WeAreBrain powers digital marketing and e-commerce strategy to help bring Annacare Volcanic Cosmetics to life

Written by: Paula Ferrai

picture of a cosmetics product website

Annacare Volcanic Cosmetics is a new natural cosmetics line created by Tenuta di Aglaea’s winemaker, Anne-Louise Mikkelsen. Formulated and produced in Italy, the skincare products are natural and made with local grape skin extracts. 

Annacare required an agency’s assistance to help get the business off the ground and establish a reputable brand. The team needed strategic and digital support throughout the entire launch process: from defining a business and marketing strategy, to setting up the business’s e-commerce platform and planning the content and social media activities.

The WeAreBrain difference

From concept to completion, WeAreBrain worked in close collaboration with Annacare’s founder, Anne-Louise Mikkelsen, to power her brand’s product development and business strategy, and to best outline an approach for the product launch and on-going support.

WeAreBrain’s marketing team played a major role in creating the Annacare Volcanic Cosmetics brand from the ground-up, for which they were responsible for:

  • Defining Annacare’s brand positioning
  • Establishing their USPs and pricing
  • Outlining key messaging 
  • Developing a robust content strategy and plan 
  • Designing all Annacare’s product labels
  • Carrying out photoshoots for social content
  • Preparing all digital assets and posts

The team of WeAreBrain developers helped design and built the Annacare Volcanic Cosmetics webshop and ensured it was equipped with powerful e-commerce functionality to be hosted on Shopify. 

See the results at www.annacarecosmetics.com.

Get in touch

Do you need help developing an e-commerce and digital marketing strategy for your business? Contact us today to see how WeAreBain can help power your digital innovation.

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Last modified: February 4, 2021
Author info
Paula Ferrai
Paula leads our Marketing & Communications team. Her career started 20 years ago in advertising, and she’s since picked up a wealth of experience both in the corporate and agency worlds. She loves scuba-diving and dreams of swimming with dolphins again.
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