Marketing Trends
Navigate the ever-evolving world of marketing with our insights. From the latest industry trends to in-depth explorations of diverse marketing strategies, we provide a comprehensive look to help you stay ahead of the curve and craft compelling campaigns.
Social commerce revolution: 10 statistics that show its explosive growth
Remember when shopping meant visiting a physical store or, at most, browsing an e-commerce website? Those days are rapidly fading...
The power of storytelling in B2B marketing: why your brand’s story matters more than ever
In the data-driven world of B2B marketing, we often get caught up in metrics, lead generation, and conversion rates. While...
Beyond lead gen: Building a lasting B2B brand
In B2B marketing, lead generation has long been the darling of marketing strategies, promising quick wins, immediate ROI, and the...
Why pop-up stores work (and why they’re here to stay)
In times when digital experiences dominate the retail landscape, the concept of the pop-up store might seem counterintuitive. However, these...
Marketing gold: Brands that impressed at Paris Olympic Games 2024
The Olympic Games have long been a stage not just for athletic prowess but also for the world’s biggest brands...
Customer retention strategies: how to drive business growth
Customer retention strategies aren’t just about keeping your existing customers happy – they ensure the sustainable growth of your business. Customer...
How AI is changing the video production game
The demand for video content is enjoying explosive growth driven by the overwhelming popularity of social media platforms (5.04 billion...
The new era of influencer marketing
Love it or hate it, influencer marketing is a pervasive trend in today’s digital society driven by social media. You...
How Gen Z is using social media
As of the start of 2024, there are 5.04 billion active social media users on the planet – that’s 62.3%...
Virtual influencers: The power of AI-generated influencer marketing
Discover the transformative impact of AI-generated virtual influencers in modern marketing, blending innovation with ethical challenges and future possibilities. Key takeaways Evolution:...
Fighting content fatigue with user-generated content (UGC)
A defining pillar of our digital world is content. Thanks to the evolution of content marketing, people encounter content across...
The rise of CGI marketing and advertising
Delve into the transformative impact of Computer-Generated Imagery (CGI) in marketing and advertising, exploring its benefits and considerations for creating...
Social media trends to drive brand awareness in 2024
Did you know that 61% of the global population are social media users? That’s nearly 5 billion people spending approximately...
How to level-up your digital marketing in 2024
The digital marketing terrain is vibrant and fluctuating, where change spurs opportunity – and vice versa. In this dynamic space,...
10 digital marketing tools and resources you should know about
If you want to consistently make an impact with your digital marketing efforts, you need to have the right tools...
Sustainable branding: where authenticity fosters loyalty
Exploring the intersection of brand identity and sustainability, highlighting the shift towards authentic, environmentally conscious business practices as a means...
The new age of customer personas
Market research has come a long way from its origins in basic demographics. In today's digital age, understanding consumer behaviour...
How authentic content marketing can boost your brand
Elevate your brand with authentic content marketing, where honesty meets consumer values, fostering trust and loyalty in a sceptical market. Key...
Meme marketing: how relatable images can drive brand connection
Memes have quickly become a pervasive part of internet culture over the past decade. As a way for people to...
Leveraging social proof to drive conversions
To reduce friction in the customer journey and ultimately drive conversions, brands leverage what is known as social proof. It is...
King’s Day but AI: Where tradition meets innovation
Each year on 27 April, the Netherlands celebrates King’s Day, or Koningsdag – a national holiday to honour the birthday...
To TikTok or not – the privacy risks
Lockdown was a wild time. Confined to our homes, we experimented with various ways to escape boredom’s persistent grip. Many...
Top tips for writing great social media copy
In the age of social, the ability to craft great captions that get people to notice your content is crucial....
How to create a kickass email marketing campaign in 6 steps
It’s easy to be seduced by the glitz and glamour of new-age marketing revolving around social media and video campaigns....
The future of outdoor ads: 3D and AR advertising
Discover how 3D and AR advertising is transforming the future of outdoor ads, offering immersive experiences that captivate and engage...
6 crazy-cool AI websites you can try today
There seems to be no more ground for AI to unturn as it evolves beyond our initial dreams for its...
Instagram’s latest update: what are they playing at?
It has been said there are but a few certainties in life: the sun will rise and fall each day;...
8 ways to make the most out of your blog content
There's a content marketing evolution happening right now that is designed to harness your attention. Consistently publishing original and quality...
Google Analytics 4 (GA4): the time to migrate is now
Analytics is one of the key elements of a consistently performing modern business. Google Analytics (GA) has assisted organisations for...
Marketing in the era of hyper-personalisation
In today’s evolving marketplace, brands are leveraging AI and data-driven technologies to gain a deep understanding of their customers. This...
The evolution of content marketing
Trace the transformative journey of content marketing from traditional mediums to the digital age, highlighting its role in adding value...
Word-of-mouth marketing (WOMM): the unsung hero of brand awareness
Today, brands have a plethora of tools and platforms available to target and engage with customers. Many have adopted a...
Writing copy that sells
It is difficult to explain just how much of a crucial role really great copy plays in selling anything that...
Agile marketing: is it the right fit for you?
Despite traditionally being used in the development process, Agile methodology can easily be implemented into most business processes where speed...
MarTech bloat: How many MarTech solutions do you really need?
There are currently a little over 8,000 MarTech solutions available worldwide, a market that has seen considerable growth since 2011...
The Creator Economy: disrupting the workforce of tomorrow
Despite not being a new concept, the Creator Economy is quickly emerging as a target for new revenue streams for...
GPT-3 and DALL·E: AI taking the visual arts industry by storm
Discover how GPT-3 and DALL·E are revolutionizing the visual arts industry, transforming creative processes with unparalleled AI innovation. Key takeaways Innovation Unleashed:...
Hiding “likes” — the end of influence? (Not really)
Social media juggernauts Instagram and Facebook recently rolled out an update to their platforms that gives users the choice to...
Explaining the value of marketing to your C-suite
Generally, marketing departments the world over have always been expected to justify their worth more than any other department. Despite...
Google’s Core Web Vitals Update: How to optimise your site
Last month Google introduced a new update to its ranking criteria. This new update to the algorithm looks at your...
Top website builders for agencies
Explore the top website builders for agencies, highlighting their strengths in hosting, CMS, design, plugins, ease of use, and costs,...
Why your brand name is essential
When it comes to branding and naming your company or the products that you offer within your brand stable, the...
Measuring the true value of your marketing initiatives
In today’s digital marketing world, almost every action, initiative, and process is quantifiable. Marketers are spoilt for choice when it...
Developing and executing an e-commerce marketing strategy: Part II
If you are thinking about starting your own e-commerce business, we think you would find our guide very useful: How to start...
Developing and executing an e-commerce marketing strategy: Part I
If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...
Social media and the rising ethical dilemma
Delve into the ethical complexities of social media usage, examining its impact on mental health, democracy, and society's well-being. Key takeaways Mental...
Social media shopping: streamlining the e-tail experience
If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...
Brand renaissance: repositioning in light of COVID-19
As a challenging and uncertain year draws to a close ushering in an equally uncertain year to come, the global...
5 tips for growing your social media engagement
It’s no secret that a strong social media engagement strategy not only has the power to dramatically raise awareness of...
Mobile marketing: A quick guide on how to successfully market your mobile app
So, you’ve just completed the rigorous yet rewarding process of designing and developing your very own mobile app - what’s...
The rise of AI-powered faux influencers
Ready to build your own AI business strategy? Purchase WeAreBrain’s new book, Working Machines - An Executive’s Guide to AI...
Living in the moment: What marketers need to know about micro-moments
“Life is a series of moments and moments are always changing.” – Cecilia Ahern The role of a good marketer has...
Do your brand’s core values reflect those of your customers?
When people buy your product or service they are essentially endorsing your company values by investing, both financially and emotionally,...
Brand personality and voice: when brands become people
Unveil the essence of your brand by crafting a unique personality and voice, transforming how audiences connect and engage with...
Setting a mission & vision: tech start-ups and scale-ups
“Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you...
The role of AI in content generation
Computers have come a remarkably long way since Alan Turing first tinkered on what is considered the world’s first computer...
Microinteractions in UX: The art of subtlety
If you’re reading this from your laptop or mobile device then you would have come into contact with multiple microinteractions...
Creative machines: How AI is disrupting the arts
Find out everything you need to know about artificial intelligence and automation, and their applications in the working world with...
Creating your custom font kit (icon font)
Icons are everywhere. No matter how large or small your project is — there is always a need for icons....
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