Redefining Carbon Capture with InAtmos
The challenge
Imagine a future where emissions aren’t a waste, but a resource.
InAtmos needed to establish a strong online presence to attract attention to their cryogenic carbon capture technology. They aimed to engage potential investors, industry stakeholders, and customers, building awareness and interest in their work. Additionally, specialising in carbon capture for heavy industries like steel and chemical manufacturing, they needed to overcome the negative perceptions tied to these sectors. The company sought to create trust and credibility, both internally and externally, while driving early audience engagement.
They also required effective tools for presentations and meetings to communicate their value proposition clearly and consistently. This meant developing a brand identity that resonated across different platforms and appealed to various market players.
Our solution
We started by refining InAtmos’s brand positioning to ensure it aligned with their mission of driving sustainability through advanced carbon capture technology. This led to the creation of a new name that better captured their vision.
Next, we designed a logo that reflected their commitment to sustainability, using modern colours and typography. This visual identity aimed to resonate with both industry players and the public, reinforcing InAtmos’s dedication to a greener future.
To support this updated identity, we developed a website that served as the central hub for InAtmos’s online presence. The site communicates their innovative approach and environmental responsibility, helping to engage and inform their target audience.
We also created a presentation template with a flexible deck of slides, allowing InAtmos to deliver consistent and professional messages during investor presentations, customer meetings, and other key engagements.
Results
- Strengthened InAtmos’s brand identity, making it more attractive to eco-conscious customers and partners.
- Improved investor confidence with a visual identity that clearly reflects the company’s sustainability goals and vision.
- Increased stakeholder engagement through an enhanced digital experience.
- Streamlined presentations, saving time and ensuring consistent, impactful communication across all business interactions.
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