Introducing Grover, a brand and content agency with digital DNA

April 14, 2021
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Team & Company News
Paula Ferrai
Introducing Grover, a brand and content agency with digital DNA

WeAreBrain is proud to announce the launch of the newest addition to their agency stable, Grover. The combination of talent in the Grover team and the tech expertise of WeAreBrain, its parent company, makes this agency a double threat that will focus on brand development and content strategy. 

Grover will be headed up by Paula Ferrai, Managing Director and current marketing lead at WeAreBrain. Paula has extensive experience in the agency space as well as the corporate world. She brings a wealth of knowledge to the role, having worked with multinational organisations like Asics, Nikon and Inmarsat all the while leveraging her 360-degree communications and advertising knowledge.  

As Paula explains when discussing Grover’s intention to provide holistic support to their clients; “The way advertising has changed in the past few decades and increasingly so in the last 5 years is directly due to technology, it underwrites all elements of online marketing. Our understanding of the technology landscape, partnered with the team’s talent for storytelling and brand building will mean we can help our clients develop an innovative and current presence.”

Grover services will include everything from brand development to content strategy and creation, to brand design, social media and websites. Whether you’re a solopreneur or a well-established company, Grover has made it obvious through their positioning that they’re determined to provide for their client’s branding and online marketing needs. 

What makes Grover truly different is how it approaches creative strategy through the lens of technology. As technological capabilities globally continue to evolve, a business that can seamlessly make use of the newest technology and leverage it to enhance its presence is almost certainly sure to have a competitive advantage. 

Paula goes on to say “In developing our own brand and choosing our set of values, we were influenced by what we believe the practices of technology and creativity should be upheld by; boldness, diversity, curiosity, adaptability and positivity. These values help guide us in the development of client work and our own pursuit to create relevant and exciting brands for users to fall in love with.”

Since the agency’s inception, the team has already done meaningful work for clients in the retail, B2B and media industries. It will be exciting to see how Grover will continue to intertwine great brand and content solutions with technological advancements. 

Elvire Jaspers, WeAreBrain CEO commented “ Seeing Grover being brought to life has been wonderful, I think there are going to be some exciting things coming out of our newest creative think tank. While WeAreBrain’s main focus has always been technology first, we believe that getting a business’s brand right is essential for success. We’re happy we now have an avenue to help new and existing clients in this regard.”

About WeAreBrain

Founded in 2014, WeAreBrain is an award-winning technology partner to international organisations and innovative scale-ups. Their team consists of 70+ creators and entrepreneurs based in Amsterdam, Lausanne, Kyiv, Kramatorsk and Cape Town. Their collective experience and expertise lie in FMCG, Healthcare, Retail, FinTech and Media Entertainment.

Paula Ferrai

Paula leads our Marketing & Communications team. She’s a brand strategy expert and is perpetually excited about connecting the dots. She loves scuba-diving, yoga, and having fun with her son.

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