Older. Bolder. Better after 50. Meet TheOptimal.Me
The challenge
Our client and partner, FireFinch, realised the need for a wellness platform specifically catered to people aged 50 and above. With so many fitness and wellness apps out there targeted to young adults, older generations struggle to find wellness solutions which cater to their specific needs.
Our solution
FireFinch collaborated closely with WeAreBrain since 2018 to provide innovative tech solutions focused on functional fitness and wellness for the body, mind and spirit. Using Drupal, iOS and Android technology, TheOptimal.me gives users expert advice, the latest information and guidance on how to make the best of the best years of your life.
TheOptimal.me is an easy-to-use, intuitive platform (web and app) which uses videos, articles and how-to’s to share valuable information regarding health and wellness. The team created a series of fitness workouts, stretch and technique instructional videos and carefully curated nutrition plans to help matures lead a holistic lifestyle.
The result
- Reduced content upload and publishing time by more than 40%
- Launched with more than 400 unique courses and content items
- Reduced streaming cost by more than 90%
What the client had to say
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