Brand Positioning & Messaging


We excel in guiding businesses on their journey to discover their North Star. Our expertise lies in brand positioning, brand messaging and strategy. We craft compelling narratives that illuminate your path to success, helping you navigate with purpose and clarity.

Effective brand positioning for guided growth

We understand that every brand is distinct, and we specialise in uncovering the essence that sets your business apart from the rest. We’re a creative powerhouse, where artistic innovation and strategic brilliance converge to redefine brand identities and captivate audiences.

We’re experts in shaping your vision, mission, and values to steer your overall strategy, serving as your North Star. We are the catalyst for businesses seeking to leave an indelible mark on their industry, offering a comprehensive suite of brand messaging services that foster brand growth, recognition, and lasting connections.

Collaboratively, we’ll craft a unique brand personality that not only captures attention but also establishes your business at the forefront of your industry. With a keen eye for aesthetics and a deep understanding of market dynamics, we’re sought after for crafting brand stories that resonate, inspire, and drive success.

Step
1

We research your market and analyse your target audience, ensuring your strategies align seamlessly with their expectations.

Step
2

We conduct insightful interviews and engaging workshops to extract your brand’s unique essence.

Step
3

We synthesise insights into a comprehensive brand positioning overview and translate these into compelling brand designs.

Step
4

We customise key messaging for different audiences and platforms, ensuring your brand resonates effectively across various channels.

Why choose us

  • Holistic brand development: Our branding process involves immersive workshops and thorough market analysis to establish your unique market positioning.
  • Captivating brand personality: We define a brand personality and tonality that resonates with your target audience, crafting effective communications across all channels.
  • Visual brilliance: Our creative team transforms concepts into visually stunning brand designs that encapsulate your business essence.
  • Audience-centric approach: We tailor your brand to meet the specific needs of your audience to inform all strategies.
  • Clear and impactful messaging: We create key messaging that not only resonates with your audience but also articulates your brand’s core values effectively, ensuring your brand is memorable and trustworthy in the marketplace.

Their leadership and transparency stood out to us.
Elizabeth Grantham, CEO TheOptimal.me
Their organization and efficient structure stood out.
J. Benavi, Founder MyTinyStars
Their speed and their attitude were impressive — the speed of their work is limited by your speed only!
Jurgen de Jonge, Founder iSHIPit BV

Branding market insights

How to level-up your digital marketing in 2024

How to level-up your digital marketing in 2024

The digital marketing terrain is vibrant and fluctuating, where change spurs opportunity – and vice versa. In this dynamic space,...

Marketing
10 digital marketing tools and resources you should know about

10 digital marketing tools and resources you should know about

If you want to consistently make an impact with your digital marketing efforts, you need to have the right tools...

Marketing
Sustainable branding: where authenticity fosters loyalty

Sustainable branding: where authenticity fosters loyalty

In today’s world, brand identity and sustainability have become inextricably intertwined. Consumers are increasingly demanding transparency and accountability from the...

MarketingSustainability
The new age of customer personas 

The new age of customer personas 

Market research has come a long way from its origins in basic demographics. In today's digital age, understanding consumer behaviour...

Marketing
How authentic content marketing can boost your brand

How authentic content marketing can boost your brand

Modern consumers have evolved to become increasingly sceptical when it comes to traditional promotional tactics employed by brands. They are...

Marketing
Meme marketing: how relatable images can drive brand connection

Meme marketing: how relatable images can drive brand connection

Memes have quickly become a pervasive part of internet culture over the past decade. As a way for people to...

Marketing
Leveraging social proof to drive conversions

Leveraging social proof to drive conversions

To reduce friction in the customer journey and ultimately drive conversions, brands leverage what is known as social proof.  It is...

Marketing
King’s Day but AI: Where tradition meets innovation

King’s Day but AI: Where tradition meets innovation

Each year on 27 April, the Netherlands celebrates King’s Day, or Koningsdag – a national holiday to honour the birthday...

Marketing
To TikTok or not – the privacy risks

To TikTok or not – the privacy risks

Lockdown was a wild time. Confined to our homes, we experimented with various ways to escape boredom’s persistent grip. Many...

Marketing
Top tips for writing great social media copy

Top tips for writing great social media copy

In the age of social, the ability to craft great captions that get people to notice your content is crucial....

Marketing

WeAreBrain heads up an independent, award-winning digital and technology agency group and operates as a partner to international organisations, agencies, innovative startups and scale-ups.

We support creators and inventors in bringing their vision to life. We’re here to help you build the best version of the future through digital transformation that is founded on sound industry-focused solutions led by cutting edge technology. #Tech4Good

We Are International by Trade 🌍  Hybrid by Design 🏢🏡  Inclusive by Nature 🌈

 

Partner with us today
Let’s ignite your growth and maximize ROI. Success guaranteed

Build your startup
In our venture studio for entrepreneurs and investors

Create positive change
Work with our Foundation for education and non-profit change-makers