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Brand Personality & Messaging

We craft distinctive brand personalities and compelling messaging frameworks that make your brand more human, relatable, and memorable. Our expertise lies in developing authentic brand voices that resonate with your audience and drive meaningful connections.

Creating authentic brand voices that inspire action

In today’s crowded digital landscape, a strong brand personality isn’t just nice to have. It’s essential for standing out. We specialise in developing distinctive brand personalities that breathe life into your business, making your brand more approachable, trustworthy, and engaging for your target audience.

Our team of brand strategists and content experts work collaboratively to define your brand’s unique character traits, tone of voice, and messaging framework. Through comprehensive messaging architectures and guidelines, we ensure your brand communicates consistently and effectively across all touchpoints, creating emotional connections that transform casual customers into loyal brand advocates.

Work with us

How we get it done

Step

We conduct in-depth research to understand your audience’s preferences, behaviours, and emotional drivers.

Step

Through collaborative workshops, we identify and define your brand’s unique personality traits and voice characteristics.

Step

We develop comprehensive messaging frameworks and tone of voice guidelines that bring your brand personality to life.

Step

We create practical tools and templates to help your team consistently apply the brand voice across all communications.

Step

We provide training and ongoing support to ensure your team confidently embodies the brand personality in their daily work.

Why choose us

Deep audience understanding: We dig deep into consumer psychology to create personalities that truly resonate with your target audience.
Strategic alignment: Our brand personality frameworks align seamlessly with your overall brand strategy and business objectives.
Practical implementation: We deliver clear, actionable guidelines that make it easy for teams to maintain consistent brand voice.
Cross-channel expertise: We ensure your brand personality translates effectively across all digital and traditional channels.
Measurable impact: We help you track and measure how your brand personality influences customer perception and engagement.
Future-proof approach: We create flexible frameworks that can evolve with your brand while maintaining its core essence.

Request a Brainstorm

Specialising in all things Digital and IT, we tackle challenging questions that yield tangible value. By the end, you’ll receive actionable tips ready for immediate implementation. Take advantage of our complimentary, no-obligation complete audits.

Our team is here to help you

Social media audit

Problem definition workshop

ISO/SOC compliance readiness

Their speed and their attitude were impressive — the speed of their work is limited by your speed only!

Jurgen de Jonge, Founder iSHIPit BV

Their leadership and transparency stood out to us.

Elizabeth Grantham, CEO TheOptimal.me

Their organization and efficient structure stood out.

J. Benavi, Founder MyTinyStars

Branding & creative success stories

Bringing screen-free entertainment to kids with Tonies

Tonies needed help with their campaign ideation and launch for several new markets across Europe.

B2CContent ProductionDelivery & EnablementE-CommerceEdTechEnterpriseFMCGMedia & EntertainmentT&M

Expanding a French D2C children’s label internationally

My Tiny Stars, a webstore focused on fashion and accessories for children, needed to improve their visibility and talkability within...

B2CBrand PositioningDelivery & EnablementE-CommerceMarketplaceShopifySocial Media StrategyStart-UpUX I UI

Building the Netflix of e-learning in hospitality

We worked on the design, development and launch of a new Lobster Ink website and online marketing of the Lobster...

AzureB2BConsultingContent StrategyDelivery & EnablementEdTechExtended TeamHospitalityMedia & EntertainmentStart-UpUmbraco

Creating a new brand identity for a consultancy firm

Connect2Crowd approached WeAreBrain to help them define a brand positioning that was unique and different while also informing how the...

B2BBrand PositioningConsultingDelivery & EnablementStart-Up

Inspiring children’s imaginations with Sloddervos

Dromenjager needed a great website and launch campaign to introduce Sloddervos to a new target group.

B2CDelivery & EnablementMedia & EntertainmentNon-ProfitStart-UpWordPress

Explore our work

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Customer retention: how to drive business growth

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How AI is changing the video production game

The demand for video content is enjoying explosive growth driven by the overwhelming popularity of social media platforms (5.04 billion...

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The new era of influencer marketing

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How Gen Z is using social media

As of the start of 2024, there are 5.04 billion active social media users on the planet – that’s 62.3%...

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Virtual influencers: AI-powered marketing impact

Discover the transformative impact of AI-generated virtual influencers in modern marketing, blending innovation with ethical challenges and future possibilities. Key takeaways Evolution:...

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