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WeAreBrain Blog & Market Insights

We’ve been known to lead thoughts in our industry. No big deal. Explore our insights for the latest news and hot takes on the ideas shaping our world.

How Gen Z is using social media
February 18, 2024

How Gen Z is using social media

As of the start of 2024, there are 5.04 billion active social media users on the planet – that’s 62.3%...

Marketing
How voice assistants and AI are evolving customer service
February 11, 2024

How voice assistants and AI are evolving customer service

Looking for a guide to artificial intelligence and smart assistants? Working Machines - An Executive’s Guide to AI and Intelligent...

AI & Data Science
Virtual influencers: The power of AI-generated influencer marketing
February 5, 2024

Virtual influencers: The power of AI-generated influencer marketing

Discover the transformative impact of AI-generated virtual influencers in modern marketing, blending innovation with ethical challenges and future possibilities. Key takeaways Evolution:...

Marketing
Considering a career in AI? Start here
January 29, 2024

Considering a career in AI? Start here

If you think Artificial Intelligence (AI) is here to take over your job, think again. It’s actually making some jobs...

AI & Data Science
Fighting content fatigue with user-generated content (UGC)
January 22, 2024

Fighting content fatigue with user-generated content (UGC)

A defining pillar of our digital world is content. People encounter content across every digital touchpoint as brands have doubled...

Marketing
The rise of CGI marketing and advertising
January 18, 2024

The rise of CGI marketing and advertising

The advertising and marketing ecosystem sure likes a good old shake-up, doesn’t it? With new approaches and technologies shifting the...

Marketing
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Working Machines

An executive’s guide to AI and Intelligent Automation. Working Machines takes a look at how the renewed vigour for the development of Artificial Intelligence and Intelligent Automation technology has begun to change how businesses operate.