Maxeda DIY mobile apps – easier, faster, sexier

The challenge

WeAreBrain has worked with Maxeda since our inception and over the years we have produced a number of successful products and projects together. Maxeda desired to launch an all-new improved loyalty program. How could Maxeda help customers throughout their DIY journey? Personalisation was the key word. The benefits of the program had to be personal, relevant and helpful.

Our solution

We developed the Maxeda app to be the main portal to the Praxis Plus and Brico loyalty program, where customers will receive a host of loyalty benefits, including the use of digital cards, the latest promotions and personal discounts.

WeAreBrain took on the task of completely rebuilding the app from the ground up, affording us the opportunity to pack it with a new CMS, boosted by the latest software. We improved the UX and UI and redesigned the look and feel to give users a highly enjoyable experience.

The Praxis app is built for both Android (Kotlin) and iOS (Swift) platforms.

The result

• The Praxis app is available for both Android (Kotlin) and iOS (Swift).
• After its successful launch, the app has now been installed over 3.1 million times.
• The iOS app rates in the App Store with an astounding 4.6 stars.

“Maxeda is working hand in hand with WeAreBrain on our omnichannel web platform.
It provides consumers real-time access to 200.000 products with options to easily find, order and get items delivered to their door or collect them in any of our 334 group stores across the Benelux.”

Luuk Roestenberg, Former Manager Digital at Maxeda DIY Group