Innovation Insights

In the midst of so many emerging technologies, we help you differentiate between hype and necessary innovation, in order to be in line with the customer expectations of the future. Dive in to navigate the tech landscape with clarity and foresight, ensuring your strategies resonate with the future.

Innovation Insights
How skilled facilitation drives successful teams
June 3, 2024

How skilled facilitation drives successful teams

How often have you attended meetings where these common patterns begin to emerge?: Time wasting: There is a lot of talking,...

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Product-led growth: The future of SaaS
April 4, 2024

Product-led growth: The future of SaaS

The Software as a Service (SaaS) model is undergoing an evolutionary shift in the way people buy and use software....

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Digital twins – a beginner’s guide
April 10, 2023

Digital twins – a beginner’s guide

Throughout history, technological advancements have relied on hand-drafted conceptual designs, iterations, and prototypes to know if they’re going to work...

Innovation Insights
Super Apps – will they take over?
March 20, 2023

Super Apps – will they take over?

Despite being considered a relatively new and emerging trend in the West, super apps have been running the everyday lives...

Innovation Insights
Digital transformation practices for businesses in 2023
January 9, 2023

Digital transformation practices for businesses in 2023

Digital transformation (DT) once again proved its worth – this time during the pandemic, as digitally evolved businesses were shown...

Innovation InsightsSustainability Trends
What happened to NFTs and the metaverse?
November 14, 2022

What happened to NFTs and the metaverse?

Almost as quickly as their much-hyped explosion thrust them deep into the mainstream over the past two years, the NFT...

Innovation Insights
Digital fashion: binary is the new black
October 3, 2022

Digital fashion: binary is the new black

The fashion world has come under widespread scrutiny in recent years due to its poor sustainability efforts and global waste...

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How Augmented Reality (AR) is restyling fashion
September 19, 2022

How Augmented Reality (AR) is restyling fashion

As the metaverse and Web3 era quickly dawns upon us, the demand for brands to create different and immersive customer...

Innovation Insights
Digital humans: the faces of the future
September 5, 2022

Digital humans: the faces of the future

In today’s binary pervasive world, we rely heavily on various forms of digital communication. Chatbots and virtual assistants are commonplace...

Innovation Insights
Everything-as-a-Service: a look into the subscription-based model
August 30, 2022

Everything-as-a-Service: a look into the subscription-based model

Delve into the transformative impact of the subscription-based model on industries and consumer habits, highlighting the shift towards convenience, flexibility,...

Innovation Insights
NFTs: a complete guide
May 16, 2022

NFTs: a complete guide

NFT was declared one of 2021’s words of the year, which is unsurprising given the exponential growth the industry experienced...

Innovation Insights
DAOs 101: what are they and how might they reshape our future?
May 9, 2022

DAOs 101: what are they and how might they reshape our future?

Explore DAOs, a revolutionary blockchain-based framework, offering a democratic, decentralized model for organizational governance and decision-making. Key takeaways DAO basics: Blockchain-driven entities...

Innovation Insights
Understanding the metaverse: what is it and how will it shape our future?
April 11, 2022

Understanding the metaverse: what is it and how will it shape our future?

Dive into the metaverse's evolving landscape, examining its definition, current platforms, potential impacts on various industries, and the future implications...

Innovation Insights
Three important trends in the digital agency industry
April 6, 2022

Three important trends in the digital agency industry

As society and technology evolve they create new opportunities for businesses that do the same but tend to disrupt businesses...

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Chatbots in hospitality: changing the (inter)face of hotel guest services
March 3, 2022

Chatbots in hospitality: changing the (inter)face of hotel guest services

The cornerstone of the hospitality industry is to provide amazing personalised services to ensure the most enjoyable guest experiences. At...

Innovation Insights
Robotic Process Automation (RPA) trends and predictions
January 17, 2022

Robotic Process Automation (RPA) trends and predictions

Our brand new book, Working Machines - An Executive’s Guide to AI and Intelligent Automation has just hit the shelves....

Innovation Insights
Hyperautomation 101: what is it and why is it important?
November 30, 2021

Hyperautomation 101: what is it and why is it important?

For the second year running, Gartner asserts that hyperautomation (AKA digital process automation or intelligent process automation) is crucial for...

Innovation Insights
Digitisation of public services in Europe
September 29, 2021

Digitisation of public services in Europe

Last month, the European Commission put forward their plans for widespread adoption of digital transformation initiatives across all EU Member...

Innovation Insights
How businesses can reduce their digital carbon footprint
September 15, 2021

How businesses can reduce their digital carbon footprint

Did you know that a single internet search consumes roughly 0.3 Wh of energy and contributes to the release of...

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Sustainable entrepreneurship: It’s go-time for green startups
August 26, 2021

Sustainable entrepreneurship: It’s go-time for green startups

With the growing demand and proliferation of impact investing and socially responsible investing (SRI), there has never been a better...

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The future of work: a look at what the job market of tomorrow might look like
June 30, 2021

The future of work: a look at what the job market of tomorrow might look like

The 4th Industrial Revolution is upon us, make no mistake. Like the three preceding globally disrupting revolutions, our generation’s shift...

Innovation Insights
Top digital transformation KPIs
June 23, 2021

Top digital transformation KPIs

As businesses across the world begin to adopt digital transformation (DT) to leverage smart technologies to drive operational efficiency, it...

Innovation Insights
What is really Digital Transformation? And what is not?
June 15, 2021

What is really Digital Transformation? And what is not?

Digital transformation (DT or DX) is a buzzword often floated around today’s business strategy meetings by CIOs and IT gurus....

Innovation Insights
The post-pandemic entrepreneurship boom
June 9, 2021

The post-pandemic entrepreneurship boom

As World War II neared its brutal and destructive end, Britain’s then Prime Minister, Winston Churchill, famously stated that the...

Innovation Insights
How 5G rollout is poised to be a game-changer in 2021
June 7, 2021

How 5G rollout is poised to be a game-changer in 2021

For a few years now, there has been plenty of hype and speculation surrounding the much-anticipated arrival and rollout of...

Innovation Insights
Blockchain: what is the hype all about?
May 25, 2021

Blockchain: what is the hype all about?

What started as the powerful driving force behind cryptocurrencies such as Bitcoin and Ethereum, blockchain technology is quickly spreading across...

Innovation Insights
Voice strategy for brands: why it is important to be heard
May 17, 2021

Voice strategy for brands: why it is important to be heard

Explore the significance of integrating voice technology into brand strategies, highlighting the growing market, opportunities for engagement during consumer "down...

Innovation Insights
How Virtual Reality is transforming Customer Experience
April 19, 2021

How Virtual Reality is transforming Customer Experience

The global Augmented Reality (AR) and Virtual Reality (VR) market size is forecast to reach USD 30.7 billion in 2021...

Innovation Insights
Top 5 industries benefiting from IoT
April 12, 2021

Top 5 industries benefiting from IoT

IoT, or the Internet of Things, has proven itself to be far more than just a tech buzzword. It is...

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Mobile learning is the new educational frontier
April 6, 2021

Mobile learning is the new educational frontier

Learning on the go has never been so popular with almost all learning happening virtually in 2020. Formal schooling institutions...

Innovation Insights
How digital transformation can help create a more sustainable world
February 3, 2021

How digital transformation can help create a more sustainable world

Digital transformation and sustainability have quickly become the latest buzzwords to emerge in the global business landscape, and for good...

Innovation InsightsSustainability Trends
Starting a startup: a WeAreBrain first-hand guide
November 16, 2020

Starting a startup: a WeAreBrain first-hand guide

Look, nobody can write a play-by-play guide for starting a business with any remote sense of certainty because the cornerstone...

Innovation Insights
Why your Business Intelligence (BI) efforts are failing
October 26, 2020

Why your Business Intelligence (BI) efforts are failing

Business Intelligence (BI) is the process whereby organisations use technologies and applications to collect, analyse, interpret, and integrate all of...

Innovation Insights
6 major industries adopting RPA
September 21, 2020

6 major industries adopting RPA

Unpack the transformative impact of Robotic Process Automation (RPA) across diverse industries, driving unprecedented efficiency and accuracy. Find out everything you...

Innovation Insights
Measuring the ROI of RPA: Efficiency leads to profit
September 2, 2020

Measuring the ROI of RPA: Efficiency leads to profit

Looking for a conclusive guide to artificial intelligence, automation and their applications? WeAreBrain’s new book, Working Machines - An Executive’s...

Innovation Insights
The neu old in UI design – Neumorphism makes a comeback
May 28, 2020

The neu old in UI design – Neumorphism makes a comeback

Cover Image: BMI Calculator App, by Kevin Al-Rizal. Soft UI or Neumorphism is not really a new trend by any stretch...

Innovation Insights
Post-COVID-19 planning: How to prepare your business for the post-pandemic future
April 9, 2020

Post-COVID-19 planning: How to prepare your business for the post-pandemic future

The COVID-19 pandemic has placed a grinding halt to global industry and businesses as we collectively undergo quarantine and self-isolation....

Innovation Insights
Business in the time of COVID-19
March 27, 2020

Business in the time of COVID-19

The COVID-19 virus has forced businesses of all sizes to undergo rapid digital transformation during this time of unprecedented quarantine...

Innovation Insights
How technology is disrupting leadership
March 26, 2020

How technology is disrupting leadership

The way in which businesses handle their internal and external operations has changed dramatically in the last 10–15 years, and...

Innovation Insights
Summary review: Deloitte tech trends 2020
March 12, 2020

Summary review: Deloitte tech trends 2020

Deloitte recently released their Tech Trends report for 2020, which gives insight into the newly identified key players and driving...

Innovation Insights
Stronger together: How to be an inspiring Technical Team Leader (TTL)
January 8, 2020

Stronger together: How to be an inspiring Technical Team Leader (TTL)

Every team needs a leader. No matter how big or small, teams rely on someone to guide, support, motivate, and...

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Facial recognition technology – Part 3: Controversy and privacy
August 27, 2019

Facial recognition technology – Part 3: Controversy and privacy

Reading this on your phone or laptop? Smile, you’re on camera. Welcome to Part III of our facial recognition article series....

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Facial recognition technology – Part 2: Uses, benefits, and drawbacks
August 16, 2019

Facial recognition technology – Part 2: Uses, benefits, and drawbacks

In Part I of our article series we explained what facial recognition software is and how exactly it works. We explained how...

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Facial recognition technology – Part 1: What’s the fuss?
August 6, 2019

Facial recognition technology – Part 1: What’s the fuss?

The idea of machines possessing the capability of recognising you amongst a sea of vastly different human faces is enough...

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The efficiency of voice search has the potential to change how we communicate
July 24, 2019

The efficiency of voice search has the potential to change how we communicate

The advent of voice search is changing the way we interact with technology and with our ‘collective consciousness’ itself. We...

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Is the world ready for the next generation virtual assistant?
July 17, 2019

Is the world ready for the next generation virtual assistant?

Find out everything you need to know about artificial intelligence and automation, and their applications in the working world with...

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Three important trends that will dominate technology in 2020
July 5, 2019

Three important trends that will dominate technology in 2020

Trying to keep up with the rapid rate of progress in today’s tech world is about as difficult as racing...

Innovation Insights
How to successfully invest in R&D and innovative ventures as an agency
June 13, 2019

How to successfully invest in R&D and innovative ventures as an agency

Should agencies’ businesses have a side hustle? At WeAreBrain we invest a lot of time into Research and Development developing our...

Innovation Insights
Demystifying AI part 5: using a Machine Learning Canvas
June 11, 2019

Demystifying AI part 5: using a Machine Learning Canvas

Continuing from our previous article on creating your own AI canvas where we elaborated on the need to create such...

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Demystifying AI Part 4: What is an AI Canvas and how do you use it?
June 7, 2019

Demystifying AI Part 4: What is an AI Canvas and how do you use it?

The AI Canvas is just one of the handy tools that executives can use to map out their own AI...

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Demystifying AI Part 3: Getting started with an AI strategy and roadmap
May 21, 2019

Demystifying AI Part 3: Getting started with an AI strategy and roadmap

As creators of various Artificial Intelligence (AI) products, WeAreBrain is on the cutting edge of AI development. We are well...

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In Review: A Chief Data Officer’s Guide to AI Strategy
March 21, 2019

In Review: A Chief Data Officer’s Guide to AI Strategy

In 2017, leading global research and advisory firm, Gartner, Inc. published a groundbreaking paper (A Chief Data Officer’s Guide to AI Strategy)...

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Sink or Swim: Why SMEs need Robotic Process Automation (RPA) in order to remain competitive
February 6, 2019

Sink or Swim: Why SMEs need Robotic Process Automation (RPA) in order to remain competitive

Ready to build your own AI business strategy? Purchase WeAreBrain’s new book, Working Machines - An Executive’s Guide to AI...

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Business Process Automation (BPA) — a valuable partnership for increased business workflow efficiency
January 9, 2019

Business Process Automation (BPA) — a valuable partnership for increased business workflow efficiency

Business Process Automation (BPA) is quickly becoming a highly strategic enabler of business control, agility and productivity. But what is...

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How is Digital Expected to Disrupt in 2019— A Review of SoDA 2018
January 3, 2019

How is Digital Expected to Disrupt in 2019— A Review of SoDA 2018

Digital is disrupting every industry and everyone” Chris Duffey, Adobe SoDA is a global network of digital business leaders, creative innovators and...

Innovation Insights
Data and RPA — How Robotics is Changing Data Analytics
December 20, 2018

Data and RPA — How Robotics is Changing Data Analytics

Looking for a conclusive guide to artificial intelligence, automation and their applications? WeAreBrain’s new book, Working Machines - An Executive’s...

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Top bots in retail for the festive season: How chatbots in retail make holiday shopping easier
December 12, 2018

Top bots in retail for the festive season: How chatbots in retail make holiday shopping easier

The festive season is a time for giving… and spending. As the holidays approach we are met with the undesirable...

Innovation Insights
A day at the #voiceconf2018 in Amsterdam
November 6, 2018

A day at the #voiceconf2018 in Amsterdam

I was lucky enough to attend Voice Conference 2018 (#voiceconf2018) hosted in Amsterdam at the beginning of October. It was a thoroughly...

Innovation Insights
Why Ukraine is considered the Silicon Valley of Europe
November 1, 2018

Why Ukraine is considered the Silicon Valley of Europe

Ever since Silicon Valley emerged as the centre of the technology world, others have tried to follow its lead. No...

Innovation Insights
Beauty chatbots: the beauty industry’s tech makeover
October 17, 2018

Beauty chatbots: the beauty industry’s tech makeover

Discover how beauty chatbots are revolutionizing the industry, offering personalized beauty consultations and product recommendations around the clock. Key takeaways Digital Transformation:...

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Nearshore symbiosis: How to tell if your nearshore team is the right fit for you
September 21, 2018

Nearshore symbiosis: How to tell if your nearshore team is the right fit for you

The road to any successful project is paved with a motivated and engaged network of individuals working in unison to...

Innovation Insights
The future of commerce is voice
September 13, 2018

The future of commerce is voice

In our rapidly changing modern world, the automation of tasks once considered regular and mundane is making our lives more...

Innovation Insights
5 Stories About Nearshore Technology Team Success
September 7, 2018

5 Stories About Nearshore Technology Team Success

WeAreBrain is not a business that just likes the concept of Nearshore development teams in theory. We have spent over...

Innovation Insights
6 Reasons Why Nearshore Developers Will Bring Your Business into the Future
August 31, 2018

6 Reasons Why Nearshore Developers Will Bring Your Business into the Future

Recently I read that all companies should aspire to be a software or product development company. The idea is not...

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Key factors for setting up and running successful extended teams
August 17, 2018

Key factors for setting up and running successful extended teams

Before we get into it let me explain what extended teams are in the context of nearshore software development for those that...

Innovation Insights
Prioritization methods for Product Management — Part 2
July 13, 2018

Prioritization methods for Product Management — Part 2

By Sergey Prihodko, CTO at clevergig.   In part 2 of our Prioritization methods for Product Management series, I’m going to take a...

Innovation Insights
The Empirical Importance of Customer Development
June 29, 2018

The Empirical Importance of Customer Development

By Sergey Prihodko, CTO at clevergig.   Customer development is a revolutionary methodology for creating and building startups and new corporate ventures. It...

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Prioritization methods for Product Management — Part 1
June 22, 2018

Prioritization methods for Product Management — Part 1

By Sergey Prihodko, CTO at clevergig.   Choosing what to do and when to do it during the product development process should...

Innovation Insights
Best design programs, apps and plugins for 2018
June 15, 2018

Best design programs, apps and plugins for 2018

A collaboration by WeAreBrain’s creative team. Having the world’s most innovative and dynamic backend functionality has the potential to run the...

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Using bots to better your recruitment practices
June 8, 2018

Using bots to better your recruitment practices

As the newest addition to the workforce RPA AI is still settling into its role, but does it also have...

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7 factors to consider when building your project team
June 1, 2018

7 factors to consider when building your project team

Getting the right team for the ‘job’ can be challenging and there are a number of things you’ll need to...

Innovation Insights
Best Bots 2018 — Banking and Finance
May 25, 2018

Best Bots 2018 — Banking and Finance

Starting this month we’ll be doing a review on the most exciting bots that are being released across various industries....

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Chatbot Best Practices — Learnings and Insights from companies like ABN AMRO, Booking.com and Heineken
May 18, 2018

Chatbot Best Practices — Learnings and Insights from companies like ABN AMRO, Booking.com and Heineken

WeAreBrain attended the Chatbot Conference in Utrecht, both to learn more about what’s happening globally in AI technology development as well...

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Automation, Bots and Virtual Assistants — AI’s bigger picture
May 11, 2018

Automation, Bots and Virtual Assistants — AI’s bigger picture

We’re pretty sure you’ve gauged our interest in the field of Robotic Process Automation, and with the release of Tur.ai to the...

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For RPA to succeed, things need to change
May 1, 2018

For RPA to succeed, things need to change

Robotic Process Automation is amazing! It can improve the way a business operates and it can even enhance your employees’...

Innovation Insights
How to identify the right processes to automate
April 20, 2018

How to identify the right processes to automate

By now I’m sure you’ll have noticed that we are real advocates for RPA and the questions our clients ask...

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What’s the difference between Robotic Process Automation (RPA) and Cognitive Automation?
April 13, 2018

What’s the difference between Robotic Process Automation (RPA) and Cognitive Automation?

The proliferation of artificial intelligence out there is vast and it’s important to know that not all AI is built...

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Is RPA here to stay? Or is it just the tech flavour of the week?
April 7, 2018

Is RPA here to stay? Or is it just the tech flavour of the week?

Let’s be clear: artificial intelligence is going nowhere. The advances made daily in this sphere make it quite difficult to...

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Robotic Process Automation — the Highlights Reel
March 30, 2018

Robotic Process Automation — the Highlights Reel

Our brand new book, Working Machines – An Executive’s Guide to AI and Intelligent Automation has just hit the shelves. If you’d...

Innovation Insights
How to develop a solid Enterprise Automation Roadmap
March 23, 2018

How to develop a solid Enterprise Automation Roadmap

By 2020, automation and artificial intelligence will reduce employee requirements in business shared-service centres by 65%. By 2019, process automation...

Innovation Insights
What the hell is RPA?
March 16, 2018

What the hell is RPA?

Something quite interesting is happening where the worlds of tech and business collide and it’s a little thing called RPA...

Innovation Insights
The No-Collar Workforce, Deloitte’s Tech Trends 2018: A Review
March 2, 2018

The No-Collar Workforce, Deloitte’s Tech Trends 2018: A Review

One of Nasa’s newest employees is called George Washington. He is fully credentialed, has an active email address and works...

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Building a brand that people remember: colour and content
November 24, 2017

Building a brand that people remember: colour and content

Good branding is more than just a great logo and a clever tagline. Good branding is all about how you...

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How we made our product building process great again
August 18, 2017

How we made our product building process great again

By Sergey Prihodko, CTO at clevergig.   There are a huge number of books and a myriad of articles on how to properly...

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SEO Checklist for QA
July 8, 2017

SEO Checklist for QA

By Vasfie Dervishova, QA Engineer.   Explore the essentials of SEO testing in QA, highlighting common challenges and the importance of early...

Innovation Insights