Marketing

Navigate the ever-evolving world of marketing with our insights. From the latest industry trends to in-depth explorations of diverse marketing strategies, we provide a comprehensive look to help you stay ahead of the curve and craft compelling campaigns.

Marketing
How to level-up your digital marketing in 2024
December 4, 2023

How to level-up your digital marketing in 2024

The digital marketing terrain is vibrant and fluctuating, where change spurs opportunity – and vice versa. In this dynamic space,...

Marketing
10 digital marketing tools and resources you should know about
November 27, 2023

10 digital marketing tools and resources you should know about

If you want to consistently make an impact with your digital marketing efforts, you need to have the right tools...

Marketing
Sustainable branding: where authenticity fosters loyalty
October 30, 2023

Sustainable branding: where authenticity fosters loyalty

In today’s world, brand identity and sustainability have become inextricably intertwined. Consumers are increasingly demanding transparency and accountability from the...

MarketingSustainability
The new age of customer personas 
October 23, 2023

The new age of customer personas 

Market research has come a long way from its origins in basic demographics. In today's digital age, understanding consumer behaviour...

Marketing
How authentic content marketing can boost your brand
May 29, 2023

How authentic content marketing can boost your brand

Modern consumers have evolved to become increasingly sceptical when it comes to traditional promotional tactics employed by brands. They are...

Marketing
Meme marketing: how relatable images can drive brand connection
May 15, 2023

Meme marketing: how relatable images can drive brand connection

Memes have quickly become a pervasive part of internet culture over the past decade. As a way for people to...

Marketing
Leveraging social proof to drive conversions
May 1, 2023

Leveraging social proof to drive conversions

To reduce friction in the customer journey and ultimately drive conversions, brands leverage what is known as social proof.  It is...

Marketing
King’s Day but AI: Where tradition meets innovation
April 27, 2023

King’s Day but AI: Where tradition meets innovation

Each year on 27 April, the Netherlands celebrates King’s Day, or Koningsdag – a national holiday to honour the birthday...

Marketing
To TikTok or not – the privacy risks
April 17, 2023

To TikTok or not – the privacy risks

Lockdown was a wild time. Confined to our homes, we experimented with various ways to escape boredom’s persistent grip. Many...

Marketing
Top tips for writing great social media copy
January 26, 2023

Top tips for writing great social media copy

In the age of social, the ability to craft great captions that get people to notice your content is crucial....

Marketing
Social media trends for 2023
January 16, 2023

Social media trends for 2023

A whopping 59% of the world's population uses social media regularly. Adoption rates will keep on rising, making it the...

Marketing
How to create a kickass email marketing campaign in 6 steps
January 12, 2023

How to create a kickass email marketing campaign in 6 steps

It’s easy to be seduced by the glitz and glamour of new-age marketing revolving around social media and video campaigns....

Marketing
The future of outdoor ads: 3D and AR advertising
December 20, 2022

The future of outdoor ads: 3D and AR advertising

Outdoor ads are not dead. In fact, they’re more alive and kicking than ever before thanks to a binary facelift. Out-Of-Home...

Marketing
6 crazy-cool AI websites you can try today
November 7, 2022

6 crazy-cool AI websites you can try today

There seems to be no more ground for AI to unturn as it evolves beyond our initial dreams for its...

AI & Data ScienceMarketing
Instagram’s latest update: what are they playing at?
October 31, 2022

Instagram’s latest update: what are they playing at?

It has been said there are but a few certainties in life: the sun will rise and fall each day;...

Marketing
8 ways to make the most out of your blog content
July 25, 2022

8 ways to make the most out of your blog content

Consistently publishing original and quality blog content each week is not an easy task. If your goal is to position...

Marketing
Google Analytics 4 (GA4): the time to migrate is now
July 11, 2022

Google Analytics 4 (GA4): the time to migrate is now

Analytics is one of the key elements of a consistently performing modern business. Google Analytics (GA) has assisted organisations for...

Marketing
Marketing in the era of hyper-personalisation
July 4, 2022

Marketing in the era of hyper-personalisation

In today’s evolving marketplace, brands are leveraging AI and data-driven technologies to gain a deep understanding of their customers. This...

Marketing
The evolution of content marketing
May 30, 2022

The evolution of content marketing

For as long as there has been a product or service there has been a way to market and promote...

Marketing
Word-of-mouth marketing (WOMM): the unsung hero of brand awareness
May 23, 2022

Word-of-mouth marketing (WOMM): the unsung hero of brand awareness

In today’s fast-moving hyper-connected world, brands have a plethora of tools and platforms available to target and engage with customers....

Marketing
Writing copy that sells
May 11, 2022

Writing copy that sells

It is difficult to explain just how much of a crucial role really great copy plays in selling anything that...

Marketing
Agile marketing: is it the right fit for you?
February 28, 2022

Agile marketing: is it the right fit for you?

Despite traditionally being used in the development process, Agile methodology can easily be implemented into most business processes where speed...

Marketing
MarTech bloat: How many MarTech solutions do you really need?
October 11, 2021

MarTech bloat: How many MarTech solutions do you really need?

There are currently a little over 8,000 MarTech solutions available worldwide, a market that has seen considerable growth since 2011...

Marketing
The Creator Economy: disrupting the workforce of tomorrow
August 30, 2021

The Creator Economy: disrupting the workforce of tomorrow

Despite not being a new concept, the Creator Economy is quickly emerging as a target for new revenue streams for...

Marketing
GPT-3 and DALL·E: AI taking the visual arts industry by storm
August 18, 2021

GPT-3 and DALL·E: AI taking the visual arts industry by storm

If you find yourself feeling astounded by AI’s ever-growing capacity, then get ready because we’re about to blow your socks...

AI & Data ScienceMarketing
Hiding “likes” — the end of influence? (Not really)
August 9, 2021

Hiding “likes” — the end of influence? (Not really)

Social media juggernauts Instagram and Facebook recently rolled out an update to their platforms that gives users the choice to...

Marketing
Explaining the value of marketing to your C-suite
July 28, 2021

Explaining the value of marketing to your C-suite

Generally, marketing departments the world over have always been expected to justify their worth more than any other department. Despite...

Marketing
Google’s Core Web Vitals Update: How to optimise your site
July 12, 2021

Google’s Core Web Vitals Update: How to optimise your site

Last month Google introduced a new update to its ranking criteria. This new update to the algorithm looks at your...

Marketing
Top website builders for agencies
June 2, 2021

Top website builders for agencies

As a leading digital agency operating across Europe since 2014, we have been lucky enough to create a number of...

DesignMarketing
Why your brand name is essential
April 21, 2021

Why your brand name is essential

When it comes to branding and naming your company or the products that you offer within your brand stable, the...

Marketing
Measuring the true value of your marketing initiatives
March 3, 2021

Measuring the true value of your marketing initiatives

In today’s digital marketing world, almost every action, initiative, and process is quantifiable. Marketers are spoilt for choice when it...

Marketing
Developing and executing an e-commerce marketing strategy: Part II
February 17, 2021

Developing and executing an e-commerce marketing strategy: Part II

If you are thinking about starting your own e-commerce business, we think you would find our guide very useful: How to start...

CommerceMarketing
Developing and executing an e-commerce marketing strategy: Part I
February 8, 2021

Developing and executing an e-commerce marketing strategy: Part I

If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...

CommerceMarketing
Social media and the rising ethical dilemma
January 25, 2021

Social media and the rising ethical dilemma

The polarising nature of social media has come into focus in the last several years. Its prolific use among teens...

Marketing
Social media shopping: streamlining the e-tail experience
January 13, 2021

Social media shopping: streamlining the e-tail experience

If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...

CommerceMarketing
Brand renaissance: repositioning in light of COVID-19
December 9, 2020

Brand renaissance: repositioning in light of COVID-19

As a challenging and uncertain year draws to a close ushering in an equally uncertain year to come, the global...

Marketing
5 tips for growing your social media engagement
November 9, 2020

5 tips for growing your social media engagement

It’s no secret that a strong social media engagement strategy not only has the power to dramatically raise awareness of...

Marketing
Mobile marketing: A quick guide on how to successfully market your mobile app
June 25, 2020

Mobile marketing: A quick guide on how to successfully market your mobile app

So, you’ve just completed the rigorous yet rewarding process of designing and developing your very own mobile app - what’s...

Marketing
The rise of AI-powered faux influencers
June 21, 2020

The rise of AI-powered faux influencers

Ready to build your own AI business strategy? Purchase WeAreBrain’s new book, Working Machines - An Executive’s Guide to AI...

AI & Data ScienceMarketing
Living in the moment: What marketers need to know about micro-moments
June 4, 2020

Living in the moment: What marketers need to know about micro-moments

“Life is a series of moments and moments are always changing.” – Cecilia Ahern The role of a good marketer has...

Marketing
Do your brand’s core values reflect those of your customers?
May 20, 2020

Do your brand’s core values reflect those of your customers?

When people buy your product or service they are essentially endorsing your company values by investing, both financially and emotionally,...

Marketing
Brand personality and voice: when brands become people
May 6, 2020

Brand personality and voice: when brands become people

Once you have established your brand vision and mission statements, you are ready to take the next step in your...

Marketing
Setting a mission & vision: tech start-ups and scale-ups
April 30, 2020

Setting a mission & vision: tech start-ups and scale-ups

“Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you...

MarketingSustainability
The role of AI in content generation
March 20, 2020

The role of AI in content generation

Computers have come a remarkably long way since Alan Turing first tinkered on what is considered the world’s first computer...

AI & Data ScienceMarketing
Microinteractions in UX: The art of subtlety
January 28, 2020

Microinteractions in UX: The art of subtlety

If you’re reading this from your laptop or mobile device then you would have come into contact with multiple microinteractions...

DesignMarketing
Creative machines: How AI is disrupting the arts
September 26, 2019

Creative machines: How AI is disrupting the arts

Find out everything you need to know about artificial intelligence and automation, and their applications in the working world with...

AI & Data ScienceMarketing
Creating your custom font kit (icon font)
March 5, 2019

Creating your custom font kit (icon font)

Icons are everywhere. No matter how large or small your project is — there is always a need for icons....

MarketingTech