PrismEdTech venture acceleration programme

The challenge

PrismEdTech is a visionary tech innovator in the education sector facing the critical challenge of rapidly transforming innovative concepts into market-ready products with a clear path to scalability. This required not only sophisticated technical development but also a holistic strategy encompassing brand positioning, user acquisition, and operational excellence.

The goal was to build a venture that could quickly validate its market hypothesis, optimise its delivery pipeline, and lay the groundwork for long-term, self-sufficient growth. PrismEdTech needed a partner who could go beyond traditional service provision to truly co-build and scale their digital venture with an entrepreneurial mindset focused on shared objectives and active co-creation.

Our solution

WeAreBrain implemented a comprehensive venture studio model, deeply embedding our expertise across PrismEdTech’s core functions. Our approach focuses on shared objectives and active co-creation rather than traditional client-service relationships.

Engagement model: Integrated roles & collaborative governance

WeAreBrain assumes pivotal roles within PrismEdTech’s operational structure, ensuring seamless integration and strategic alignment:

• Marketing leadership: driving brand strategy, go-to-market (GTM) planning, growth experimentation, and meticulous funnel management.
• Product ownership: defining product vision, owning the roadmap, grooming the backlog, and establishing robust QA governance.
• Tech architecture & leadership: overseeing technology architecture, leading development teams, managing technical debt, and formulating security and scalability strategies.

Governance is structured for transparency and agility:

• Steering committee: monthly syncs involving PrismEdTech CEO, PrismEdTech Management, WeAreBrain leaders, and other venture stakeholders.
• Reporting: bi-weekly tactical updates and comprehensive quarterly strategic reviews.

Scope of services: end-to-end venture acceleration

Our services span strategic guidance, operational execution, and dedicated growth initiatives:

1. Strategic foundation

• Brand & market positioning: defining brand positioning, ideal customer profile (ICP), and core messaging.
• Product discovery: conducting in-depth user research and persona definition to inform product vision.
• Technical evolution: guiding technical architecture evolution and selecting optimal vendors and tooling.

2. Operational excellence

• Team structure design: designing efficient internal and external support team structures.
• Daily team management: Leading daily sprints, stand-ups, and reviews to maintain momentum.
• Development oversight: ensuring code quality, streamlining release management, and optimising sprint planning.
• OKR definition & tracking: establishing and tracking Objectives and Key Results (OKRs) across Marketing, Product, and Tech.
• Talent onboarding: providing critical onboarding support for key talent within PrismEdTech.

3. Growth acceleration

• Performance marketing: setting up and optimising performance marketing channels.
• Content strategy: developing a robust content strategy and overseeing its production.
• Web analytics & conversion: implementing web analytics and driving conversion optimisation effort.
  

The result

Thanks to our venture studio model, PrismEdTech has achieved significant improvements across all key business metrics and operational capabilities.

1. Accelerated product-market fit

Our structured approach and rapid iteration cycles significantly reduced time to market, allowing for quicker validation and adaptation of product concepts in the competitive education technology landscape.

2. Enhanced delivery capability

Streamlined processes and expert oversight led to consistent, high-quality product releases, improving overall development velocity and reducing technical debt accumulation.

3. Sustainable growth foundation

The integrated marketing and growth strategies created a strong foundation for scalable user acquisition and revenue generation, positioning PrismEdTech for long-term success in the education sector.

Our entrepreneurial partnership model includes gradual team augmentation with WeAreBrain members, followed by a clear ownership transfer process involving comprehensive knowledge documentation and technical onboarding, empowering PrismEdTech’s internal teams for long-term self-sufficiency.

Technology used

• Strategic product development frameworks
• Performance marketing platforms
• Web analytics and conversion optimisation tools
• Agile development methodologies