10 digital marketing tools and resources you should know about
If you want to consistently make an impact with your digital marketing efforts, you need to have the right tools at your disposal. Behind every successful digital marketing campaign, there is a great team, and many of them use powerful tools designed to help them analyse data, optimise assets, and connect with their target audience in ways that drive engagement, and ultimately, conversions.
Our marketing gurus have made a list of the 10 digital marketing tools and resources that might as well be a trade secret. Let’s dive in!
1. Metricool
Metricool is a powerful digital marketing analytics tool that simplifies data tracking and reporting. With a user-friendly dashboard, it offers insights into website performance, social media engagement, and SEO results. This comprehensive platform drives data-driven marketing strategies and empowers marketers to make informed decisions, optimise campaigns, and enhance their online presence.
2. Learning SEO
Learning SEO is an essential resource for anyone looking to master the art of search engine optimisation. It’s an interactive platform that provides a comprehensive understanding of SEO principles and techniques. From keyword research to on-page/off-page optimisation, the marketing tool helps you improve your website ranking and visibility in search results and teaches you how to drive organic traffic.
3. The Social Juice
This informative resource is a great Substack newsletter dedicated to helping social media marketing professionals level up their performance. It delivers a range of marketing insights, strategies, and trends straight to your inbox, helping you remain on the cutting edge of digital marketing. Subscribers get access to valuable information on content creation, scheduling, and analytics to help push your social media game into overdrive.
4. Answer The Public
Developed by renowned marketing wizard Niel Patel, Answer The Public is a content ideation tool that unlocks a goldmine of insights from online searches. It visualises the questions people commonly ask on search engines and generates a bunch of really great content ideas. This tool helps you understand what your audience is curious about to create engaging, relevant content that resonates with your target market.
5. Wolfeo
Wolfeo is an innovative funnel builder that simplifies the process of creating high-converting sales funnels. With a great selection of customisable templates and seamless integrations with other marketing tools, it helps streamline your marketing efforts. Whether you’re a beginner or a pro marketer, Wolfeo’s user-friendly interface and advanced features make it a valuable tool for building effective sales funnels and optimising digital marketing campaigns.
6. Nir And Far
Nir and Far is a behavioural design resource by Nir Eyal, renowned for his expertise in technology and psychology. This platform explains the science of human behaviour to help marketers create products and marketing strategies that captivate and engage their target audience. With insights on habit-forming products, consumer psychology, and ethical persuasion, Nir and Far is a great tool to understand and leverage the intricacies of user behaviour.
7. Tiny Wow
This visual content creation platform is designed to simplify the process of crafting stunning infographics and social media visuals. With a user-friendly interface and a loaded library of customisable templates, Tiny Wow helps designers and marketers to easily create eye-catching visual content. If you’re looking to enhance your social media presence or add visual flair to your content, this great tool empowers you to make it happen with style and ease.
8. Animalz Blog
Animalz is a globally distributed content marketing agency renowned for its insightful blog. Their platform is a treasure trove of valuable content strategy insights and expertise. Covering topics like content creation, SEO, and content marketing best practices, the Animalz blog is a go-to resource for marketers and content creators looking to stay on the cutting edge. With a blend of industry knowledge and practical advice, it’s a must-read for anyone in the content game.
9. Axiom
Axiom is an AI-powered content generation tool designed to streamline the process of creating written content. By harnessing the capabilities of artificial intelligence, Axiom can generate high-quality content for various purposes, including blog posts, product descriptions, and more. It simplifies content creation, saving time and effort for marketers looking to efficiently produce engaging and informative written material.
10. Capsule Video
Capsule Video is a comprehensive platform tailored for video marketing. It provides a range of tools for video creation, editing, and distribution, making it easy for marketers to create captivating video content for their marketing campaigns. With user-friendly features and a focus on enhancing visual storytelling, the tool empowers users to craft engaging videos that resonate with their target audience and boost their online presence.
Recap
There you have it, a list with 10 of the most remarkable digital marketing tools and resources that can supercharge your efforts. In today’s fast-paced digital world, content marketing has evolved into a science. Together with the amazing talents of your creative team, successful marketing campaigns are driven by technology to help drive engagement.
How many of these are you already using?
David Roman
Working Machines
An executive’s guide to AI and Intelligent Automation. Working Machines takes a look at how the renewed vigour for the development of Artificial Intelligence and Intelligent Automation technology has begun to change how businesses operate.
