That’s 2023.

December 29, 2023
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Team & Company News
Mario Grunitz
That’s 2023.

2023 has certainly been another incredible year of growth and achievement. As we wrap things up, we want to look at what has made 2023 a standout year for us feisty and determined Brainiacs.

But first, we want to extend a heartfelt thank you to every one of our partners, clients, and amazing Brainiacs for your continued collaboration and trust. None of this would have been possible without your support.

Without further adieu, here’s what we got up to in 2023.

2023 standouts

We have a lot to be proud of and grateful for this year, which we’ll get into. But first, here are a few highlights:

Driving digital unity

Our champion CEO and co-founder Elvire Jaspers has excelled in her first year as a board member of Dutch Digital Agencies. Her PR and Thought Leadership contributions have enhanced the organisation’s visibility as it continues cultivating a collaborative ecosystem of leading digital game-changers across the Netherlands.

Up to the GenAI challenge

Our incredible Brainiacs in Amsterdam and Kyiv took part in the Maxeda GenAI Hackathon 2023. They dazzled us with their skills during an intense 24-hour coding challenge and developed innovative GenAI solutions.

Acquisition success

Our passion project, clevergig, was acquired by Visma, Europe’s leading supplier of business-critical software. We were strongly involved in the building of clevergig, so we are incredibly proud of its significant milestone.

They grow up so fast, a long-standing project close to our hearts, took its bold first steps into the market as an independent entity. We’ve helped develop and guide the company for many years and wish them the best in their new adventure.

A year of exciting projects

2023 would have been very boring if it wasn’t for the opportunity to work on some amazing and challenging projects.

Large-scale cloud migration

Our dedicated CommerceCore team pulled off a gigantic migration project for our long-lasting client, Maxeda DIY Group. We successfully performed a full-scale SAP upgrade and dataset cloud migration which took 6 months to complete.

Seamless CMS consolidation

We redesigned Urban Gym Group’s various brand websites with a bespoke solution architecture to consolidate the content management systems of their 5 separate entities into a single platform. Look out for more exciting projects in 2024.

Sustainable development goals

We’re proud to continue our commitment to ensure the projects we work on align with the UN’s sustainable development goals. In 2023, we fulfilled 15 out of 17 goals and in 2024 we’re aiming for a clean sweep.

For example, our Maxeda AR feature touches SDG goal number 12 by reducing unnecessary usage and waste of wood for floors. Additionally, the app’s new AI feature helps cut down energy consumption.

New partners and clients

This year, we proudly partnered with the award-winning Dutch creative agency Black Magic Marker. We have exciting projects in the pipeline for 2024 and can’t wait to unleash a new era of creative campaigns – watch this space!

We also teamed up with new clients and are excited to drive growth for these amazing new businesses:

Nominations and recognitions

While we don’t try to leave the world better than we found it for accolades or clout, it’s always greatly appreciated to be recognised for our efforts. We are grateful to be acknowledged by such prestigious organisations.

  • FD: Awarded an FD Gazelle and voted as one of the fastest-growing companies in the Netherlands
  • Emerce100: Awarded among Best E-business Companies in 2023 (Category: Digital Agency, Full-service)
  • Sprout DX300: Awarded Leading Digital Transformation Enablers (Category: Full-service)
  • Drupal Splash Awards: Nominated for our work for TIP Group (Category: Corporate Platforms)
  • RemoteTech Breakthrough Awards: Winner of Employee Training Solution of the Year 2023
  • EB Stars Awards: Awarded the Employer Branding Stars Award for a second year in a row

Thought leadership

This year, we dove head-first into positioning ourselves as thought leaders in the technology space.

New website

After months of hard work, we launched our brand new company website this year. We wanted our new piece of digital real estate to reflect our growth and expansion so we added new features to a fresh and sleek design.

Spreading ideas

We published 60+ new articles on our blog, covering the latest ideas and trends shaping our digital world. Thank you to all our loyal readers, you rock!


Our co-founder Mario Grunitz shared our philosophy of leveraging technology for the good of all in an exclusive interview with Dutch Digital Agencies about digital game-changers.

Elvire in the spotlight

Our pioneering CEO Elvire Jaspers has had quite the year in the spotlight, sharing her unique insight and vast experience in leadership, entrepreneurship, inclusivity, and more.

  • She was quoted in an international EY article titled Future-fit leadership: A beacon for female entrepreneurs which explores how female entrepreneurs can succeed in the modern business landscape.
  • She was invited onto Teamleader’s Agency Life podcast to share insights into how WeAreBrain maintain its unique team culture while embracing remote working.
  • Invited to a panel discussion of women leaders for BeeQueen LeadersInspiration Through Inclusivity series where she spoke about creating a lasting legacy to inspire women entrepreneurs.
  • Invited to speak at the EY Entrepreneurial Winning Women EMEIA conference in Cape Town to speak about remote teams, upskilling talent, and fostering business culture.
  • She was invited to co-host the Zakendoen on BNR Nieuwsradio and discussed the digitisation initiatives in the culture sector of the Netherlands.

WeAreBrain Foundation

WeAreBrain foundation website

Thanks to the ongoing support of so many partners, we are able to help take care of those affected by the war in Ukraine. A special thank you to Daiwa House Modular Europe and our friends at Bregal Helps Initiative for helping to make a significant difference to those who need it most.

We continue to keep our candle burning for all of our friends, families, and loved ones who are still being impacted by the war.

We’re ready for you, 2024

With 2023 almost as wrapped as our Christmas gifts, we’re already looking ahead at what is waiting for us in 2024.

It’s going to be a big year for us for many reasons, mainly because in January 2025 we will turn 10! Over the next 12 months, we will count down our double-digit birthday by celebrating our team, partners, clients, and our collective happiness.

We pray for peace in Ukraine and the entire world and wish that 2024 will be a year of peace and prosperity for all.

We look forward to your continued support and we’ll remain focused on making the world a better place. Let’s make 2024 a year to remember.

Mario Grunitz

Mario is a Strategy Lead and Co-founder of WeAreBrain, bringing over 20 years of rich and diverse experience in the technology sector. His passion for creating meaningful change through technology has positioned him as a thought leader and trusted advisor in the tech community, pushing the boundaries of digital innovation and shaping the future of AI.

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