Beyond lead gen: Building a lasting B2B brand
In B2B marketing, lead generation has long been the darling of marketing strategies, promising quick wins, immediate ROI, and the...
Marketing Trends
Why pop-up stores work (and why they’re here to stay)
In times when digital experiences dominate the retail landscape, the concept of the pop-up store might seem counterintuitive. However, these...
Marketing Trends
Marketing gold: Brands that impressed at Paris Olympic Games 2024
The Olympic Games have long been a stage not just for athletic prowess but also for the world’s biggest brands...
Marketing Trends
Customer retention strategies: how to drive business growth
Customer retention strategies aren’t just about keeping your existing customers happy – they ensure the sustainable growth of your business.
Customer...
How to GuidesMarketing Trends
How AI is changing the video production game
The demand for video content is enjoying explosive growth driven by the overwhelming popularity of social media platforms (5.04 billion...
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The new era of influencer marketing
Love it or hate it, influencer marketing is a pervasive trend in today’s digital society driven by social media. You...
Marketing Trends
How Gen Z is using social media
As of the start of 2024, there are 5.04 billion active social media users on the planet – that’s 62.3%...
Marketing Trends
Virtual influencers: The power of AI-generated influencer marketing
Discover the transformative impact of AI-generated virtual influencers in modern marketing, blending innovation with ethical challenges and future possibilities.
Key takeaways
Evolution:...
Marketing Trends
Fighting content fatigue with user-generated content (UGC)
A defining pillar of our digital world is content. Thanks to the evolution of content marketing, people encounter content across...
Marketing Trends
The rise of CGI marketing and advertising
Delve into the transformative impact of Computer-Generated Imagery (CGI) in marketing and advertising, exploring its benefits and considerations for creating...
Marketing Trends