Insights
Design systems in 2025: AI, flexibility and community
Remember when design systems were just glorified style guides? Those days are long gone. In 2025, design systems have evolved...
Best startup tech stack in 2025: Keep it simple
AI might be plastered across every tech conference banner and investor pitch deck, but here's the dirty little secret of...
A web developer’s leap into mobile app development
Is it possible for a web developer to shift gears and step into mobile app development? Yes, absolutely. Recently, together with my...
Technology sovereignty: A strategic EU opportunity
In an era where technology shapes everything from global power dynamics to personal privacy, who controls the digital infrastructure we...
Beyond vibe coding: Practical uses for modern IDEs
"Vibe coding" is the buzzword sweeping through software development communities today. While the thrill of coding with AI-powered assistants and...
Social commerce: 10 statistics that show its explosive growth
Remember when shopping meant visiting a physical store or, at most, browsing an e-commerce website? Those days are rapidly fading...
10 key startup statistics: Amsterdam & the Netherlands 2025
Amsterdam, once the epicentre of global trade in the 17th century, is experiencing a new golden age this time as...
Composable architecture 101: The future of scalability
The digital landscape is evolving at an unprecedented pace. As businesses strive to meet ever-changing market demands, the limitations of...
Storytelling in B2B: why your brand’s story matters
In the data-driven world of B2B marketing, we often get caught up in metrics, lead generation, and conversion rates. While...
AI learning resources and courses in 2025
The demand for AI skills continues to grow—and luckily, the quality and accessibility of AI resources are growing too. Whether...
Top AI companies reshaping the Netherlands
While Silicon Valley often dominates AI headlines, a quiet revolution is happening in the Netherlands. With €700 million flowing into...
AI in Amsterdam: 6 startups and AI studios to watch
Amsterdam has established itself as a thriving hub for artificial intelligence innovation, attracting talented developers, visionary entrepreneurs, and significant investment....
Traditional vs headless CMS: why businesses switch
Remember when websites were simple pages of text and images? Those days are long gone. Today's digital landscape demands content...
Small business, big potential: The best tech stack in 2025
Selecting the right tech stack isn't merely a technical consideration, it's a strategic decision that directly impacts your small business. It can...
Top AI frameworks and machine learning libraries
Looking for a conclusive guide to artificial intelligence, automation and their applications? WeAreBrain’s new book, Working Machines – An Executive’s Guide...
EdTech stack guide for 2025: Building future-ready platforms
Education technology has undergone a remarkable transformation over the past decade, evolving from simple digital textbooks and basic learning management...
Build your own AI agent: No-code to pro-code in 2025
The world of artificial intelligence keeps on moving fast, and AI agents are at the forefront of the most recent...
8 leading e-commerce companies in the Netherlands
The Netherlands has long been a hub for innovation and entrepreneurship, and its e-commerce ecosystem is no exception. With Dutch...
The best mobile development tech stack for 2025
As we navigate through 2025, the mobile development landscape continues to evolve, driven by increasing smartphone adoption and technological advancements....
Continuous product development: Build to last
Today, products need to do more than just survive launch day; they need to evolve continuously to stay competitive and...
The ultimate tech stack for e-commerce startups in 2025
In the fast-paced digital marketplace, selecting the right tech stack for your e-commerce startup isn't just a technical decision—it's a strategic imperative...
2025 Frontend trends: The hot, the new, the essential
Much like Hawk Tuah girl’s career, frontend development continues to evolve at a breakneck pace. In 2025, it’s all about...
The essential tech stack for AI startups in 2025
As we move deeper into 2025, the landscape for AI startups continues to evolve at breakneck speed. Whether you're a seasoned entrepreneur...
5 digital product agencies in the Netherlands
In the heart of Europe, the Netherlands has emerged as a powerhouse for digital innovation. Dutch digital product agencies are...
8 steps to turn ideas into great products
Every groundbreaking product starts with a simple idea – that fleeting lightbulb moment. But transforming that idea into a tangible...
Top mobile developers in the Netherlands
Finding the right mobile development partner can be the difference between market success and missed opportunities. The Netherlands has emerged...
What’s next? The top AI trends to watch in 2025
Picture this: it’s 2025, and your morning starts with an AI agent not only scheduling your day but also predicting...
Wrapping up: 2024 over!
As we wrap up 2024, it’s the perfect time to reflect on a year filled with incredible achievements, transformative ideas,...
The best framework for mobile apps in 2025
The mobile app development landscape continues to burst with opportunities and complexity. As businesses look to further engage users across...
Beyond lead gen: Building a lasting B2B brand
In B2B marketing, lead generation has long been the darling of marketing strategies, promising quick wins, immediate ROI, and the...
10 mistakes to avoid in prototyping and validation
The world of product development operates at an ultra-high speed, and there’s always pressure to get a new idea to...
Tech audit tips: Before you build a product
Key takeaways: Conducting a tech audit early on will save you from costly surprises and ensure your product is built on...
Building an app with AI: V0 + Cursor AI
App development was once the exclusive domain of seasoned engineers, but now, AI is breaking down barriers. Tools like v0...
Why pop-up stores work. And stay relevant
In times when digital experiences dominate the retail landscape, the concept of the pop-up store might seem counterintuitive. However, these...
Flexbox and CSS Grids: The future of web layout
Creating visually appealing and functional designs that are responsive and easy to maintain is a skill, albeit mandatory in today’s...
Mental health apps in 2024: a digital path to wellness
The stresses of modern life can take a significant toll on our mental well-being, making it essential to find effective...
API testing using Postman and GitHub workflow
Introduction Ensuring that code changes do not disrupt the current production flow is critical, especially for APIs where the API contract...
Meet Pavlo, our iOS maverick
One of the defining feathers in our bow of offerings is our ability to craft incredible mobile and desktop applications...
Brands that impressed at Paris Olympic Games 2024
The Olympic Games have long been a stage not just for athletic prowess but also for the world’s biggest brands...
Nostalgia-driven AI: The rise of the PS2 AI filter
In a time when digital technology and entertainment have never been more pervasive, a curious trend has emerged that takes...
Meet Anastasiia, bringing the human back in HR
It’s no secret that the ace up our business’s sleeve is our team of incredibly talented Brainiacs. Each dedicated member...
The best apps for sustainable living in 2024
As our reliance on technology grows exponentially, so does our environmental footprint as a result. There were 77 billion mobile...
Agile leadership: From Baghdad to empowerment
Growing up in the bustling streets of Baghdad, I never imagined that my journey would lead me to the forefront...
Innovation vs Compliance: Building secure products
Data-driven companies face a dual challenge: staying innovative and competitive while ensuring compliance with a myriad of regulations and standards....
GPT code generation: AI-assisted programming future
Generative AI, a subset of Artificial Intelligence (AI), is revolutionising software development by empowering systems to create coding content autonomously....
Comparing SOC 2, ISO 27001 and GDPR compliance
Businesses are increasingly required to adhere to several compliance standards to ensure the security and privacy of their data. Among...
Selling a business? Here are the best exit strategies
For passionate entrepreneurs, building a successful business is often a lifelong dream. But what happens when you're ready to move...
A guide to the best compliance automation platforms
As data privacy regulations and security standards are becoming increasingly stringent, the demand for compliance automation platforms is on the...
Customer retention: how to drive business growth
Customer retention strategies aren’t just about keeping your existing customers happy – they ensure the sustainable growth of your business. Customer...
Compliance automation: Building customer trust
Consumer trust is more valuable than ever in our hyper-connected world. Data breaches, security lapses, and privacy leaks can break...
How skilled facilitation drives successful teams
How often have you attended meetings where these common patterns begin to emerge?: Time wasting: There is a lot of talking,...
Leveraging AI for security compliance
Consumers are increasingly wary of entrusting their data to businesses with slack security practices. As a result, maintaining security compliance...
The power of networking: Relationships drive success
Networking – it's a term we've all heard countless times, often associated with mingling at events, exchanging business cards, and...
DevSecOps: Integrating security into DevOps
Technology businesses constantly innovate and push out new software at unprecedented rates. While speed and agility are crucial for success,...
Slash your SaaS costs: Smart strategies for tech
Maximize efficiency and control costs with strategic software management—vital for SaaS and agency success. Key Takeaways Structuring and continuously reviewing software costs...
Startup funding: Bootstrapping vs Venture capital
One of the most crucial early-stage decisions entrepreneurs face is how to fund their venture. Ideas remain only ideas if...
Automated risk management: Future of trust
As tech companies surge ahead in shaping our digital world, they are also navigating through a complex web of risks...
AI fatigue: The cause and the cure
Artificial intelligence (AI) has permeated every aspect of our lives. From the moment we wake up to personalised news feeds...
Scaling security and compliance for your business
The startup journey is exhilarating. You've got a groundbreaking idea, a passionate team, and traction – customers love what you...
Validate your business idea: A step-by-step guide
The birth of a business idea is often an exhilarating moment. However, more than excitement is needed to guarantee success...
Product-led growth: The future of SaaS
The Software as a Service (SaaS) model is undergoing an evolutionary shift in the way people buy and use software....
Why ISO 27001 matters for small businesses
Data breaches and cyber threats are a growing concern in our digital society. Businesses tasked with handling data need to...
The origin of Scrum: Insights from a Scrum Master
Scrum is a lightweight framework that is a subset of Agile based upon iterative software development used to manage complex...
Circular economy, sustainability, and AI
Each year, over 2 billion metric tons of municipal solid waste (MSW) are generated globally. Harrowingly, this number is expected...
Dmytro Konstandaki – Android wizard
We're thrilled to introduce you to one of the dynamic forces powering our mobile app development team – Dmytro. Dmytro is...
SOC 2 compliance: A startup’s guide to trust
Data security standards and compliance have become critical priorities for modern businesses tasked with handling sensitive data. In particular, startups...
WeAreBrain becomes Vanta MSP in the Benelux
WeAreBrain has proudly joined Vanta’s Managed Service Provider (MSP) Partner Program. This exciting partnership combines Vanta’s leading trust management platform...
Meet Oleksiy Koval – Java whisperer
When we look around the office, we’re always so proud to see such a diverse melting pot of minds and...
How AI is changing the video production game
The demand for video content is enjoying explosive growth driven by the overwhelming popularity of social media platforms (5.04 billion...
The new era of influencer marketing
Love it or hate it, influencer marketing is a pervasive trend in today’s digital society driven by social media. You...
UX and QA: crossing T-shapes for collaboration
Complex digital products are like symphonies — they need an orchestra full of different musicians — a multidisciplinary team. We...
How Gen Z is using social media
As of the start of 2024, there are 5.04 billion active social media users on the planet – that’s 62.3%...
Voice assistants and AI: Evolving customer service
Looking for a guide to artificial intelligence and smart assistants? Working Machines - An Executive’s Guide to AI and Intelligent...
Virtual influencers: AI-powered marketing impact
Discover the transformative impact of AI-generated virtual influencers in modern marketing, blending innovation with ethical challenges and future possibilities. Key takeaways Evolution:...
Considering a career in AI? Start here
If you think Artificial Intelligence (AI) is here to take over your job, think again. Even though there are many...
Fighting content fatigue with UGC
A defining pillar of our digital world is content. Thanks to the evolution of content marketing, people encounter content across...
The rise of CGI marketing and advertising
Delve into the transformative impact of Computer-Generated Imagery (CGI) in marketing and advertising, exploring its benefits and considerations for creating...
2024 Social media trends for brand awareness
Did you know that 61% of the global population are social media users? That’s nearly 5 billion people spending approximately...
Energy-efficient servers: Powering green hosting
Web servers play a crucial role in delivering the online experiences we've come to depend on. However, the environmental impact...
Green web hosting: Guide to online sustainability
Our digital landscape is immensely vast. With over 5.3 billion internet users worldwide accessing over 1 billion websites in 2023,...
How graphic design will shape up in 2024
Defined by fresh takes and infused with all that has come before, graphic design is an evolving toolkit used by...
That’s 2023.
2023 has certainly been another incredible year of growth and achievement. As we wrap things up, we want to look...
Omnichannel strategy: Best of online & offline
Modern shoppers have never had it so good when it comes to the amount of choice available to indulge in...
User experience essentials for 2024
In 2024, UI/UX design will be defined by a combination of user-centred design principles, digital innovation, and emerging technologies. To...
Look before you buy: The AR/VR home decor shift
Home decor enthusiasts suffering from buyer’s remorse, rejoice! Finally, you’re saved from the perils of post-purchase regret when reality doesn’t...
Rewriting retail: The rise of DTC brands
Examine the transformative rise of direct-to-consumer (DTC) brands in the retail sector, highlighting the shift towards personalized, direct engagements with...
How to level-up your digital marketing in 2024
The digital marketing terrain is vibrant and fluctuating, where change spurs opportunity – and vice versa. In this dynamic space,...
Meet Vira Yarchak, our full stack flyer
There are many characteristics that each of our Brainiac digital junkies poses; bold, determined, diverse, talented – the list is...
10 must-know digital marketing tools and resources
If you want to consistently make an impact with your digital marketing efforts, you need to have the right tools...
Level up your e-commerce playbook in 2024
Global e-commerce sales reached $6.3 trillion in 2023 and are forecast to grow 56% annually to reach an estimated $8.1...
Best debugging tools for software developers
Both junior and seasoned developers understand that debugging is one of the most time-consuming yet critical steps in the development...
Meet Anastasiia – Our terrific talent finder
It’s no secret that we’re able to proudly call ourselves an award-winning agency for one simple yet magnificent reason: our...
Sustainable branding: authenticity builds loyalty
Exploring the intersection of brand identity and sustainability, highlighting the shift towards authentic, environmentally conscious business practices as a means...
The new age of customer personas
Market research has come a long way from its origins in basic demographics. In today's digital age, understanding consumer behaviour...
UX/UI software development: A two-way street
User experience (UX) and user interface (UI) design are key roles in the success of software products like websites and...
The future of programming languages
As the technologies powering our modern world continue to evolve at an unprecedented pace, the tools and programming languages used...
Best design resources for every creative type
If you’re in the creative or design world, you already know that having the right tools and resources at your...
10 effective debugging techniques for developers
Unlock higher coding efficiency with our top 10 debugging strategies, essential for every developer's toolkit. Key Takeaways Debugging represents a significant and...
Meet Serhii – User interface ace
WeAreBrain is what it is mostly because of the eclectic mix of colourful characters that are part of it. From...
Capsule networks: Next-gen deep learning tech
Traditional convolutional neural networks (CNNs) have helped realise some amazing breakthroughs in computer vision, natural language processing (NLP), and various...
11 AI generator tools to try right now
The evolutional somersaults of AI-powered generator tools are completely reshaping how we create, consume, and release digital content. Just when...
GANs: Redefining the future of content creation
As artificial intelligence (AI) and the technologies aiding its growth evolve, so does the excitement surrounding its potential applications. Currently,...
Meet Maryam – Queen of pipelines and punchlines
We’ve always prided ourselves on our ability to attract the most inspiring and diverse talent from all over the world...
The history of Generative AI (GenAI)
We’re willing to bet you’re already very familiar with ChatGPT and DALL-E. Who isn’t? These popular GenAI tools have shaken...
Mobile commerce: Time to optimise your business
Smartphones and mobile devices have forever changed the way we live our lives. From how we interact with each other...
AI-generated videos: Innovation, risks & rewards
Modern technology is consistently reshaping both how we experience our reality and express our creativity. With AI music, text and...
7 strategies to understand and work with AI
A little over a year ago, Midjourney burst onto the scene with its eponymous open-source text-to-image generator and caught the...
AI in music: the rhythmic rise of algorithms
Exploring the frontier where AI meets melody, this article delves into the transformative impact of algorithms on music creation and...
AI commoditisation: Threat or opportunity?
Discover how AI commoditisation marks a pivotal shift in business, transforming accessibility and driving innovation in the digital era. Key takeaways AI...
Finding the best web designer for your business
So, you’ve got a business plan locked in and now you’re ready to establish your digital presence through a kickass...
Why is e-commerce security so important?
The fast-paced e-commerce industry has revolutionised the way we shop and conduct business. Being so accessible and convenient, e-commerce has...
Implementing Continuous Integration and Deployment
The applications that drive our digital society require complex code development that uses many different tools and platforms. The result...
The AI control problem: What you need to know
Dive into the complexities of the AI Control Problem, exploring its significance for society, businesses, and the ethical dimensions of...
Similarity bias in business decision-making
Explore the impact of similarity bias on business decision-making, revealing how this unconscious preference affects recruitment, innovation, and diversity. Key takeaways Similarity...
10 Figma plugins for UX designers
Figma is a powerful and versatile web-based design application that prominently features in every designer’s toolkit. It is used to...
Mental health in tech: the strain of entrepreneurship
Today’s hustle culture wants you to believe that ‘the grind’ is cool and honourable, and that outworking the competition is...
Ethical AI in Digital Transformation strategies
Global industries and governments increasingly rely on the automated decision-making abilities of algorithms which keep our digitally-powered world running. Artificial...
5 current web design trends you can look into
Making your website stand out today takes a little more than choosing the right colour palette and font pairs. In...
The role of AI in data protection and compliance
The rapid rate of innovation in our digital age continues to help businesses deliver seamless, personalised customer experiences. Modern consumers...
Entrepreneurship’s shadow: Success takes sacrifice
From the outside, the life of an entrepreneur might at first appear to have equal shares of freedom and glamour....
How authentic content can boost your brand
Elevate your brand with authentic content marketing, where honesty meets consumer values, fostering trust and loyalty in a sceptical market. Key...
Cloud vs Traditional databases: What to choose?
Explore the decisive factors between cloud-based and traditional databases to determine the best fit for your business's data management needs. Key...
Meet André, our Technical Lead rockstar
Regarding the importance of the collective, Aristotle famously wrote ‘The whole is greater than the sum of its parts’. At...
Meme marketing: Using relatable images to connect
Memes have quickly become a pervasive part of internet culture over the past decade. As a way for people to...
The role of DevOps in modern software development
While the agile methodology has grown in popularity in recent years, development and operations teams still largely remain siloed in...
Meet Alibek, our fantastic front-end pragmatist
It’s time to introduce you to another of our brilliant talents who forms an integral part of our Brainiac family....
Leveraging social proof to drive conversions
To reduce friction in the customer journey and ultimately drive conversions, brands leverage what is known as social proof. It is...
King’s Day but AI: Where tradition meets tech
Each year on 27 April, the Netherlands celebrates King’s Day, or Koningsdag – a national holiday to honour the birthday...
To TikTok or not – the privacy risks
Lockdown was a wild time. Confined to our homes, we experimented with various ways to escape boredom’s persistent grip. Many...
Choosing the right database for your application
Dive into the critical task of selecting the perfect database management system to anchor your data-driven business for long-term success. Key...
Digital twins – a beginner’s guide
Throughout history, technological advancements have relied on hand-drafted conceptual designs, iterations, and prototypes to know if they’re going to work...
Meet Andrii, master of scrums, runs and sprints
We’re super excited to introduce another of our tech superstars and lovable Brainiacs. Andrii is one of our talented Scrum...
Best apps for sustainable living
Embrace a greener lifestyle with innovative apps designed to enhance sustainability, from recycling to eco-conscious shopping and transportation. Key takeaways Recycling Innovations:...
Neural Networks 101: An explainer
Humans are able to train computers to think as we do partly through the use of neural networks. These complex...
Super Apps – will they take over?
Despite being considered a relatively new and emerging trend in the West, super apps have been running the everyday lives...
7 types of Artificial Intelligence
Explore the fascinating world of AI, from Narrow to Super AI, and understand how these technologies are shaping our future. Key...
Ethical leadership in the workplace
Explore the vital role of ethical leadership and business ethics in shaping modern companies, emphasizing the importance of transparency, accountability,...
Fast failures: how premature scaling kills startups
Almost 90% of startups fail. Of the remaining 10%, only 1 in 10 survive the first year of operations, and...
An interview with ChatGPT
Let’s start this blog with the obvious disclaimer: ChatGPT cannot be interviewed. In fact, if you ask ‘Can a language model...
10 ways to use ChatGPT – work, life, and for fun
If you’ve been anywhere in the vicinity of the internet recently you will have come across the latest buzz-hype that...
6 best code editors on the market
Discover the top 6 code editors tailored for programmers across Windows, Mac OS, and Linux to elevate your coding projects. Key...
Top tips for writing great social media copy
In the age of social, the ability to craft great captions that get people to notice your content is crucial....
6 steps to a kickass email marketing campaign
It’s easy to be seduced by the glitz and glamour of new-age marketing revolving around social media and video campaigns....
Top Digital transformation practices for 2023
Digital transformation (DT) once again proved its worth – this time during the pandemic, as digitally evolved businesses were shown...
Thanks, 2022: You’ve made us stronger.
How to describe 2022? In a word: challenging. In a sentiment: not enough to keep us down. Much has been written...
The future of outdoor ads: 3D and AR advertising
Discover how 3D and AR advertising is transforming the future of outdoor ads, offering immersive experiences that captivate and engage...
Let’s talk about quiet quitting
Slackers of the working world rejoice! Finally, there’s a better term for emotionally disengaging from your work duties. It’s called...
Why flexible organisations will prosper
Almost 4 decades before the pandemic forced businesses worldwide to pivot to a remote and flexible working model, the concept...
Data roles explained: Engineer vs. Analyst vs. Scientist
Every successful business in our digitally-powered global society relies on data. Almost all technology-enabled business processes generate essential data that...
What happened to NFTs and the metaverse?
Almost as quickly as their much-hyped explosion thrust them deep into the mainstream over the past two years, the NFT...
6 crazy-cool AI websites you can try today
There seems to be no more ground for AI to unturn as it evolves beyond our initial dreams for its...
Instagram’s latest update: what’s going on?
It has been said there are but a few certainties in life: the sun will rise and fall each day;...
Do you really need maths to be a programmer?
The most common question people ask when exploring the possibility of a career in IT is this: “Do I need...
Lisanne’s handmade candles ignite her passion
We’re back with another instalment of our Team Passions series where we find out more about what makes our amazing...
10 great design resources you haven’t discovered
If you know anything about creatives it’s probably this: when they aren’t busy creating magic, they’re scouring the internet and...
Digital fashion: binary is the new black
The fashion world has come under widespread scrutiny in recent years due to its poor sustainability efforts and global waste...
Communication in a multicultural environment
Master the art of multicultural communication in the global business landscape, navigating through cultural nuances to foster understanding and collaboration. Key...
How AR is restyling fashion
As the metaverse and Web3 era quickly dawns upon us, the demand for brands to create different and immersive customer...
AI image generators: Future of creative content?
We have become accustomed to leveraging smart technologies to automate many of our daily tasks. From scheduling and bookings to...
Digital humans: the faces of the future
In today’s binary pervasive world, we rely heavily on various forms of digital communication. Chatbots and virtual assistants are commonplace...
Everything-as-a-Service: inside the subscription model
Delve into the transformative impact of the subscription-based model on industries and consumer habits, highlighting the shift towards convenience, flexibility,...
Meet Yevheniia Heriak, our senior QA engineer
Our WeAreBrain family is such a diverse mix of interesting characters. We want to introduce all of our Brainiacs so...
Creative algorithms: AI’s influence on design
AI’s involvement in the creative space isn't anything new — we’ve seen the rise of AI-powered faux influencers, musicians, artists,...
Meet Jane, our master coordinator
We are pleased to introduce you to another of our amazing team members that make up our Brainiac family. Jane...
8 ways to make the most out of your blog content
There's a content marketing evolution happening right now that is designed to harness your attention. Consistently publishing original and quality...
Artificial intelligence in web development
In today's digital world, the customer experience has become the most critical element of modern business. Companies with a customer-centric...
GA4: the time to migrate is now
Analytics is one of the key elements of a consistently performing modern business. Google Analytics (GA) has assisted organisations for...
Marketing in the era of hyper-personalisation
In today’s evolving marketplace, brands are leveraging AI and data-driven technologies to gain a deep understanding of their customers. This...
5 cybersecurity must-haves for small businesses
Small businesses face many challenges on a daily basis but few are quite as potentially damaging as cyberattacks. Smaller companies...
Human-in-the-loop machine learning (HITL)
Explore Human-in-the-Loop (HITL) Machine Learning, a synergy of human and artificial intelligence enhancing AI's learning speed and accuracy. Key takeaways HITL Definition:...
The evolution of content marketing
Trace the transformative journey of content marketing from traditional mediums to the digital age, highlighting its role in adding value...
Word-of-mouth: the unsung hero of brand awareness
Today, brands have a plethora of tools and platforms available to target and engage with customers. Many have adopted a...
5 reasons to invest in your employer branding
Today’s fiercely competitive job market is forcing companies to develop new strategies to attract and retain the right talent. The...
NFTs: a complete guide
NFT was declared one of 2021’s words of the year, which is unsurprising given the exponential growth the industry experienced...
Writing copy that sells
It is difficult to explain just how much of a crucial role really great copy plays in selling anything that...
DAOs 101: what they are their future impact
Explore DAOs, a revolutionary blockchain-based framework, offering a democratic, decentralized model for organizational governance and decision-making. Key takeaways DAO basics: Blockchain-driven entities...
Understanding the metaverse and its future iimpact
Dive into the metaverse's evolving landscape, examining its definition, current platforms, potential impacts on various industries, and the future implications...
3 important trends in the digital agency industry
As society and technology evolve they create new opportunities for businesses that do the same but tend to disrupt businesses...
Low-code vs no-code: Key development differences
Until recently, organisations wanting to create new information systems had limited options. Either they had to build a new system...
Best web development frameworks
Creating sophisticated and intuitive websites that grab the attention of users requires perfect synergy between UX/UI and development teams. The...
Meet Lisanne, our savvy social media whiz
Are you ready to meet another amazing Brainiac? Great! Because we absolutely love introducing you to our fantastic team members...
Chatbots in hospitality: changing guest services
The cornerstone of the hospitality industry is to provide amazing personalised services to ensure the most enjoyable guest experiences. At...
Agile marketing: is it the right fit for you?
Despite traditionally being used in the development process, Agile methodology can easily be implemented into most business processes where speed...
The challenges of software integration
As our IT and technology industries continue to evolve, the functionality requirements for modern applications also need to keep up....
Meet Maksym, our Java/Hybris developer
It’s that time again when we have another awesome Brainiac to introduce you to. Meet Maksym, our hugely talented Java/Hybris...
How to make your web experiences more accessible
Not everyone who uses the internet interacts with it in the same way. Some listen more than they read while...
Meet Olena Fedorchenko, our people strategist
Our Brainiac team is growing and you know what that means — it’s time to introduce you to another new...
AI inclusivity: An equitable future with technology
Introduction to AI inclusivity Despite rapidly reaching the point of becoming pervasive across every aspect of modern society, Artificial Intelligence (AI)...
Meet Roman Lotockiy, Hybris ping pong star
It’s a new year and that means we’ve got a few new Brainiacs to introduce you to during the next...
Robotic Process Automation trends and predictions
Our brand new book, Working Machines - An Executive’s Guide to AI and Intelligent Automation has just hit the shelves....
The career path for a software developer
As businesses in almost all global sectors begin to fully embrace digitisation, so grows the demand for software developers to...
UX and UI design trends for 2022
With more people around the world being glued to their screens this year, the exciting world of UX and UI...
Meet Iryna, our tech recruitment specialist
It’s time to make a new Brainiac, as we introduce you to our fantastically capable and oh-so-talented Tech Recruiter, Iryna. In...
2021: Growth, wins, and new partnerships
At this time of the year, we like to look back on all that we experienced and reflect on the...
Meet Yevhen Kozlov, our Backend Brainiac
If you enjoy meeting new faces as much as we do then you’re going to love what we have in...
How to consolidate your e-commerce tech stack
For businesses wanting to make a significant impact in the market, it is crucial to leverage the plethora of available...
Hyperautomation: What it is and why is it matters
For the second year running, Gartner asserts that hyperautomation (AKA digital process automation or intelligent process automation) is crucial for...
Meet Viacheslav, our full-stack code whisperer
We are very happy to introduce another member of our delightfully divine Brainiac crew to you: Viacheslav Boiko. Viacheslav is one...
Future-proof your B2B e-commerce operations
Our adoption of automation in the workplace model reached a crescendo last year. The pandemic created the perfect case study...
5 books for UX & UI designers
We’re back with the latest instalment of our WeAreBrain book club, where we ask a member of our team to...
Meet Oleksandr, our Javascript juggernaut
If you’ve ever wanted to find out more about the colourful characters that make up our amazing team of Brainiacs,...
Developing for AR: a quick crash course
What was originally seen to be an inaccessible technology to the everyday person is quickly becoming a reality thanks to...
AI regulation: EU, USA & China
We created a site to keep you updated with the latest developments in AI regulations and policies: AI Regulation News. Trustworthy...
Meet Martijn, our creative problem solver
We are super delighted to introduce you to another one of our enormously talented Brainiacs, Martijn Hinfelaar. Martijn is not only...
Algorithm inequality: AI and the future of work
AI-powered technologies are changing the nature of work, for better and for worse. Yes, smart machines and automation technologies are...
Tips for running remote workshops
Most workshops and research sessions are best conducted face-to-face because after all, nothing beats being in a room working closely...
Meet Oksana, our colourful QA star
It’s time to shine the spotlight once again on another of our awesomely talented Brainiacs and introduce you to Oksana...
MarTech bloat: How many tools do you really need?
There are currently a little over 8,000 MarTech solutions available worldwide, a market that has seen considerable growth since 2011...
WeAreBrain builds smart in-store tablet for Brico
See the full case study for this project, here. The WeAreBrain team has developed the Brico smart tablet app, meant to...
Digitisation of public services in Europe
Last month, the European Commission put forward their plans for widespread adoption of digital transformation initiatives across all EU Member...
Women in AI in 2021: Work still to be done
Perhaps the most defining characteristic of the global tech industry is its unrelenting drive toward progress: not only in the...
Cross-cultural design: Challenges and insights
When working on a project that is expected to reach a global audience and/or involves collaboration with international teams from...
How businesses can cut their digital carbon footprint
Did you know that a single internet search consumes roughly 0.3 Wh of energy and contributes to the release of...
Rule-based AI vs machine learning: Key differences
Dive into the distinction between rule-based AI and machine learning, uncovering their unique capabilities and how they shape the landscape...
Female entrepreneurship: Now and what’s next
There are currently an estimated 252 million female entrepreneurs running their own businesses in the world, and 153 million of...
Creator Economy: disrupting tomorrow’s workforce
Despite not being a new concept, the Creator Economy is quickly emerging as a target for new revenue streams for...
Sustainable entrepreneurship: Time to go green
With the growing demand and proliferation of impact investing and socially responsible investing (SRI), there has never been a better...
WeAreBrain builds marketplace for dairy innovators
If you want to learn more about the minds behind this idea, don't miss out on our interview with the...
GPT-3 & DALL·E: AI shakes up the visual arts world
Discover how GPT-3 and DALL·E are revolutionizing the visual arts industry, transforming creative processes with unparalleled AI innovation. Key takeaways Innovation Unleashed:...
Our favourite 5 books on AI and Automation
Dive into the future of AI and intelligent automation with our top book recommendations, exploring the profound impact on business,...
WeAreBrain builds platform to combat malnutrition
WeAreBrain has collaborated with the Global Alliance for Improved Nutrition (GAIN) to create a digital platform for one of its...
AI is leading the charge for sustainable fashion
In our previous article on sustainable fashion, we looked at the top technologies disrupting the bad practice of fast fashion,...
Hiding “likes” — the end of influence?
Social media juggernauts Instagram and Facebook recently rolled out an update to their platforms that gives users the choice to...
How tech can solve fashion’s sustainability issue
Fast fashion is undeniably one of the biggest contributors to environmental waste and pollution. In fact, the stats are staggering. The...
Explaining the value of marketing to your C-suite
Generally, marketing departments the world over have always been expected to justify their worth more than any other department. Despite...
Exceptional books for designers
It’s time once again for the WeAreBrain book club, and this month we’ll be featuring super cool reads about design...
How to start an e-commerce business from scratch
Are you looking to start your very own e-commerce business from scratch? Well, the algorithm Gods have been good to...
How SMEs can drive employee development
No matter the size of your organisation, it is important to recognise that your people are your most valuable asset....
Meet Jurgen, our Business Development Leader
We have another Brainiac to introduce you to, and he is a pretty exceptional guy. He is an entrepreneur at...
Google’s Core Web Vitals: How to optimise your site
Last month Google introduced a new update to its ranking criteria. This new update to the algorithm looks at your...
E-commerce and project management planning
Dive into the essential role of project management in e-commerce success, addressing the challenges and strategies for effective online retail...
The future of work: Tomorrow’s job market
The 4th Industrial Revolution is upon us, make no mistake. Like the three preceding globally disrupting revolutions, our generation’s shift...
A conversation with the founders of OpenDairy
We recently chatted with the three extraordinary founders of OpenDairy, an independent and full-service global B2B marketplace for dairy products....
Top digital transformation KPIs
As businesses across the world begin to adopt digital transformation (DT) to leverage smart technologies to drive operational efficiency, it...
How to optimise your e-commerce website
Successfully launching your e-commerce website is a big step (bigger than knowing how to spell e-commerce correctly). However, it certainly...
What is really Digital Transformation?
Digital transformation (DT or DX) is a buzzword often floated around today’s business strategy meetings by CIOs and IT gurus....
The post-pandemic entrepreneurship boom
As World War II neared its brutal and destructive end, Britain’s then Prime Minister, Winston Churchill, famously stated that the...
How 5G rollout is poised to be a game-changer
For a few years now, there has been plenty of hype and speculation surrounding the much-anticipated arrival and rollout of...
Top website builders for agencies
Explore the top website builders for agencies, highlighting their strengths in hosting, CMS, design, plugins, ease of use, and costs,...
5 books for entrepreneurs
Welcome to our brand new series, the WeAreBrain book club, where we’ll be featuring some of our team’s favourite books....
Meet Iryna, our QA Engineer
It’s that time again! We’d like to introduce another of our incredible Brainiacs. Iryna is a QA engineer and she...
Blockchain: what is the hype all about?
What started as the powerful driving force behind cryptocurrencies such as Bitcoin and Ethereum, blockchain technology is quickly spreading across...
How to measure customer experience: Part II
As we established in Part I, although we cannot measure customer experience (CX) directly by its very nature, we are...
Voice strategy for brands: why it is important
Explore the significance of integrating voice technology into brand strategies, highlighting the growing market, opportunities for engagement during consumer "down...
The best way to build remote client relationships
With remote work and distributed teams becoming commonplace it only stands to reason that businesses and agencies could pursue remote...
How to measure Customer Experience: Part I
How do you measure an experience? Before we whip out our measuring devices and table charts, we have to dip...
Pre-launch preparation and strategy for e-commerce
So, your new e-commerce website has been built, designed, and populated with juicy content — congrats! This is a big...
Meet Oleksandr, our general QA engineer
It’s that time again where we introduce you to one of our tech-tastic Brainiacs in another instalment of our WeAreBrain...
AIoT 101: a quick rundown for newbies
The world is moving toward on-site computation and real-time data processing functionality. It seems every device we come into contact...
WeAreBrain scores top honours on Emerce100 list
It’s official! WeAreBrain has been included as one of the top full-service digital agencies - medium size - on the...
Why your brand name is essential
When it comes to branding and naming your company or the products that you offer within your brand stable, the...
How VR is transforming Customer Experience
The global Augmented Reality (AR) and Virtual Reality (VR) market size is forecast to reach USD 30.7 billion in 2021...
Introducing Grover, our brand and content agency
WeAreBrain is proud to announce the launch of the newest addition to their agency stable, Grover. The combination of talent...
Top 5 industries benefiting from IoT
IoT, or the Internet of Things, has proven itself to be far more than just a tech buzzword. It is...
Mobile learning is the new educational frontier
Learning on the go has never been so popular with almost all learning happening virtually in 2020. Formal schooling institutions...
AI augments the agency arena
Find out everything you need to know about Artificial Intelligence and automation, and their applications in the working world with...
Machine Learning as a Service — What is it?
Machine Learning as a Service is currently worth USD 1 billion and is expected to grow to USD 8.4 billion...
One year with the pandemic: our learnings
Roughly a year ago, the COVID-19 virus began to sweep through Europe. While we have all learned to adapt to...
Praxis’ AR Floor Planner revamps home DIY
The new AR Praxis Vloercalculator is making DIY home renovations easier and more engaging than ever before. WeAreBrain was approached...
Working Machines: A book by WeAreBrain
You can find Working Machines: An Executive's Guide to AI and Intelligent Automation on Amazon and Apple for purchase. Artificial Intelligence...
E-commerce websites: template vs custom build
If you are thinking about starting your own e-commerce business, we think you would find our guide very useful: How to start...
Measuring the value of your marketing initiatives
In today’s digital marketing world, almost every action, initiative, and process is quantifiable. Marketers are spoilt for choice when it...
Meet Petro aka DJ Java
We’re super excited to shine the spotlight on another one of our tech-tastic Brainiac team members! Petro forms an integral...
Create a product people love to use
Remember those days when good UX was enough to make you stand out amongst all your competitors? I remember when...
Why post-launch support matters in e-commerce
If you are thinking about starting your own e-commerce business, we think you would find our guide very useful: How to start...
E-commerce marketing strategy execution: Part II
If you are thinking about starting your own e-commerce business, we think you would find our guide very useful: How to start...
Laura’s wanderlust: Seeing the world differently
We’re back with another instalment of our Brainiac Passions article series, where we take a special interest in our team...
Design as a problem-solving powerhouse
"Given one hour to save the world, I would spend 55 minutes defining the problem and 5 minutes finding the...
E-commerce marketing strategy execution: Part I
If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...
Optimising your site for voice search: Listen up!
Does every brand need a voice strategy? Do they all need to optimise their website for voice search? With the...
How digital transformation drives sustainability
Digital transformation and sustainability have quickly become the latest buzzwords to emerge in the global business landscape, and for good...
Meet Oleksandr, a DevOps veteran and DJ
It’s that time again! We’d like to introduce you to another Brainiac. Meet Oleksandr Beloglazov. He joined WeAreBrain as a...
WeAreBrain guides Connect2Crowd’s brand identity
Connect2Crowd’s founders Marco van Veen and Marcel van Rijn approached WeAreBrain in early 2020 to begin work on building the...
Social media and the rising ethical dilemma
Delve into the ethical complexities of social media usage, examining its impact on mental health, democracy, and society's well-being. Key takeaways Mental...
WeAreBrain launches exciting new design studio
January 2021 is set to start off with a bang for tech agency WeAreBrain and its newest agency label, Solving....
Top webshop best practices
If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...
WeAreBrain builds smart webshop for TIP Sales
Head over to our case study for more: Developing a marketplace for second-hand trucks and trailers. TIP Sales is a...
Social media shopping: smoother e-tail experiences
If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...
Introducing Ihor, Systems Administrator Super Star
Ihor joined our bunch of renegade Brainiacs this year to help us out with systems administration and in the very...
Computer Vision, the next frontier of IA
Our brand new book, Working Machines - An Executive’s Guide to AI and Intelligent Automation has just hit the shelves....
WeAreBrain drives e-com and marketing for Annacare
Annacare Volcanic Cosmetics is a new natural cosmetics line created by Tenuta di Aglaea’s winemaker, Anne-Louise Mikkelsen. Formulated and produced...
Goodbye 2020, you’ve taught us a lot
Much like the coveted vision the number 2020 is usually associated with, this year has helped us see more clearly....
WeAreBrain designs new digital platforms for ICCA
Formed in 1961, the International Council for Commercial Arbitration (ICCA) is a world-wide non-governmental organisation (NGO) dedicated to promoting and...
Brand renaissance: repositioning in light of COVID
As a challenging and uncertain year draws to a close ushering in an equally uncertain year to come, the global...
Live shopping: The future of retail
If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...
The ethical dilemma behind AI technology
Find out everything you need to know about Artificial Intelligence and Automation, and their applications in the working world with...
Clevergig CCO Arnoud talks milestones and plans
clevergig is a SaaS workforce management tool focussed on the gig economy, connecting people to work on-demand. It also helps...
6 essential KPIs for your e-commerce business
If you are thinking about starting your own e-commerce business, we think you would find our guide very useful: How to start...
Starting a startup: a WeAreBrain first-hand guide
Look, nobody can write a play-by-play guide for starting a business with any remote sense of certainty because the cornerstone...
Charlotte t’Sas talks about digital transformation
We are back with the next instalment of our Digital Transformation article series, where we get the opportunity to interview...
5 tips for growing your social media engagement
It’s no secret that a strong social media engagement strategy not only has the power to dramatically raise awareness of...
Sergey talks about his passion for cars
We are back with another instalment of our WeAreBrain Team Passions articles series, where we take time to find out...
The 6 best payment gateways in 2020
If you are thinking about starting your own e-commerce business, we think you would find our guide very useful: How to start...
Why your Business Intelligence efforts are failing
Business Intelligence (BI) is the process whereby organisations use technologies and applications to collect, analyse, interpret, and integrate all of...
Which e-commerce platform is best for you?
If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...
Dutch Olympic Committee invests in a new Portal
The Dutch Olympic Committee*Dutch Sports Federation (NOC*NSF), the overall coordinating Dutch sports organisation that also functions as the Dutch National...
Designing for AR: User-centred UX
In the last several years, Augmented Reality (AR) has really started to gain purchase in the technology realm. AR is...
AI vs RPA: what’s the difference?
Our brand new book, Working Machines - An Executive’s Guide to AI and Intelligent Automation has just hit the shelves....
WeAreBrain builds My Tiny Stars’ website & strategy
WeAreBrain recently collaborated with My Tiny Stars, a webstore which focuses on fashion and accessories for children between the ages...
How can DesignOps benefit your design team?
What is DesignOps? Design Operations, commonly referred to as DesignOps, is the process of establishing optimised workflow processes and operationalisation of...
Meet Laura, our new socially savvy intern
Roll out the ticker tape parade and light those celebratory candles because it’s time to welcome a new member to...
How to choose the right e-commerce platform
If you are thinking about starting your own e-commerce business, we think you would find our guide very useful: How to start...
6 major industries adopting RPA
Unpack the transformative impact of Robotic Process Automation (RPA) across diverse industries, driving unprecedented efficiency and accuracy. Find out everything you...
Olga the CrossFitter: Brains and brawn
We’re back with another addition to our Brainiac Passions series, where we dig a little deeper into the secret lives...
Liz Grantham on founding TheOptimal.me and her Why
Liz has over 30 years of experience in marketing and advertising providing innovative, integrated thoughtful solutions for global clients like...
E-commerce development: In-house vs Outsourced
If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...
Measuring the ROI of RPA:From efficiency to profit
Looking for a conclusive guide to artificial intelligence, automation and their applications? WeAreBrain’s new book, Working Machines - An Executive’s...
Headless architecture in today’s e-commerce world
If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...
Crisis leadership: Leading during turbulent times
The role of business leadership has undergone a rigorous shakeup in recent months thanks to the global COVID-19 pandemic. As...
How an entrepreneurial spirit breeds leadership
In celebration of World Entrepreneurs' Day today, we wanted to play our part by adding to the conversation about what...
How to transition from graphic design to UX design
If you are a graphic designer looking to pursue a career pivot into user experience (UX) design then you have...
How to get your team ready for RPA
Ready to build your own AI business strategy? Purchase WeAreBrain’s new book, Working Machines - An Executive’s Guide to AI...
COVID-19 and RPA: An unlikely duo
Find out everything you need to know about Artificial Intelligence and automation, and their applications in the working world with...
eCommerce vs e-commerce vs ecommerce
Unraveling the spelling puzzle of "electronic commerce" in today's digital vocabulary, we dive deep into the variations and seek clarity...
Meet Nefeli, keeping things #social in new media
At WeAreBrain, we are constantly on the lookout for fresh young talent to take under our digital wings and to...
Alexander L. rocks and rolls us into overdrive
Us Brainiacs are a rather inquisitive bunch. We enjoy understanding how things work and why things are the way they...
How to build an app: A guide of tips and tricks
Wondering how to build an app? Well, you're not alone. There has never been a better time to get into...
Mobile marketing: How to market your mobile app
So, you’ve just completed the rigorous yet rewarding process of designing and developing your very own mobile app - what’s...
If it’s extreme, it screams ‘Ruslan!’
When we aren’t penning informative and engaging articles to keep our readers informed of the latest tech trends making an...
The rise of AI-powered faux influencers
Ready to build your own AI business strategy? Purchase WeAreBrain’s new book, Working Machines - An Executive’s Guide to AI...
Mobile app design: Key basics for building apps
As of 2020, the world has over 3.5 billion smartphone users - and that number is set to climb by...
Meet Alexandr, our new Automation QA
At WeAreBrain we are always on the lookout for new ways to spice things up around the office to keep...
Wireframing: The Whats, the Types and the Tools
Unlock the essentials of wireframing in UX/UI design, exploring types, tools, and their pivotal role in digital product development. Key takeaways Wireframes...
What marketers need to know about micro-moments
“Life is a series of moments and moments are always changing.” – Cecilia Ahern The role of a good marketer has...
Web vs Native vs PWA vs Hybrid: App types explained
In order to create your mobile app, you need to deploy certain development tools and applications. In this article, we’ll...
UI design: Neumorphism makes a comeback
Cover Image: BMI Calculator App, by Kevin Al-Rizal. Soft UI or Neumorphism is not really a new trend by any stretch...
Designer-Developer handoff: The art of collaboration
When we refer to a ‘design handoff’ we are speaking about the process where designers submit their design prototype to...
Best practices for newbie Scrum Masters
An interview with WeAreBrain’s brilliant Scrum Masters Taking the first steps of your career in the tech industry as a Scrum...
Do your brand values align with your customers?
When people buy your product or service they are essentially endorsing your company values by investing, both financially and emotionally,...
Rufus Franck on transparency in pro services
At WeAreBrain we’re all about entrepreneurship and innovative thinking on a global scale. That’s why we love having the opportunity...
Recognition for our team’s dedicated efforts
We all have it: that one favourite local café around the corner or a neighbour who owns their own UI/UX...
Meet Viacheslav, a total front-end whiz
We are happy to introduce another member of our Brainiac family. Viacheslav has joined the ranks of our front-end web...
Brand personality and voice: Brands become people
Unveil the essence of your brand by crafting a unique personality and voice, transforming how audiences connect and engage with...
The importance of storytelling in UI design
Great stories will always captivate the human mind, no matter how they’re being told. Because of this, storytelling is the...
Mission & vision for tech start-ups and scale-ups
“Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you...
Project management essentials
Project management has evolved greatly in recent years as today’s projects are more complex and teams are far bigger than...
Keeping team morale up during lockdown and beyond
As businesses find themselves needing to scale up their digital transformation efforts in order to operate online during the global...
How to make your brand a success when going global
Taking your business global for the first time? There are a number of factors you need to be on top...
Human-centered AI: Finding EQ in algorithms
Looking for a conclusive guide to artificial intelligence, automation and their applications? WeAreBrain’s new book, Working Machines – An Executive’s Guide...
How to avoid common mistakes as a new programmer
I recently sat down with some of our rockstar programmers at WeAreBrain to discuss the most common mistakes beginner programmers...
Anastasiia shares her passion for the spoken word
We’re back with another instalment of our Brainiac Passions article series, where we find out more about our fellow Brainiacs...
Adaptability: When change is the only constant
The tech industry now finds itself on the brink of discovering its true potential and resulting impact on the world...
Post-COVID planning: Preparing your business future
The COVID-19 pandemic has placed a grinding halt to global industry and businesses as we collectively undergo quarantine and self-isolation....
Meet Oleksandr putting the brain in Brainiac
It’s that time again to introduce you to one of our super awesome brainiacs -meet Oleksandr B., uber-awesome SAP e-commerce...
WeAreBrain builds sleek new mobile app for Zoofy
WeAreBrain has created an intelligent and responsive mobile application for Zoofy, a leading Dutch-based scale-up designed to provide services on demand...
The 5 Scrum values:What they are & why they matter
Unveiling the essence of Scrum, this article dives into its five pivotal values—commitment, courage, focus, openness, respect—and their critical role...
WeAreBrain drives digital growth for Beautiful News
We are particularly proud to announce our latest product release! Not only because of the challenging period we are facing...
The role of AI in fighting climate change
Find out everything you need to know about artificial intelligence and automation, and their applications in the working world with...
Business in the time of COVID-19
The COVID-19 virus has forced businesses of all sizes to undergo rapid digital transformation during this time of unprecedented quarantine...
How technology is disrupting leadership
The way in which businesses handle their internal and external operations has changed dramatically in the last 10–15 years, and...
UX research: What is it and how is it done?
The best way for UX and UI designers to have any chance of creating memorable user experiences is through thorough...
The role of AI in content generation
Computers have come a remarkably long way since Alan Turing first tinkered on what is considered the world’s first computer...
Meet Oleksii, our new office manager
The latest appointment to our crew of awesome Brainiacs comes in the form of Oleksii, our new office manager. Oleksii...
Summary review: Deloitte tech trends 2020
Deloitte recently released their Tech Trends report for 2020, which gives insight into the newly identified key players and driving...
Sico is here to kick butt and design UX…
If you’re just as interested about finding out more about our impressive band of Brainiac cool kids as we are...
Arthur de Leeuw on building Zoofy’s on-demand model
Starting a business from scratch is no easy feat — just ask any budding entrepreneur who managed to turn a...
What is Edge Computing and why do we need it?
We’re living in the age of ‘stronger, better, faster’ where every piece of software or technology undergoes constant updates and...
Should you make the switch to Drupal 9?
With the expected release of Drupal 9 arriving mid-2020, your friendly tech nerds at WeAreBrain take a look at the...
The difference between user and usability testing
For many, user testing and usability testing is just a case of semantics but truthfully it’s not. Both of these...
Remote work — is it all that it’s cracked up to be?
Working remotely is becoming more and more popular. There is a score of articles and videos circulating across the net...
When words fall short: Using imagery in UX
Humans are creatures which rely heavily on visual stimuli to make sense of the world around them. From knowing when...
Meet Eugene, our new Hybris man of action
What does our amazing team of talented Brainiacs have in common with, say, the observable universe? Both are expanding. And...
WeAreBrain’s approach to talent acquisition
Your team is one of the key ingredients to your company’s success. At least that’s the way we feel at...
Clevergig, WeAreBrain’s rising star, is here to stay
In the words of clevergig’s CEO and co-founder Michel Pilet, “2019 was the year in which clevergig became a serious...
Paula on her passion for underwater worlds
If you’re anything like us, then you probably spend more time than you would care to admit playfully wondering what...
Microinteractions in UX: The art of subtlety
If you’re reading this from your laptop or mobile device then you would have come into contact with multiple microinteractions...
Waterfall vs Agile vs Scrum:What’s the difference?
The tech world is littered with tricky terms, jarring jargon and convoluted concepts which are hard to keep track of,...
Meet Denis, our newest DevOps Engineer
When you already have an ace team of Brainiacs jam-packed with creative visionaries and tech wizards, and you add one...
How to be an inspiring Technical Team Leader
Every team needs a leader. No matter how big or small, teams rely on someone to guide, support, motivate, and...
Farewell 2019, Hello 2020!
With the close of the year fast approaching, our heads are still spinning with excitement from all the action, successes,...
Meet Ruslan, our new Android developer
Although we are fast approaching the end of another challenging yet rewarding year, there is still a sense of new...
Meet Alexander L, our new Ruby on Rails developer
Alexander is the latest tech wizard to become a member of our expanding Brainiac team. He joins us as our...
David on his passion for analogue photography
Every few weeks we find out more about one of our Brainiacs’ passions outside of work and we write about...
Meet Sico, the intern behind WeAreBrain’s UX
In our constant aim to discover fresh new talent and expose them to the wonderful world of tech, we have...
WeAreBrain’s Elvire Jaspers on her love for the sea
For the next instalment of our Brainiac Passions series, we sat down with visionary co-captain of the WeAreBrain ship, Elvire...
Meet David, our new socially savvy intern
You’re probably here because you clicked through from one of social media posts, right? In our always-on world where information...
Artem on cross country bicycle racing
We’re back with another edition of our Brainiacs Passions series where we peek behind the curtain of our team to...
Maxeda launches new Brico app powered by WeAreBrain
Benelux DIY specialists, Maxeda, have teamed up with WeAreBrain to revamp and improve their Brico mobile app. Launched this past week, the app...
Meet Paula, marketing and communications guru
The mark of any great brand or business is how well they speak to their audience. Indeed, brand identity and...
How AI is disrupting the arts
Find out everything you need to know about artificial intelligence and automation, and their applications in the working world with...
Pavel hits the high notes with his passion
For the next instalment of our Brainiac Passions series, we took a gap in between deadlines and pitch meetings to...
Elvire Jaspers named to the TheNextWomen100 list
We’re incredibly proud to announce that Elvire, WeAreBrain’s CEO and all-around tech and startup Wonder Woman has been included in...
WeAreBrain builds platform for top SA creative agency
Ginkgo Agency is a leading digital content powerhouse from Cape Town, South Africa. They specialise in compelling visual and digital...
WeAreBrain’s commitment to better future
Having a brand vision and mission aspires us to greatness. It holds us to a particular standard which we endeavour...
Meet Vlad, our new eCommerce chef
It’s once again that time when we break out our happy hats and light up our special occasion sparklers: today...
Major talent from our own miniature painter
We are back with another instalment of our Brainiac Passions series where we find out a little more about the...
Venture News | clevergig continues to grow
One of WeAreBrain’s startup partner ventures, clevergig, has seen phenomenal success in 2018 /2019 and we’d like to share a bit...
Facial recognition Part 3: Controversy and privacy
Reading this on your phone or laptop? Smile, you’re on camera. Welcome to Part III of our facial recognition article series....
Ingrid Halters, UX Director and Champion
For the next installment of our Women in Tech interview series we had the absolute enlightening pleasure of chatting to...
Meet Oleksii N, Ruby on Rails developer
We’re very happy to welcome Oleksii N back into the WeAreBrain fold. Two years ago he left WeAreBrain to broaden...
Facial recognition Part 2: Uses, benefits & drawbacks
In Part I of our article series we explained what facial recognition software is and how exactly it works. We explained how...
Catching the travel bug while keeping a job
I started my digital nomad journey just over 2 years ago. It has been a truly thrilling experience and it couldn’t have...
Facial recognition Part 1: What’s the fuss?
The idea of machines possessing the capability of recognising you amongst a sea of vastly different human faces is enough...
How chatbots are transforming education
Looking for a conclusive guide to artificial intelligence, automation and their applications? WeAreBrain’s new book, Working Machines – An Executive’s Guide...
Voice search could transform how we communicate
The advent of voice search is changing the way we interact with technology and with our ‘collective consciousness’ itself. We...
Is the world ready for the next generation VA?
Find out everything you need to know about artificial intelligence and automation, and their applications in the working world with...
Oleksandr finds his passion in the clouds
We’re back with another segment of our Brainiac Hobbies series where we dig a little deeper into the personal lives...
Meet Pavel, our new office manager
We are excited to announce the arrival of our new office manager, Pavel Krishtal. He will be helping our Kramatorsk...
Three tech trends that will dominate in 2020
Trying to keep up with the rapid rate of progress in today’s tech world is about as difficult as racing...
Demystifying AI Part 7: Measuring AI maturity
As you embark on your own AI journey it’s important to understand the capability and capacity of your proposed AI...
How to design a chatbot from scratch
A UX designer friend recently asked me for some advice on how to go about designing a full-scale chatbot process...
Demystifying AI Part 6: ML vs deep learning
In our ongoing effort to demystify AI for business owners and executives, our team at WeAreBrain has just released a...
How to configure Drupal as a headless API system
Drupal is both a coupled CMS for editors who need control over the presentation as well as a headless CMS...
Meet Serhii — fully stacked in ideas
If you’re new to our blog or don’t know very much about us, then the best way to get a...
How to invest in R&D and ventures as an agency
Should agencies’ businesses have a side hustle? At WeAreBrain we invest a lot of time into Research and Development developing our...
Demystifying AI part 5: Machine Learning Canvas
Continuing from our previous article on creating your own AI canvas where we elaborated on the need to create such...
Demystifying AI Part 4: What is an AI Canvas?
The AI Canvas is just one of the handy tools that executives can use to map out their own AI...
WeAreBrain powers Voice for Drinkies mobile app
WeAreBrain has teamed up with HEINEKEN Netherlands to create an exciting new Voice skill functionality to their Drinkies beer ordering app. Now...
Painting a picture of self-discovery and patience
At WeAreBrain we don’t view our Brainiacs as colleagues or team members, rather we consider each other as important and...
Challenges of designing scripts for conversational UX
With the proliferation of new AI solutions for business, especially when talking about chatbots, workbots and RPA, a new kind...
Meet Vlad: veritable coding wizard
Meet Vlad, our Ruby Dev Shinobi! Working with our Maxeda project team he packs a powerful punch when it comes...
Demystifying AI Part 3: AI strategy and roadmap
As creators of various Artificial Intelligence (AI) products, WeAreBrain is on the cutting edge of AI development. We are well...
Ballet in water: a brainiac’s tale of persistence
Every one of our Brainiacs is multifaceted: their exceptional talent in the office and diverse interests outside make them the...
WeAreBrain’s 5th anniversary digital time capsule
For our final tribute to our 5th anniversary, we decided to create our very own digital time capsule where some...
Demystifying AI Part 2: Industries benefiting from AI
Today, businesses across the globe are leveraging artificial intelligence to optimise their processes to reap higher revenues. Currently, AI benefits...
Demystifying AI Part 1: What does an AI Engineer do?
WeAreBrain is very into AI (just in case you hadn’t noticed already) and it’s because of this that we devoted...
Diversity champion: conversation with Nathalie Lam
For our next instalment of our Women in Tech series, we had the opportunity to sit down for a chat...
Meet Oleksandr, high flying Java/Hybris developer
It’s that time again where we introduce you to yet another one of our tech whisperers and all-round good humans....
WeAreBrain powers Mission Possible’s new platform
WeAreBrain has collaborated with Mission Possible Foundation to create Positive Impact Space, their new sophisticated web platform. Positive Impact Space is...
Tur.ai just turned 1!
On 24 April 2018, after months and bucketloads of hard work, innovative thinking and fierce determination, WeAreBrain proudly released Tur.ai into the...
An underdog’s story of will and determination
History defines us. Not only does it keep a record of our past successes and failures but it also serves...
A brainiac’s love for vintage muscle cars
Like most of my classmates when I was younger, I was fond of American action movies which involved hot car...
Background execution limits for Android devices
By Andrii Savytskyi, Android Developer at WeAreBrain. I recently faced a challenging task for one of my projects: how do I...
WeAreBrain Kramatorsk gets a new home
The WeAreBrain team is growing really, really fast. We are welcoming new team members almost every week to help us...
How kindness can make all the difference
Kindness is what separates us from animals, it’s what makes us human. It is one of the most fundamental of...
Meet Andrii, designing our frontend
We are once again putting on our happy hats to welcome the latest addition to our growing team of digital...
Chief Data Officer’s guide to AI strategy
In 2017, leading global research and advisory firm, Gartner, Inc. published a groundbreaking paper (A Chief Data Officer’s Guide to AI Strategy)...
Maxeda DIY launches new Praxis app powered by WAB
Benelux DIY specialists, Maxeda, have teamed up with WeAreBrain to revamp and improve their Praxis app. Launched on 18 March 2019, the...
Women in tech: conversation with Marijn Pijnenborg
If you haven’t heard of Marijn Pijnenborg yet, you most certainly will have heard of some of her most successful...
Ownership breeds excellence
There’s a great story about an older carpenter reaching the end of his career who is commissioned to complete one...
Humbleness: a value not simple to adhere to
As we continue our 5th-anniversary celebrations I had a candid chat with Elvire Jaspers, WeAreBrain CEO, about how Humbleness became...
Creating your custom font kit (icon font)
Icons are everywhere. No matter how large or small your project is — there is always a need for icons....
Riding the Brain Wave
The tech industry is undoubtedly the most exciting sector to work in as the world moves towards creating fully digitised,...
Invention is the spice of life: why curiosity matters
Call yourself an inventor, not only because that is what you are but also because it is a title that...
The importance of building infallible trust
By Valerii P, Front-end and Back-end Drupal Master at WeAreBrain There is a lot to be said about trust. It’s a...
Ben Valks: rebuilding Amazon one tree at a time
‘Do not lose hold of your dreams, for if you do, you may still exist but you have ceased to...
Sink or swim: why SMEs need RPA to stay competitive
Ready to build your own AI business strategy? Purchase WeAreBrain’s new book, Working Machines - An Executive’s Guide to AI...
How being bold helped build the WeAreBrain brand
Being bold is a challenge that we take up every day. It means we question the status quo and hold...
Digital vendor chatbot for world-renowned FMCG
Utilising the latest in digital bot technologies, WeAreBrain have developed a truly innovative vendor procurement product — an intuitive chatbot...
How AI is disrupting Human Resources for good
Automation and machine learning are completely rewriting the way in which we tackle tasks in most, if not all, industries...
Why 5 is the best age to be
The dawn of each new year is always lit with promise and excitement. There’s something hopeful about cracking the spine...
Tech, smart cities and AI events to attend
Over the past few years, Ukraine has fast become a global player on the tech scene, with Kiev joining the...
Trailblazer Eva Zahrawi talks inspiration and tech
Recently we had the pleasure of sitting down with Eva Zahrawi Ruiz, a freelance Brand and Marketing Director, Executive Coach,...
Business Process Automation for workflow efficiency
Business Process Automation (BPA) is quickly becoming a highly strategic enabler of business control, agility and productivity. But what is...
Digital disruption in 2019: SoDA 2018 review
Digital is disrupting every industry and everyone” Chris Duffey, Adobe SoDA is a global network of digital business leaders, creative innovators and...
2018…and that’s a wrap!
Say what you want about 2018, and we’re sure a large majority of you may say it was a slog...
Data and RPA: how robotics is changing analytics
Looking for a conclusive guide to artificial intelligence, automation and their applications? WeAreBrain’s new book, Working Machines - An Executive’s...
Things you didn’t know about Ukraine
Ukraine is a country rich in history and culture. The full story of this charming Eastern European nation is a...
Clevergig announces the appointment of new CTO
Exciting new players in Tech HR, clevergig has appointed Sergey Prihodko as the company’s new CTO to take on new challenges for...
Top retail bots for festive season: holiday shopping
The festive season is a time for giving… and spending. As the holidays approach we are met with the undesirable...
Fireside chat with Luuk Roestenberg, Maxeda Digital
Luuk Roestenberg is the Manager of Digital for Maxeda DIY Group — market leader operating 389 stores across Benelux (Belgium,...
What do the geeks of history have in common?
Like it or not, almost every major discovery in human history responsible for shaping our society and philosophies is due...
React client-side auth with Facebook, LinkedIn, Google
By Dmitry Shishko, full-stack developer at WeAreBrain. In this article, I will be showing you how we used React to enable...
Meet Artem, our Test Automation engineer
We are pleased to welcome Artem to our team of visionaries and trend predictors as he takes on the role...
FireFinch and WeAreBrain create lifestyle platform
FireFinch is very excited to launch TheOptimal.Me, the world’s very first lifestyle platform for the Quintastic generation — people aged 50...
Being a geek: unhealthy lifestyle and diet myth?
As we have elaborated on in previous posts in our styles of geeks series, a geek is typically someone who...
Meet Christina, our Business Assistant whiz
We are very happy to welcome Christina, our new Business Assistant, who joins our ace team in Ukraine lit with...
Women in tech: meet Denise van Gorp
Denise van Gorp is the co-founder and director of ALLEGRO MEDICAL a project management and consultancy business catered to the healthcare sector....
A day at the #voiceconf2018 Amsterdam
I was lucky enough to attend Voice Conference 2018 (#voiceconf2018) hosted in Amsterdam at the beginning of October. It was a thoroughly...
Not all geeks are the same: a look into geek cultures
Explore the vibrant tapestry of geek culture, showcasing the diverse tribes that celebrate passion and knowledge in their unique domains. Key...
Why Ukraine is considered the Silicon Valley of Europe
Ever since Silicon Valley emerged as the centre of the technology world, others have tried to follow its lead. No...
Tech2Com provides ‘new again’ Apple products
WeAreBrain has developed two dynamic websites to showcase Tech2Com’s outstanding service offering. FriendlyMobiles is a B2C webshop and Tech2Com is a B2B e-commerce portal...
Meet Iurii, Hybris/Java developer extraordinaire
We are pleased to introduce you to Iurii who joined our illustrious gang of tenacious techies and developing devils in...
How the geek world became trendy
In recent years, the concept of being a "geek" has undergone a significant transformation, evolving from a niche interest to...
Beauty chatbots: the beauty industry’s tech makeover
Discover how beauty chatbots are revolutionizing the industry, offering personalized beauty consultations and product recommendations around the clock. Key takeaways Digital Transformation:...
MyRiskDesk and WeAreBrain pioneer PTProCover insurance
Do you feel existing insurers fail to understand who you are and how you provide professional services? Working with MyRiskDesk, we...
Geeks vs Nerds: What’s the difference?
This is a question which has baffled scholars for decades. Like religion and politics, it’s a highly contentious subject which...
Nearshore symbiosis: is your team the right fit?
The road to any successful project is paved with a motivated and engaged network of individuals working in unison to...
Meet Alexandr, our new iOS magician
We are pleased to welcome Alexandr as the newest addition to our ever-expanding and diverse team of tech treasures and...
The future of commerce is voice
In our rapidly changing modern world, the automation of tasks once considered regular and mundane is making our lives more...
Meet Tetiana, our project management whiz
We are very pleased to welcome Tetiana as the latest addition to our dynamic team of tech innovators and creative...
5 stories about nearshore technology team success
WeAreBrain is not a business that just likes the concept of Nearshore development teams in theory. We have spent over...
Meet Anastasiia, our new UX intern
At WeAreBrain we value the importance of nurturing fresh talent. All of us got our start somewhere in the industry...
6 ways nearshore developers future-proof business
Recently I read that all companies should aspire to be a software or product development company. The idea is not...
Paula Ferrai, founder of Bloom Avenue
Paula Ferrai is the founder of Bloom Avenue, an online premium organic beauty store and one of WeAreBrain’s venture partners. We’ve...
Meet Michel, CEO and founder of clevergig
clevergig is a SaaS workforce management tool focussed on the gig economy, connecting people to work on-demand. It also helps temp...
Key factors for setting up successful extended teams
Before we get into it let me explain what extended teams are in the context of nearshore software development for those that...
Meet Omar, an entrepreneur of all trades
At WeAreBrain we consider ourselves to be family. We all work closely together on a litany of amazing and diverse...
How AI is transforming the healthcare industry — Part 2
Last week we took a look at some of the most innovative bots in the healthcare industry and we realised...
Meet Alison, design mind and social entrepreneur
This week we sat down with Alison Harris, our part-time designer and full-time social entrepreneurial star from Cape Town, to...
How AI is transforming the healthcare industry — Part 1
If you’ve ever found a lump somewhere randomly on your body and then mentally started preparing your last will and...
The role of writing in UX and UI
Although the term UX writing is still relatively new, the concept has been around since the launch of the first...
Meet Sam, our creative word whisperer
Sam is in charge of writing all of WeAreBrain’s creative content. In fact, most of the words you read released...
Prioritization methods for Product Management (Part 2)
By Sergey Prihodko, CTO at clevergig. In part 2 of our Prioritization methods for Product Management series, I’m going to take a...
Meet Maryna, our visual virtuoso
We are very pleased to welcome Maryna to our team of brilliant Brainiacs who will be joining us as a...
Meet Max, the man on top of bots
Max recently joined the ranks of our very talented tech team as a back end and bot developer. Max will...
The importance of customer development
By Sergey Prihodko, CTO at clevergig. Customer development is a revolutionary methodology for creating and building startups and new corporate ventures. It...
Meet Ruslan, our QA bug exterminator
Ruslan is one of the latest additions to our team of off-the-wall tech creatives and will assist us in the...
Prioritization methods for Product Management (Part 1)
By Sergey Prihodko, CTO at clevergig. Choosing what to do and when to do it during the product development process should...
Best design programs, apps and plugins for 2018
A collaboration by WeAreBrain’s creative team. Having the world’s most innovative and dynamic backend functionality has the potential to run the...
Using bots to better your recruitment practices
As the newest addition to the workforce RPA AI is still settling into its role, but does it also have...
Meet Artem, our QA guru
“I’d like to make the world a little better” says Artem. And that pretty much sums up what kind of...
7 factors for building your project team right
Getting the right team for the ‘job’ can be challenging and there are a number of things you’ll need to...
Meet Oleg, putting the ‘human’ back into HR
Creating a successful business starts with people — they are your most important asset. Without them, you have nothing, just...
Best bots 2018: Banking and Finance
Starting this month we’ll be doing a review on the most exciting bots that are being released across various industries....
Meet Yuriy, balancing studying and professional life
Yuriy initially joined the WeAreBrain team as a Ruby QA Automation Engineer and Ruby on Rails Developer. After being highly...
Chatbot insights from ABN AMRO, Booking and Heineken
WeAreBrain attended the Chatbot Conference in Utrecht, both to learn more about what’s happening globally in AI technology development as well...
Automation, bots and VAs: AI’s bigger picture
We’re pretty sure you’ve gauged our interest in the field of Robotic Process Automation, and with the release of Tur.ai to the...
Meet Igor: Tea loving programmer with vision
Igor is a backend phenomenon working across a number of projects powered by Laravel or Yii2 frameworks at WeAreBrain. His...
For RPA success, things need to change
Robotic Process Automation is amazing! It can improve the way a business operates and it can even enhance your employees’...
How to identify the right processes to automate
By now I’m sure you’ll have noticed that we are real advocates for RPA and the questions our clients ask...
What’s the difference between RPA and cognitive automation?
The proliferation of artificial intelligence out there is vast and it’s important to know that not all AI is built...
Is RPA here to stay?
Let’s be clear: artificial intelligence is going nowhere. The advances made daily in this sphere make it quite difficult to...
Robotic Process Automation: The highlights reel
Our brand new book, Working Machines – An Executive’s Guide to AI and Intelligent Automation has just hit the shelves. If you’d...
How to develop an Enterprise Automation Roadmap
By 2020, automation and artificial intelligence will reduce employee requirements in business shared-service centres by 65%. By 2019, process automation...
Introducing Anastasia, WeAreBrain’s head of UX design
Anastasia is our new head of UX and Design at WeAreBrain. Formerly the UX lead at Jungle Minds, Anastasia heads...
What the hell is RPA?
Something quite interesting is happening where the worlds of tech and business collide and it’s a little thing called RPA...
Meet Olexandr: Board game strategist and DevOps
Olexandr is one of the newest team members at the WeAreBrain Kiev office, and he’s already an integral to our...
Moving from Webpack 3 to Webpack 4 — exciting updates
By Dmitry Shishko, PHP developer at WeAreBrain. Dive into the journey and insights from upgrading from Webpack 3 to Webpack 4,...
Introducing Sergey: Front-end dynamo
Sergey is another of the WeAreBrain front-end magic renegades. Prior to joining us he worked as a team lead for...
Deloitte Tech Trends 2018: No-collar workforce
One of Nasa’s newest employees is called George Washington. He is fully credentialed, has an active email address and works...
Make Bluetooth electronic device with Arduino — Part 2
By Sergey Gernyak, Back-end Engineer at WeAreBrain. In part one of this two-part article series, we discovered how to make Arduino...
Make Bluetooth electronic device with Arduino — Part 1
By Sergey Gernyak, Back-end Engineer at WeAreBrain. I really like electronics. I like doing fun experiments, and they’re pretty interesting to...
Meet Dmitry, WeAreBrain Tech Lead and space enthusiast
This week we’d like to introduce Dmitry, a stalwart in the WeAreBrain team and multi-talented tech lead working with Maxeda...
Programming languages that are worth a second look
At WeAreBrain we invest a great deal of time in R&D and we’re always keen to investigate new programming languages...
Chatbot limitations: Facebook Messenger’s chatbot API
Recently WeAreBrain built a Facebook Messenger chatbot for one of our clients, Bloom Avenue, an e-commerce startup that specialises in organic...
Introducing Pavel: Mathematician and Backend Developer
Dev guru, number savant, knowledge thirsty — these are the terms floating around the office we use to describe him....
Introducing Ivan: WeAreBrain’s iOS innovator
Meet Ivan, iOS and Xamarin mobile developer at WeAreBrain. Receiving a master’s degree from Donbass State Machine-Building Academy in information...
WeAreBrain Tech: Year in review
2017 has been a good year for WeAreBrain with a number of exciting developments and really enthralling projects with clients...
Meet Ruslan, discipline master and front-end aficionado
Ruslan is one of our trusted developers and our standard of discipline — one of his very many superpowers and...
MVP for Android Part 3: Moxy Strategies
Welcome to my 3rd article about MVP on Android. As promised today we’ll be looking into Moxy a little more...
Meet Sergey, Android developer with vision
Sergey, an Android Developer, has high hopes of becoming the android team lead as the mobile department expands at WeAreBrain....
MVP for Android Part 2: Featuring Moxy
Welcome back for the second article in our Android development using MVP pattern series. Last time we spoke about a...
Meet Nika, guarantor of quality and ardent foodie
We take pride in the quality of work we create here at WeAreBrain. While we ensure that our clients are...
MVP for Android: Part 1
I’ve been looking for a way to create cleaner Android application code for ages, studying reams and reams of articles...
Meet Vyacheslav, front-end master
Vyacheslav is a front-end wonder at WeAreBrain, using his skills to create elegant workable solutions born from the designs created...
Introducing Sergey, front-end dynamo and traveller
Sergey is an essential cog in our Brain machine, and without his extensive web development knowledge we’d be completely lost...
Building a memorable: colour and content
Good branding is more than just a great logo and a clever tagline. Good branding is all about how you...
Why I fell in love with Visual Studio Code
We all know that for a developer their editor or IDE, is their main tool and it’s the one used...
Meet Tanya, WeAreBrain team lead visionary
Tanya is another of our excellent team leads, with a masters degree in information technology, subsequently working as a web...
How to be more creative and generate great ideas
All of us have been faced with a crisis of developing ideas at least once in our lives. This happens...
Introducing Pavel, WeAreBrain’s tech team-lead superstar
Pavel, or as he is more affectionately known among the WeAreBrain team, Pasha, is one of the indispensable team leads...
Use Jest for React App Testing
By Dmitry Shishko, Full Stack Developer. In this article, I would like to share my experience with testing the React application....
Introducing Mario Grunitz, co-founder and startup maverick
This week we’ll be introducing another one of the founders at WeAreBrain, Mario Grunitz, serial entrepreneur and startup all-rounder. Mario...
Creating a personality for your chatbot using clever copy
If you’ve spent any time on branding, which if you’re a business owner you should have, you may be familiar...
Lex vs Luis: choosing the right solution to create bots
I’ll avoid a long intro about the new age of automated solutions, artificial intelligence and cognitive services, mostly because right...
Meet Pavel, WeAreBrain’s UX design dynamo
Meet Pavel, senior designer of making user experience awesome at WeAreBrain. He got his start as the head of the...
Web designers vs. Frontend developers: Avoid quarrelling!
There are situations when front-end developers complain about designers. You might hear: “Their mockups are unclear! The indents are different....
Meet Omar: content producer and community charmer
Omar is WeAreBrain’s content and community specialist, working mostly in the Amsterdam office. He studied Economics and has a degree...
Add a new editor to CMS Cockpit
By Sergey Gernyak, Back-end Engineer at WeAreBrain. The CMS Cockpit forms a separate part of the Hybris Platform which allows you...
Meet Max, QA Marvel and man in the moment
Max is another one of our can’t do without QAs, he is responsible for making sure what we create works...
Introducing Pavel, our frontend frontman
This week we’d like to introduce you to Pavel. He’s a front-end developer or as he says it, the implementer...
Meet Olga, WeAreBrain’s finance whiz
When Olga said the thing she likes most about being an accountant was the accurate and clear results you get...
Meet Sergey: product software engineer at WeAreBrain
Sergey is one of the super-skilled software product engineers at WeAreBrain, working across various parts of the business and most...
How we made our product building process great again
By Sergey Prihodko, CTO at clevergig. There are a huge number of books and a myriad of articles on how to properly...
Meet Elvire Jaspers, WeAreBrain CEO and trailblazer
Elvire Jaspers is one of the fearless leaders at Brain. As CEO she has been the keystone of the WeAreBrain business and...
WeAreBrain becomes a SAP global partner
We’re very proud to announce that WeAreBrain recently joined the SAP partner program. The program itself has been developed to...
Meet Lena, UX/UI resident and design dynamo
This Brainiac is our go-to creative whiz, but would you believe Lena started out her career in economics? After realising...
Project configuration in Hybris
There are a lot of instances when a number or string should be able to be adjusted in environments outside...
How to use Maven dependencies inside Hybris extension
So we’ve been stuck on this for some time due to the lack of official documentation regarding this topic. But...
SEO Checklist for QA
By Vasfie Dervishova, QA Engineer. Explore the essentials of SEO testing in QA, highlighting common challenges and the importance of early...
Cultural diversity makes your team stronger
Embracing cultural diversity is one of our key values. As our team grows and the number of nationalities we interact...
Elixir runtime processes
By Sergey Gernyak, Back-end Engineer. Mostly when you create your new Elixir application you’ll run the following command: mix new my_app --sup It...
How to run Rails application on jRuby or inside WAR
By Sergey Gernyak, Back-end Engineer. Some time ago, we started to move one of our Rails projects from MRI to a...
Prettify Ecto errors
By Sergey Gernyak, Back-End Engineer. I came into Elixir from the Ruby and Rails world. RoR has many cool libraries out of...
Why I don’t like #JavaScript
By Sergey Gernyak, Back-end Engineer. Here at Brain, JavaScript is a very big part of the work we do. Especially for...
