How to Guides
We offer practical, proven strategies for growing your business straight from our own experiences, including how-to-guides, market insights, and exclusive perks.
AI learning resources and courses in 2025
The demand for AI skills continues to grow—and luckily, the quality and accessibility of AI resources are growing too. Whether...
Build your own AI agent: No-code to pro-code approaches in 2025
The world of artificial intelligence keeps on moving fast, and AI agents are at the forefront of the most recent...
Building products that last: A guide to continuous improvement
Today, products need to do more than just survive launch day; they need to evolve continuously to stay competitive and...
8 steps to turn ideas into great products
Every groundbreaking product starts with a simple idea – that fleeting lightbulb moment. But transforming that idea into a tangible...
10 Mistakes to avoid in prototyping and validation
The world of product development operates at an ultra-high speed, and there’s always pressure to get a new idea to...
Flexbox and CSS Grids: The future of web layout
Creating visually appealing and functional designs that are responsive and easy to maintain is a skill, albeit mandatory in today’s...
API testing using Postman and GitHub workflow
Introduction Ensuring that code changes do not disrupt the current production flow is critical, especially for APIs where the API contract...
Innovation vs Compliance: How to ensure great, secure products
Data-driven companies face a dual challenge: staying innovative and competitive while ensuring compliance with a myriad of regulations and standards....
Selling a business? Here are the best exit strategies
For passionate entrepreneurs, building a successful business is often a lifelong dream. But what happens when you're ready to move...
Customer retention strategies: how to drive business growth
Customer retention strategies aren’t just about keeping your existing customers happy – they ensure the sustainable growth of your business. Customer...
How to get startup funding: Bootstrapping vs Venture capital
One of the most crucial early-stage decisions entrepreneurs face is how to fund their venture. Ideas remain only ideas if...
How to scale security and compliance for your business
The startup journey is exhilarating. You've got a groundbreaking idea, a passionate team, and traction – customers love what you...
How to validate your business idea: A step-by-step guide
The birth of a business idea is often an exhilarating moment. However, more than excitement is needed to guarantee success...
SOC 2 compliance: A startup’s guide to building customer trust
Data security standards and compliance have become critical priorities for modern businesses tasked with handling sensitive data. In particular, startups...
Considering a career in AI? Start here
If you think Artificial Intelligence (AI) is here to take over your job, think again. Even though there are many...
How to level-up your digital marketing in 2024
The digital marketing terrain is vibrant and fluctuating, where change spurs opportunity – and vice versa. In this dynamic space,...
Level up your e-commerce playbook in 2024
Global e-commerce sales reached $6.3 trillion in 2023 and are forecast to grow 56% annually to reach an estimated $8.1...
Choosing the best debugging tools for software developers
Both junior and seasoned developers understand that debugging is one of the most time-consuming yet critical steps in the development...
How UX/UI informs software development (and vice versa)
User experience (UX) and user interface (UI) design are key roles in the success of software products like websites and...
10 effective debugging techniques for developers
Unlock higher coding efficiency with our top 10 debugging strategies, essential for every developer's toolkit. Key Takeaways Debugging represents a significant and...
7 strategies to work with, cope and understand AI
A little over a year ago, Midjourney burst onto the scene with its eponymous open-source text-to-image generator and caught the...
How to implement Continuous Integration and Continuous Deployment (CI/CD)
The applications that drive our digital society require complex code development that uses many different tools and platforms. The result...
Ethical AI implementation in Digital Transformation strategies
Global industries and governments increasingly rely on the automated decision-making abilities of algorithms which keep our digitally-powered world running. Artificial...
Top tips for writing great social media copy
In the age of social, the ability to craft great captions that get people to notice your content is crucial....
How to create a kickass email marketing campaign in 6 steps
It’s easy to be seduced by the glitz and glamour of new-age marketing revolving around social media and video campaigns....
8 ways to make the most out of your blog content
There's a content marketing evolution happening right now that is designed to harness your attention. Consistently publishing original and quality...
Google Analytics 4 (GA4): the time to migrate is now
Analytics is one of the key elements of a consistently performing modern business. Google Analytics (GA) has assisted organisations for...
5 cybersecurity must-haves for small businesses
Small businesses face many challenges on a daily basis but few are quite as potentially damaging as cyberattacks. Smaller companies...
How to make your web experiences more accessible
Not everyone who uses the internet interacts with it in the same way. Some listen more than they read while...
How to consolidate your e-commerce tech stack
For businesses wanting to make a significant impact in the market, it is crucial to leverage the plethora of available...
How to future-proof your B2B e-commerce operations
Our adoption of automation in the workplace model reached a crescendo last year. The pandemic created the perfect case study...
Tips for running remote workshops
Most workshops and research sessions are best conducted face-to-face because after all, nothing beats being in a room working closely...
How businesses can reduce their digital carbon footprint
Did you know that a single internet search consumes roughly 0.3 Wh of energy and contributes to the release of...
Explaining the value of marketing to your C-suite
Generally, marketing departments the world over have always been expected to justify their worth more than any other department. Despite...
How to start your e-commerce business from scratch
Are you looking to start your very own e-commerce business from scratch? Well, the algorithm Gods have been good to...
How SMEs can drive employee development
No matter the size of your organisation, it is important to recognise that your people are your most valuable asset....
Google’s Core Web Vitals Update: How to optimise your site
Last month Google introduced a new update to its ranking criteria. This new update to the algorithm looks at your...
Planning for success: e-commerce and project management
Dive into the essential role of project management in e-commerce success, addressing the challenges and strategies for effective online retail...
How to optimise your e-commerce website
Successfully launching your e-commerce website is a big step (bigger than knowing how to spell e-commerce correctly). However, it certainly...
How to measure customer experience (CX): Part II
As we established in Part I, although we cannot measure customer experience (CX) directly by its very nature, we are...
Working Machines: A book by WeAreBrain
You can find Working Machines: An Executive's Guide to AI and Intelligent Automation on Amazon and Apple for purchase. Artificial Intelligence...
Measuring the true value of your marketing initiatives
In today’s digital marketing world, almost every action, initiative, and process is quantifiable. Marketers are spoilt for choice when it...
Developing and executing an e-commerce marketing strategy: Part II
If you are thinking about starting your own e-commerce business, we think you would find our guide very useful: How to start...
Developing and executing an e-commerce marketing strategy: Part I
If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...
How digital transformation can help create a more sustainable world
Digital transformation and sustainability have quickly become the latest buzzwords to emerge in the global business landscape, and for good...
Starting a startup: a WeAreBrain first-hand guide
Look, nobody can write a play-by-play guide for starting a business with any remote sense of certainty because the cornerstone...
5 tips for growing your social media engagement
It’s no secret that a strong social media engagement strategy not only has the power to dramatically raise awareness of...
Designing for Augmented Reality (AR): User-centred UX
In the last several years, Augmented Reality (AR) has really started to gain purchase in the technology realm. AR is...
How to choose the right e-commerce platform for your business
If you are thinking about starting your own e-commerce business, we think you would find our guide very useful: How to start...
E-commerce development: In-house vs Outsourced
If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...
Headless architecture: How to remain relevant in a technology-driven e-commerce landscape
If you are thinking about starting your own e-commerce business, you will find this guide very useful: How to start your e-commerce...
Crisis leadership 101: What it takes to lead during turbulent times
The role of business leadership has undergone a rigorous shakeup in recent months thanks to the global COVID-19 pandemic. As...
How to transition from graphic design to UX design
If you are a graphic designer looking to pursue a career pivot into user experience (UX) design then you have...
How to get your team ready for RPA
Ready to build your own AI business strategy? Purchase WeAreBrain’s new book, Working Machines - An Executive’s Guide to AI...
How to build an app: A complete guide of tips and tricks
Wondering how to build an app? Well, you're not alone. There has never been a better time to get into...
Mobile marketing: A quick guide on how to successfully market your mobile app
So, you’ve just completed the rigorous yet rewarding process of designing and developing your very own mobile app - what’s...
Mobile app design: Basics you need to know when creating your mobile app
As of 2020, the world has over 3.5 billion smartphone users - and that number is set to climb by...
Wireframing 101: The Whats, the Types, and the Tools
Unlock the essentials of wireframing in UX/UI design, exploring types, tools, and their pivotal role in digital product development. Key takeaways Wireframes...
Designer-Developer handoff: The art of collaboration
When we refer to a ‘design handoff’ we are speaking about the process where designers submit their design prototype to...
Brand personality and voice: when brands become people
Unveil the essence of your brand by crafting a unique personality and voice, transforming how audiences connect and engage with...
Setting a mission & vision: tech start-ups and scale-ups
“Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you...
Project management essentials
Project management has evolved greatly in recent years as today’s projects are more complex and teams are far bigger than...
Localisation and user experience 101: How to make your brand a success when going global
Taking your business global for the first time? There are a number of factors you need to be on top...
The 5 Scrum values: What are they and why do we need them?
Unveiling the essence of Scrum, this article dives into its five pivotal values—commitment, courage, focus, openness, respect—and their critical role...
UX research: What is it and how is it done?
The best way for UX and UI designers to have any chance of creating memorable user experiences is through thorough...
Should you make the switch to Drupal 9?
With the expected release of Drupal 9 arriving mid-2020, your friendly tech nerds at WeAreBrain take a look at the...
There is a difference between user testing and usability testing — and you should know it
For many, user testing and usability testing is just a case of semantics but truthfully it’s not. Both of these...
Chatbots in education: how AI is transforming learning
Looking for a conclusive guide to artificial intelligence, automation and their applications? WeAreBrain’s new book, Working Machines – An Executive’s Guide...
Demystifying AI Part 7: How to measure the maturity of your AI solution
As you embark on your own AI journey it’s important to understand the capability and capacity of your proposed AI...
How to design a chatbot from scratch — a comprehensive guide
A UX designer friend recently asked me for some advice on how to go about designing a full-scale chatbot process...
Demystifying AI Part 6: Machine Learning vs Deep Learning — what’s the difference?
In our ongoing effort to demystify AI for business owners and executives, our team at WeAreBrain has just released a...
How to quickly configure Drupal as a decoupled (headless) API-first system
Drupal is both a coupled CMS for editors who need control over the presentation as well as a headless CMS...
How to successfully invest in R&D and innovative ventures as an agency
Should agencies’ businesses have a side hustle? At WeAreBrain we invest a lot of time into Research and Development developing our...
Demystifying AI part 5: using a Machine Learning Canvas
Continuing from our previous article on creating your own AI canvas where we elaborated on the need to create such...
Demystifying AI Part 4: What is an AI Canvas and how do you use it?
The AI Canvas is just one of the handy tools that executives can use to map out their own AI...
Demystifying AI Part 3: Getting started with an AI strategy and roadmap
As creators of various Artificial Intelligence (AI) products, WeAreBrain is on the cutting edge of AI development. We are well...
Demystifying AI Part 2: Industries that benefit from artificial intelligence
Today, businesses across the globe are leveraging artificial intelligence to optimise their processes to reap higher revenues. Currently, AI benefits...
Demystifying AI Part 1: What does an AI Engineer do?
WeAreBrain is very into AI (just in case you hadn’t noticed already) and it’s because of this that we devoted...
In Review: A Chief Data Officer’s Guide to AI Strategy
In 2017, leading global research and advisory firm, Gartner, Inc. published a groundbreaking paper (A Chief Data Officer’s Guide to AI Strategy)...
Creating your custom font kit (icon font)
Icons are everywhere. No matter how large or small your project is — there is always a need for icons....
React client-side authentication with Facebook, LinkedIn and Google
By Dmitry Shishko, full-stack developer at WeAreBrain. In this article, I will be showing you how we used React to enable...
Nearshore symbiosis: How to tell if your nearshore team is the right fit for you
The road to any successful project is paved with a motivated and engaged network of individuals working in unison to...
Key factors for setting up and running successful extended teams
Before we get into it let me explain what extended teams are in the context of nearshore software development for those that...
Prioritization methods for Product Management (Part 2)
By Sergey Prihodko, CTO at clevergig. In part 2 of our Prioritization methods for Product Management series, I’m going to take a...
Prioritization methods for Product Management (Part 1)
By Sergey Prihodko, CTO at clevergig. Choosing what to do and when to do it during the product development process should...
Using bots to better your recruitment practices
As the newest addition to the workforce RPA AI is still settling into its role, but does it also have...
Chatbot best practices — Learnings and insights from companies like ABN AMRO, Booking.com and Heineken
WeAreBrain attended the Chatbot Conference in Utrecht, both to learn more about what’s happening globally in AI technology development as well...
How to identify the right processes to automate
By now I’m sure you’ll have noticed that we are real advocates for RPA and the questions our clients ask...
How to develop a solid Enterprise Automation Roadmap
By 2020, automation and artificial intelligence will reduce employee requirements in business shared-service centres by 65%. By 2019, process automation...
Moving from Webpack 3 to Webpack 4 – now with some exciting updates
By Dmitry Shishko, PHP developer at WeAreBrain. Dive into the journey and insights from upgrading from Webpack 3 to Webpack 4,...
Make a Bluetooth-driven electronic device with Arduino at its heart — Part 2
By Sergey Gernyak, Back-end Engineer at WeAreBrain. In part one of this two-part article series, we discovered how to make Arduino...
Make a Bluetooth-driven electronic device with Arduino at its heart — Part 1
By Sergey Gernyak, Back-end Engineer at WeAreBrain. I really like electronics. I like doing fun experiments, and they’re pretty interesting to...
MVP for Android Part 3 — Moxy Strategies
Welcome to my 3rd article about MVP on Android. As promised today we’ll be looking into Moxy a little more...
MVP for Android Part 2 — Featuring Moxy
Welcome back for the second article in our Android development using MVP pattern series. Last time we spoke about a...
MVP for Android — Part 1
I’ve been looking for a way to create cleaner Android application code for ages, studying reams and reams of articles...
Building a brand that people remember: colour and content
Good branding is more than just a great logo and a clever tagline. Good branding is all about how you...
What to do to be more creative and generate great ideas
All of us have been faced with a crisis of developing ideas at least once in our lives. This happens...
Use Jest for React App Testing
By Dmitry Shishko, Full Stack Developer. In this article, I would like to share my experience with testing the React application....
Creating a personality for your chatbot using clever copy
If you’ve spent any time on branding, which if you’re a business owner you should have, you may be familiar...
Add a new editor to CMS Cockpit
By Sergey Gernyak, Back-end Engineer at WeAreBrain. The CMS Cockpit forms a separate part of the Hybris Platform which allows you...
How we made our product building process great again
By Sergey Prihodko, CTO at clevergig. There are a huge number of books and a myriad of articles on how to properly...
Project configuration in Hybris
There are a lot of instances when a number or string should be able to be adjusted in environments outside...
How to use Maven dependencies inside the Hybris extension
So we’ve been stuck on this for some time due to the lack of official documentation regarding this topic. But...
SEO Checklist for QA
By Vasfie Dervishova, QA Engineer. Explore the essentials of SEO testing in QA, highlighting common challenges and the importance of early...
How to run a Rails application on jRuby or how a Rails application is run inside WAR
By Sergey Gernyak, Back-end Engineer. Some time ago, we started to move one of our Rails projects from MRI to a...
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