In Q1 2016 Lobster Ink, the world’s leading online education platform for the hospitality industry, approached the WeAreBrain team to explore a new collaboration. The partnership would entail the design, development and launch of a new Lobster Ink website and online marketing of the Lobster Ink platform, globally.
WeAreBrain set up two dedicated sprint teams that worked with Lobster Ink over a period of six months. A truly international initiative; teams were located in Amsterdam, Kiev, Geneva and CapeTown, meeting daily, using software support tools to support the collaboration.
Team One (re)designed and developed the new website, including the development of an enterprise-ready, open-source CMS (Umbraco) and the customization and integration of 3rd party services for job application tracking, PR and Employee Onboarding.
A DevOps engineer would manage the Azure Cloud hosting environment of the site.
Team Two, WeAreBrain’s marketing specialists, created a digital strategy focusing on content creation and management (text, visual, video), as well as key online marketing operations (SEO, social media support, and data analytics).
Increased brand recognition
Increased brand engagement
Increased web traffic
Sales and lead generation
Scalability and security
Other strategic benefits
Our collaboration with Lobster Ink was very fruitful:
more search impressions
reduced delivery time
output in 6 months
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