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Design & UX Insights
Welcome to our insights on product design and development. Here, we focus on creating user-friendly, engaging experiences prioritising the customer journey. Discover the art and science behind creating products that truly matter.
UX designers and QA engineers — crossing our T-shapes for better collaboration
Complex digital products are like symphonies — they need an orchestra full of different musicians — a multidisciplinary team. We...
How the graphic design space will shape up in 2024
Defined by fresh takes and infused with all that has come before, graphic design is an evolving toolkit used by...
User experience essentials for 2024
In 2024, UI/UX design will be defined by a combination of user-centred design principles, digital innovation, and emerging technologies. To...
How UX/UI informs software development (and vice versa)
User experience (UX) and user interface (UI) design are key roles in the success of software products like websites and...
Best design resources for every creative type
If you’re in the creative or design world, you already know that having the right tools and resources at your...
Finding the best web designer for your business
So, you’ve got a business plan locked in and now you’re ready to establish your digital presence through a kickass...
10 Figma plugins for UX designers
Figma is a powerful and versatile web-based design application that prominently features in every designer’s toolkit. It is used to...
5 current web design trends you can look into
Making your website stand out today takes a little more than choosing the right colour palette and font pairs. In...
10 great design resources you may not know about
If you know anything about creatives it’s probably this: when they aren’t busy creating magic, they’re scouring the internet and...
Creative algorithms: AI’s influence on design
AI’s involvement in the creative space isn't anything new — we’ve seen the rise of AI-powered faux influencers, musicians, artists,...
How to make your web experiences more accessible
Not everyone who uses the internet interacts with it in the same way. Some listen more than they read while...
UX and UI design trends for 2022
With more people around the world being glued to their screens this year, the exciting world of UX and UI...
5 books for UX & UI designers – WeAreBrain book club
We’re back with the latest instalment of our WeAreBrain book club, where we ask a member of our team to...
Developing for AR: a quick crash course
What was originally seen to be an inaccessible technology to the everyday person is quickly becoming a reality thanks to...
Cross-cultural design: challenges and considerations
When working on a project that is expected to reach a global audience and/or involves collaboration with international teams from...
Reading by design – exceptional books for designers
It’s time once again for the WeAreBrain book club, and this month we’ll be featuring super cool reads about design...
Top website builders for agencies
Explore the top website builders for agencies, highlighting their strengths in hosting, CMS, design, plugins, ease of use, and costs,...
How to measure customer experience (CX): Part II
As we established in Part I, although we cannot measure customer experience (CX) directly by its very nature, we are...
How to measure Customer Experience (CX): Part I
How do you measure an experience? Before we whip out our measuring devices and table charts, we have to dip...
Create a product people love to use
Remember those days when good UX was enough to make you stand out amongst all your competitors? I remember when...
What’s your problem? An article about the problem-solving capabilities of design
"Given one hour to save the world, I would spend 55 minutes defining the problem and 5 minutes finding the...
Optimising your site for voice search: It’s time to listen up
Does every brand need a voice strategy? Do they all need to optimise their website for voice search? With the...
Designing for Augmented Reality (AR): User-centred UX
In the last several years, Augmented Reality (AR) has really started to gain purchase in the technology realm. AR is...
What is DesignOps and how can it benefit your design team’s output?
What is DesignOps? Design Operations, commonly referred to as DesignOps, is the process of establishing optimised workflow processes and operationalisation of...
How to transition from graphic design to UX design
If you are a graphic designer looking to pursue a career pivot into user experience (UX) design then you have...
COVID-19 and RPA: An unlikely duo
Find out everything you need to know about Artificial Intelligence and automation, and their applications in the working world with...
How to build an app: A complete guide of tips and tricks
Wondering how to build an app? Well, you're not alone. There has never been a better time to get into...
Mobile app design: Basics you need to know when creating your mobile app
As of 2020, the world has over 3.5 billion smartphone users - and that number is set to climb by...
Wireframing 101: The Whats, the Types, and the Tools
Unlock the essentials of wireframing in UX/UI design, exploring types, tools, and their pivotal role in digital product development. Key takeaways Wireframes...
Designer-Developer handoff: The art of collaboration
When we refer to a ‘design handoff’ we are speaking about the process where designers submit their design prototype to...
The importance of storytelling in UI design
Great stories will always captivate the human mind, no matter how they’re being told. Because of this, storytelling is the...
Localisation and User Experience 101: How to make your brand a success when going global
Taking your business global for the first time? There are a number of factors you need to be on top...
UX research: What is it and how is it done?
The best way for UX and UI designers to have any chance of creating memorable user experiences is through thorough...
There is a difference between user testing and usability testing — and you should know it
For many, user testing and usability testing is just a case of semantics but truthfully it’s not. Both of these...
When words aren’t enough: The use of imagery in UX
Humans are creatures which rely heavily on visual stimuli to make sense of the world around them. From knowing when...
Microinteractions in UX: The art of subtlety
If you’re reading this from your laptop or mobile device then you would have come into contact with multiple microinteractions...
The challenges of designing and adapting scripts for conversational UX
With the proliferation of new AI solutions for business, especially when talking about chatbots, workbots and RPA, a new kind...
The role of writing in UX and UI
Although the term UX writing is still relatively new, the concept has been around since the launch of the first...
Web designers vs. Front-end developers: Avoid quarrelling!
There are situations when front-end developers complain about designers. You might hear: “Their mockups are unclear! The indents are different....
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