Market insights
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Marketing
Navigate the ever-evolving world of marketing with our insights. From the latest industry trends to in-depth explorations of diverse marketing strategies, we provide a comprehensive look to help you stay ahead of the curve and craft compelling campaigns.
How authentic content marketing can boost your brand
Modern consumers have evolved to become increasingly sceptical when it comes to traditional promotional tactics employed by brands. They are...
Meme marketing: how relatable images can drive brand connection
Memes have quickly become a pervasive part of internet culture over the past decade. As a way for people to...
Leveraging social proof to drive conversions
To reduce friction in the customer journey and ultimately drive conversions, brands leverage what is known as social proof. It is...
King’s Day but AI: Where tradition meets innovation
Each year on 27 April, the Netherlands celebrates King’s Day, or Koningsdag – a national holiday to honour the birthday...
To TikTok or not – the privacy risks
Lockdown was a wild time. Confined to our homes, we experimented with various ways to escape boredom’s persistent grip. Many...
Top tips for writing great social media copy
In the age of social, the ability to craft great captions that get people to notice your content is crucial....
Social media trends for 2023
A whopping 59% of the world's population uses social media regularly. Adoption rates will keep on rising, making it the...
How to create a kickass email marketing campaign in 6 steps
It’s easy to be seduced by the glitz and glamour of new-age marketing revolving around social media and video campaigns....
The future of outdoor ads: 3D and AR advertising
Outdoor ads are not dead. In fact, they’re more alive and kicking than ever before thanks to a binary facelift. Out-Of-Home...
Digital marketing trends for 2023
As the world and technology evolve, so too must marketers. For businesses to thrive in the digital world, marketing teams...
6 crazy-cool AI websites you can try today
There seems to be no more ground for AI to unturn as it evolves beyond our initial dreams for its...
Instagram’s latest update: what are they playing at?
It has been said there are but a few certainties in life: the sun will rise and fall each day;...
8 ways to make the most out of your blog content
Consistently publishing original and quality blog content each week is not an easy task. If your goal is to position...
Google Analytics 4 (GA4): the time to migrate is now
Analytics is one of the key elements of a consistently performing modern business. Google Analytics (GA) has assisted organisations for...
Marketing in the era of hyper-personalisation
In today’s evolving marketplace, brands are leveraging AI and data-driven technologies to gain a deep understanding of their customers. This...
The evolution of content marketing
For as long as there has been a product or service there has been a way to market and promote...
Word-of-mouth marketing (WOMM): the unsung hero of brand awareness
In today’s fast-moving hyper-connected world, brands have a plethora of tools and platforms available to target and engage with customers....
Writing copy that sells
It is difficult to explain just how much of a crucial role really great copy plays in selling anything that...
Agile marketing: is it the right fit for you?
Despite traditionally being used in the development process, Agile methodology can easily be implemented into most business processes where speed...
MarTech bloat: How many MarTech solutions do you really need?
There are currently a little over 8,000 MarTech solutions available worldwide, a market that has seen considerable growth since 2011...
The Creator Economy: disrupting the workforce of tomorrow
Despite not being a new concept, the Creator Economy is quickly emerging as a target for new revenue streams for...
GPT-3 and DALL·E: AI taking the visual arts industry by storm
If you find yourself feeling astounded by AI’s ever-growing capacity, then get ready because we’re about to blow your socks...
Hiding “likes” — the end of influence? (Not really)
Social media juggernauts Instagram and Facebook recently rolled out an update to their platforms that gives users the choice to...
Explaining the value of marketing to your C-suite
Generally, marketing departments the world over have always been expected to justify their worth more than any other department. Despite...
Google’s Core Web Vitals Update: How to optimise your site
Last month Google introduced a new update to its ranking criteria. This new update to the algorithm looks at your...
Top website builders for agencies
As a leading digital agency operating across Europe since 2014, we have been lucky enough to create a number of...
Why your brand name is essential
When it comes to branding and naming your company or the products that you offer within your brand stable, the...
Measuring the true value of your marketing initiatives
In today’s digital marketing world, almost every action, initiative, and process is quantifiable. Marketers are spoilt for choice when it...
Developing and executing an e-commerce marketing strategy: Part II
If you are thinking about starting your own e-commerce business, we think you would find our guide very useful: How to start...
Developing and executing an e-commerce marketing strategy: Part I
If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...
Social media and the rising ethical dilemma
The polarising nature of social media has come into focus in the last several years. Its prolific use among teens...
Social media shopping: streamlining the e-tail experience
If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...
Brand renaissance: repositioning in light of COVID-19
As a challenging and uncertain year draws to a close ushering in an equally uncertain year to come, the global...
5 tips for growing your social media engagement
It’s no secret that a strong social media engagement strategy not only has the power to dramatically raise awareness of...
Mobile marketing: A quick guide on how to successfully market your mobile app
So, you’ve just completed the rigorous yet rewarding process of designing and developing your very own mobile app - what’s...
The rise of AI-powered faux influencers
Ready to build your own AI business strategy? Purchase WeAreBrain’s new book, Working Machines - An Executive’s Guide to AI...
Living in the moment: What marketers need to know about micro-moments
“Life is a series of moments and moments are always changing.” – Cecilia Ahern The role of a good marketer has...
Do your brand’s core values reflect those of your customers?
When people buy your product or service they are essentially endorsing your company values by investing, both financially and emotionally,...
Brand personality and voice: when brands become people
Once you have established your brand vision and mission statements, you are ready to take the next step in your...
Setting a mission & vision: tech start-ups and scale-ups
“Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you...
The role of AI in content generation
Computers have come a remarkably long way since Alan Turing first tinkered on what is considered the world’s first computer...
Microinteractions in UX: The art of subtlety
If you’re reading this from your laptop or mobile device then you would have come into contact with multiple microinteractions...
Creative machines: How AI is disrupting the arts
Find out everything you need to know about artificial intelligence and automation, and their applications in the working world with...
Creating your custom font kit (icon font)
Icons are everywhere. No matter how large or small your project is — there is always a need for icons....
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