Alure is a 25-year-old DJ and music producer from Mexico City currently living in Amsterdam. Experimenting with different sounds using multiple instruments, Alure’s music falls into the EDM and house music genres.
While only producing for a short time, Alure has already released singles on influential record labels Soave, Deep Universe, and Magic Records. To date, his songs have amassed over 1,500,000 digital plays and a few have been featured on prominent Spotify Editorial playlists.
Our team developed a robust social media strategy across different platforms (Instagram, TikTok and Twitch) to raise the artist’s profile and introduce him to a wider audience across Europe. The objective of the strategy was to help the artist land record deals with major labels and secure large-scale gigs.
We worked on uniquely positioning Alure in a competitive environment through a strong visual identity and brand tone of voice across all communications and marketing materials. We developed a diverse content roadmap and assisted with a content strategy and messaging.
We helped the artist with engaging community management and devised alternative exposure techniques, including music blogs, Spotify management, and metaverse activations.
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