Who is this workbook for?
This workbook was created for managers and decision-makers who hear about AI every day but are still trying to understand what it actually changes for their organisation. No theory, no tech promises. Just a grounded, structured, and honest approach.
It’s useful if you’re asking questions like:
- Where do I even start with AI?
- How do I know if AI is genuinely useful for us?
- What are the real challenges for our organisation?
What you’ll find in the guide
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Understand
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📖
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The essentials of AI in a few pages: what it actually does, what it doesn’t, and the myths worth forgetting. |
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Decide
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🧑⚖️
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How to frame the right problem, assess your data, and determine whether AI is truly necessary in your context. |
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Structure
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🗂️
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Practical tools you can use straight away: ready-to-use prompts, the AI Canvas, and the AI-SOS™ framework to align AI, digital transformation, and sustainability. |
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Act
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🎬
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Quick exercises to do alone or with your team, so you leave with clear next steps. |
Download the workbook 🇬🇧
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Who are we?
WeAreBrain is an international agency headquartered in Amsterdam. For over 10 years, we’ve been helping leaders and teams tackle their transformation challenges by combining technology, design, marketing, and artificial intelligence.