As we close the final pages of 2025, we find ourselves reflecting on a year that marked both an ending and a beginning. 2025 marked our 10th anniversary, a moment to pause and recognise how far we’ve come whilst preparing for what lies ahead.
With one chapter closing, we’re starting a new book. 2026. A blank page. And we were excited to write this page together with you, our clients, partners, and the brilliant Brainiacs who make everything possible.
Let’s look back at some of the highlights that made 2025 a year to remember.
A fresh identity for a new era
After months of intensive work, we unveiled our new brand identity and website, a thoughtful reimagining of who we are and how we present ourselves to the world.
Our rebranding reflects our evolution whilst staying true to our core values: Boldness, Curiosity, Adaptability, Kindness, Ownership and Innovation. We’ve grown from a small team with big ideas into architects of the future, and our new identity embodies this journey. The fresh visual language better represents our innovative spirit and our commitment to creating meaningful digital experiences.
A year of client partnership and impact
Everything we do is powered by the trust of our clients. In 2025, we were proud to stand alongside our partners, from local innovators to large international enterprises, to support their continuous growth and digital transformation.
Whether it was crafting seamless customer experiences, driving meaningful CSR initiatives, or helping them reach ambitious objectives, our greatest highlight was seeing their success. Thank you for allowing us to be architects of your future and for collaborating with us to make a tangible, positive impact in the world.
Awards and recognitions
Recognition from our peers and the industry remains one of the greatest honours. This year, our work and dedication earned us spots on several prestigious lists, affirming our commitment to excellence across multiple disciplines.
Global AI Excellence Award 2026 shortlist
Being shortlisted for the Global AI Excellence Award 2026 was a fantastic way to round out the year. It’s incredibly rewarding to see our commitment to AI innovation recognised on a global stage. This nomination reflects years of dedicated work in pushing the boundaries of what’s possible with artificial intelligence, and it reinforces our position as leaders in AI-driven solutions.
TechReviewer: Top 100 software development companies in 2025
Making the Top 100 list globally is a testament to our engineering excellence and our ability to deliver robust, scalable solutions across diverse industries. Our developers continue to push boundaries and solve complex challenges with creativity and precision.
Website of the Year awards with Praxis app
The Praxis app once again proved its worth, winning Silver for Most Favourite App and securing Third Prize for Best App in the Retail and E-commerce category. This continued success speaks volumes about our long-standing partnership with Maxeda and our ability to create digital experiences that users genuinely love.
Emerce 100: Among the best in e-business
We are also incredibly proud to announce our continued inclusion in the prestigious Emerce 100 list. This annual ranking of the best companies in e-business and online marketing is based on evaluations from decision-makers across the industry, affirming our consistent excellence in areas like knowledge, reliability, and value for money.
Fonk 150: Best agencies in the Netherlands
Being named one of the best agencies in the Netherlands by Fonk is particularly meaningful. It validates our approach to combining strategic thinking with exceptional execution, and reinforces our position as a trusted partner for ambitious brands.
Influencer MarketingHub: Top social media providers in Amsterdam
We were thrilled to be recognised as one of Amsterdam’s leading social media providers. This acknowledgement reflects our team’s dedication to creating authentic, data-driven social strategies that genuinely connect brands with their audiences.
SuperB: Best EU startup companies
Our inclusion in SuperB’s list of best EU startup companies highlights our entrepreneurial spirit and our ability to think and operate like the innovative startups we serve, despite now being a decade-old company.
TechBehemoth: Top 5 digital strategy companies in Amsterdam
Ranking in the Top 5 for digital strategy in Amsterdam confirms what we’ve always believed: that great technology solutions start with great strategy. This recognition celebrates our holistic approach to digital transformation.
Digital Agency 100: Elvire’s remarkable rise
Great news from the 2026 Digital Agency 100: our CEO Elvire Jaspers moved up an impressive 28 places, from 44 to 16. This achievement reflects not just Elvire’s individual leadership excellence, but the collective effort of our entire team. Her continued recognition amongst the industry’s most influential leaders is something we can all be proud of.
Working Machines, Part 2: Beyond automation
One of our most exciting projects for the new year is already taking shape. Working Machines, Part 2: Beyond Automation will be released in 2026, and we couldn’t be more eager to share it with you.
This edition is different. More nuanced. More personal. More opinionated.
We’re delving deeper into the complex relationship between humans and intelligent systems, moving beyond surface-level discussions of automation to explore the philosophical, ethical, and practical implications of our increasingly AI-driven world.
A special thank you to Samantha Wolhuter for making this book happen. Her dedication and expertise are transforming our ideas into a coherent, thought-provoking narrative that we believe will spark important conversations in the industry.
Whilst the full book launches in 2026, we’re offering a free chapter for download now. This book represents our commitment to thought leadership and our desire to contribute meaningfully to the ongoing dialogue about technology’s role in shaping our future.
Looking ahead to 2026
As we step into 2026, we do so with gratitude for the journey behind us and excitement for the road ahead. Our 10th anniversary wasn’t just about celebrating the past. It was about recommitting to our mission of being architects of the future, of helping change-makers leave the world better than we found it.
The blank pages ahead are full of possibilities. We’re ready to write new stories of innovation, partnership, and meaningful impact. With a stronger brand, a proven track record, and an unstoppable commitment to excellence, we’re positioned to tackle even bigger challenges and create even more extraordinary solutions.
To our clients and partners: thank you for trusting us with your most ambitious projects. To our Brainiacs: your talent, dedication, and passion are the foundation of everything we achieve.
Here’s to the next chapter. Here is to 2026. Let’s make it remarkable.
