augustus 18, 2017

How we made our product building process great again

By Sergey Prihodko, CTO at clevergig.   There are a huge number of books and a myriad of articles on how to properly...

Innovation InsightsTech Insights
Meet Elvire Jaspers, WeAreBrain’s CEO and Entrepreneurial Trailblazer
augustus 16, 2017

Meet Elvire Jaspers, WeAreBrain’s CEO and Entrepreneurial Trailblazer

Elvire Jaspers is one of the fearless leaders at Brain. As CEO she has been the keystone of the WeAreBrain business and...

Team & Company News
WeAreBrain becomes a SAP global partner
juli 27, 2017

WeAreBrain becomes a SAP global partner

We’re very proud to announce that WeAreBrain recently joined the SAP partner program. The program itself has been developed to...

Team & Company News
Meet Lena – WeAreBrain’s resident UX/UI design dynamo
juli 25, 2017

Meet Lena – WeAreBrain’s resident UX/UI design dynamo

This Brainiac is our go-to creative whiz, but would you believe Lena started out her career in economics? After realising...

Team & Company News
Project configuration in Hybris
juli 20, 2017

Project configuration in Hybris

There are a lot of instances when a number or string should be able to be adjusted in environments outside...

Tech Insights
How to use Maven dependencies inside the Hybris extension
juli 11, 2017

How to use Maven dependencies inside the Hybris extension

So we’ve been stuck on this for some time due to the lack of official documentation regarding this topic. But...

Tech Insights
SEO Checklist for QA
juli 8, 2017

SEO Checklist for QA

By Vasfie Dervishova, QA Engineer.   Explore the essentials of SEO testing in QA, highlighting common challenges and the importance of early...

Innovation Insights
Cultural diversity makes your team stronger
juli 6, 2017

Cultural diversity makes your team stronger

Embracing cultural diversity is one of our key values. As our team grows and the number of nationalities we interact...

Entrepreneurship Insights
Elixir runtime processes
juli 5, 2017

Elixir runtime processes

By Sergey Gernyak, Back-end Engineer.   Mostly when you create your new Elixir application you’ll run the following command: mix new my_app --sup It...

Tech Insights
How to run a Rails application on jRuby or how a Rails application is run inside WAR
juli 5, 2017

How to run a Rails application on jRuby or how a Rails application is run inside WAR

By Sergey Gernyak, Back-end Engineer.   Some time ago, we started to move one of our Rails projects from MRI to a...

Tech Insights
Prettify Ecto errors
juli 5, 2017

Prettify Ecto errors

By Sergey Gernyak, Back-End Engineer.   I came into Elixir from the Ruby and Rails world. RoR has many cool libraries out of...

Tech Insights
Why I don’t like #JavaScript
juli 5, 2017

Why I don’t like #JavaScript

By Sergey Gernyak, Back-end Engineer.   Here at Brain, JavaScript is a very big part of the work we do. Especially for...

Tech Insights