Green web hosting: A guide to online sustainability

January 4, 2024
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Sustainability TrendsTech Insights
Dmitry Ermakov
Green web hosting: A guide to online sustainability

Our digital landscape is immensely vast. With over 5.3 billion internet users worldwide accessing over 1 billion websites in 2023, the environmental impact of the Internet and data centres has become a pressing concern.

Recent studies report that data centres contribute 2% of global greenhouse gas emissions and the e-waste they generate accounts for 2% of solid and 70% of toxic waste.

As we navigate the complexities of the digital age where a new website is launched every 3 seconds, the concept of green web hosting emerges as a sustainable option for the future of online businesses.

Could eco-friendly hosting satisfy the payoff between the emissions required by our global digital society and preserving our real one?

Green web hosting

At its core, green web hosting represents a conscious effort to align the digital realm with eco-friendly principles. It focuses on reducing the environmental impact of hosting services by using renewable energy sources, implementing energy-efficient infrastructure, and adopting sustainable practices throughout the hosting lifecycle.

Renewable energy is the cornerstone of green hosting. By shifting from conventional energy grids to renewable sources like solar, wind, and hydroelectric power, hosting providers can significantly reduce their carbon footprint.

Green hosting comes in various forms, each catering to different sustainability goals:

  • Carbon-neutral hosting involves offsetting carbon emissions through initiatives like reforestation projects.
  • Renewable energy-powered hosting relies entirely on green energy sources.

Exploring these types allows businesses to align their hosting choices with their specific environmental objectives.

Benefits of green hosting

The primary benefit of green hosting lies in its reduction of environmental impact. By opting for providers committed to sustainability, businesses actively contribute to the fight against climate change, fostering a greener future for the planet.

As if ensuring a cleaner world isn’t enough, another benefit of eco-friendly hosting is cost-saving. Green web hosting is cheaper than traditional hosting thanks to the reduction of expensive electricity usage. Green power is far more affordable to run operations than conventional electricity grid options.

Another key benefit of green web hosting is an enhanced brand image. Consumers are becoming far more eco-conscious and choose brands that align with their values. Sustainability is a unique selling point that adds authenticity to a brand’s storytelling and fosters a loyal customer base.

What makes a good green web host?

Here are a few key features to look out for which indicate a web host’s green status:

Energy Star Rating

Green hosting providers often invest in energy-efficient equipment certified by the Energy Star rating system. Adopted in the United States and Europe, this system ensures that electronic devices meet stringent energy efficiency criteria.

Power Usage Effectiveness (PUE)

Power Usage Effectiveness (PUE) is used to assess the efficiency of data centres. Green hosts prioritise maintaining a low PUE to ensure the energy consumed is used for important computing rather than other functions.


Renewable energy certifications (RECs) and carbon credits from recognised bodies had legitimacy to a hosting provider’s commitment to sustainability. These credentials validate the efforts made to operate data centres with minimal environmental impact.

Businesses must ensure that the green web hosting providers they choose have most if not all of these requirements to ensure legitimate sustainability practices.

Choosing a reliable green web host

Choosing a green hosting provider involves assessing its energy sourcing strategies, its commitment to renewable energy, and the overall sustainability of its operations.

Questions to ask

To make an informed decision, you should ask about their energy-efficient infrastructure, renewable energy initiatives, and future sustainability goals can help gauge their commitment to green hosting.

Assessing credibility

It’s important to study any provider’s claims of credibility regarding sustainability. This involves reading up about their certifications and conducting basic desktop audits to learn more about their actual sustainability practices.

Best green web hosts

Here’s a list of the best and most reputable eco-friendly web hosting providers on the market. It’s important to conduct your own research to find out which suits your business requirements best, but here is a good place to start:

  1. GreenGeeks operates on a carbon-neutral infrastructure and its hosting services are powered by renewable energy, making it a reliable choice for eco-conscious businesses.
  2. DreamHost invests in renewable energy credits to offset its environmental impact.
  3. A2 Hosting invests in carbon offset programs and ensures that its operations have a minimal environmental impact.
  4. HostPapa uses 100% renewable energy to power its hosting infrastructure and actively contributes to the reduction of carbon emissions associated with hosting operations.
  5. iPage prioritises green hosting by purchasing Renewable Energy Certificates (RECs) to match its energy consumption.
  6. InMotion Hosting uses energy-efficient servers and shows a commitment to minimising its overall environmental impact.
  7. Kualos hosting services are entirely powered by renewable energy, reflecting its commitment to a greener internet.

Challenges and considerations

As with any innovative approach, green hosting is not without its challenges. The primary concern regarding green web hosting is the misconception that it lacks the speed and efficiency of its conventional electric counterpart.

Businesses often worry about potential trade-offs regarding this but advancements in technology have minimised these concerns to the point where there is no difference at all.

Regarding the cost, the implications of transitioning to green hosting depend on your business’s requirements and budget. However, while upfront costs may vary, the long-term return on investment through cost savings and improved efficiency can be substantial.

Your online sustainability starts now

To ensure a cleaner planet for all, the responsibility lies with individuals and businesses to champion and adopt sustainable web hosting practices. As our digital landscape continues to expand, the choices we make regarding hosting providers directly impact the environmental footprint of the internet.

Transitioning to green hosting providers not only aligns businesses with eco-friendly principles but also positions them as leaders in a global effort to create a more sustainable digital future.

It’s time to turn awareness into action and embrace green hosting as a collective commitment to a greener, more responsible online world.

Dmitry Ermakov

Dmitry is our our Head of Engineering. He's been with WeAreBrain since the inception of the company, bringing solid experience in software development as well as project management.

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