Maxeda DIY mobile apps – easier, faster, sexier

2019 - ongoing
Netherlands, Belgium
WebsitePraxis App

The challenge

WeAreBrain has worked with Maxeda since our inception and over the years we have produced a number of successful products and projects together. Maxeda desired to launch an all-new improved loyalty program. How could Maxeda help customers throughout their DIY journey? Personalisation was the key word. The benefits of the program had to be personal, relevant and helpful.

Our solution

We developed the Maxeda app to be the main portal to the Praxis Plus and Brico loyalty program, where customers will receive a host of loyalty benefits, including the use of digital cards, the latest promotions and personal discounts.

WeAreBrain took on the task of completely rebuilding the app from the ground up, affording us the opportunity to pack it with a new CMS, boosted by the latest software. We improved the UX and UI and redesigned the look and feel to give users a highly enjoyable experience.

The Praxis app is built for both Android (Kotlin) and iOS (Swift) platforms.

The result

  • After the successful launch in March, the app has been installed on more than 800.000 devices.
  • The iOS app rates in the App Store with an astounding 4.6 stars.

What the client had to say

Maxeda is working hand in hand with WeAreBrain on our omnichannel web platform. It provides consumers real-time access to 60.000+ products with options to easily find, order and get items delivered to their door or collect them in any of our 374 group stores across the Benelux. WeAreBrain brought expertise that consisted of a pro-active and hands-on approach on communication and collaboration with the Maxeda DIY organization. They kept scope, timeline and budget under control despite some blocking issues and other challenges. I recommend their services and would like you to consider WeAreBrain for any end to end design & development of an enterprise solutions.
Luuk Roestenberg, Former Manager Digital at Maxeda DIY Group

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