WeAreBrain helps Connect2Crowd find their new brand identity

January 27, 2021
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Entrepreneurship Insights
Paula Ferrai
WeAreBrain helps Connect2Crowd find their new brand identity

Connect2Crowd’s founders  Marco van Veen and Marcel van Rijn approached WeAreBrain in early 2020 to begin work on building the brand’s positioning and to revamp their look with the intention of developing a consistent brand for the business that put the full focus on the company’s true reason for being…helping clients with their digital transformation strategy and their digital security and privacy needs. 

What’s new

WeAreBrain’s marketing team delved into the company and conducted interviews with its senior team members. A thorough analysis and workshops with the management team led to a brand positioning for Connect2Crowd that represents the company’s outlook. 

The final product included the brand’s vision and mission statements, values, personality and clear target audiences. WeAreBrain also gave the Connect2Crowd’s logo a refresh and a full set of visual guidelines were developed. 

Once the brand work was complete the WeAreBrain team began developing content and design for a new website that focused on highlighting the work Connect2Crowd does for other businesses in the digital transformation space. 

Launch Date

The new Connect2Crowd brand and website went live in January 2021.

Who are Connect2Crowd? 

Connect2Crowd is a boutique consultancy that helps corporations embrace digital transformation, so they stay ahead of the game. We provide a fresh perspective on complex digital challenges and deliver superior and progressive solutions that bring lasting and sustainable change. Where change is the only constant, Connect2Crowd offers hands-on and practical assistance that brings efficiency, success and peace of mind to our clients and partners.

Paula Ferrai

Paula leads our Marketing & Communications team. She’s a brand strategy expert and is perpetually excited about connecting the dots. She loves scuba-diving, yoga, and having fun with her son.

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