My Tiny Stars, a webstore which focuses on fashion and accessories for children between the ages of 0-3, needed to improve their visibility and talkability within the e-commerce space. They also needed support with the development of a new webshop that easily translated the content of the site into several languages.
We realised the job at hand required a two-pronged approach. On the one hand, we needed to revamp the brand, give it a fresh feel and develop a full online marketing strategy to ensure that the brand got the visibility it needed. On the other, we had to create a new webstore and migrate all the existing content including products, users and orders from the old site onto the new one.
With the first task we revised their brand altogether, which included a name change. Our marketing team also introduced and implemented new strategies for My Tiny Stars’ global social media channels with a core focus on Instagram, Facebook and TikTok. We worked with My Tiny Stars to develop a 6-month content roadmap that included special offers, activations and influencer marketing in order to generate a diverse and interesting appeal to the content they create and share.
In completing the second task, we utilised the Shopify platform. The result was a webstore with a brand new look and feel, which is now available in multiple languages. All data was successfully migrated across to the new site.
Since the digital marketing programme has been implemented, My Tiny Stars has seen a significant increase in search traffic to the website from their social media platforms and Instagram specifically. With more than 1000 new followers in 6 months through organic search.
My Tiny Stars’ turnover has almost doubled from 2019 to 2020 since the implementation of the new webstore, with average basket size increasing by 45% from the year before.
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