WeAreBrain helps My Tiny Stars shine with a new website and marketing strategy

Written by: Samantha Wolhuter

screenshot of a webshop for kids clothes

WeAreBrain recently collaborated with My Tiny Stars, a webstore which focuses on fashion and accessories for children between the ages of 0-3, to improve their visibility and talkability within the e-commerce space. We did this by providing a new online marketing strategy that allows them to reach their audience more effectively.

The owner and founder of My Tiny Stars, Julie Ben-Avi, takes a very active role in selecting the accessories and clothing that are featured ‘in-store’ by personally selecting the best possible ranges and models. “I want my customers to feel confident that the products they purchase from My Tiny Stars are always high quality, comfortable and stylish,” says Julie.

What’s new? 

WeAreBrain has worked closely with the My Tiny Stars team for approximately 3 months. Through our work with them, we helped them revise their brand altogether, including a name change and the design and development of a new webshop.

MyTinyStar’s new webshop.

Our marketing team also introduced and implemented new strategies for My Tiny Stars’ global social media channels with a core focus on Instagram, Facebook and TikTok. We worked with My Tiny Stars to develop a 6-month content roadmap that includes special offers, activations and influencer marketing in order to develop a diverse and interesting appeal to the content they create and share.

MyTinyStar’s Facebook page.

Since the digital marketing programme has been implemented we have already seen a significant increase in organic search traffic to the website and more engagement on their social media platforms.

MyTinyStar’s new Instagram profile.

Launch date

The My Tiny Stars webstore and marketing strategy was implemented on 17th September 2020.

Where can I shop their products?

My Tiny Stars operates out of The Netherlands, however, products are shipped worldwide.

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Last modified: December 22, 2020
Author info
Samantha Wolhuter
Sam is in charge of writing a big portion of WeAreBrain’s creative content. She is a digital nomad always on the go, inspiring us with her words from some of the world's most beautiful locations.