Transforming Truck Tyre Assist breakdown operations with Odoo ERP

The challenge

Truck Tyre Assist (TTA) is a 24/7 tyre breakdown service located in the Netherlands supporting trucks over 3.5 tonnes across 20 European countries. They offer Mobile and Stop & Go services, partnering with tyre workshops and coordinating mobile mechanics to get trucks back on the road quickly. TTA operates in multiple languages and has built its reputation on speed, reliability, and fair access to jobs for suppliers.

TTA’s operations were highly manual, involving calls, emails, and disparate systems to manage breakdown requests, match suppliers, and process job reports. This approach slowed down response times, created bottlenecks in invoice handling, and left little room for scaling operations across their expanding European network.

The client wanted to automate workflows, reduce manual work, and improve supplier and customer experience without losing the personal, human touch that distinguishes their service in the competitive breakdown assistance market.

Alongside the operational transformation, TTA also needed support on the marketing front. As the business grew, they required professional promotional and informational materials to present to clients, as well as hands-on help preparing for their most important industry event of the year.

Our solution

WeAreBrain collaborated closely with DooIT, our implementation partner specialising in Odoo solutions, to build a tailored system based on Odoo with several custom modules integrated into TTA’s workflow. DooIT handled all Odoo implementation whilst we continue working together to optimise the system.

1. Case and RFQ automation

We developed automated supplier notifications, acceptance handling, and case status updates that now run digitally within Odoo, eliminating the manual coordination that previously created delays and communication gaps.

2. Custom document recognition

We built a specialised app that processes incoming PDFs from suppliers using OCR and LLMs to extract and map data directly to the right requests and invoices, dramatically reducing manual data entry and processing errors.

3. End-to-end process optimisation

The system centralises and automates every step from reporting a breakdown to dispatching suppliers, job completion confirmation, invoicing, and payments, creating a seamless workflow across multiple countries and languages.

4. Marketing and communications support

Beyond the technical build, our marketing team supported TTA in two phases. First, we created a suite of multi-lingual promotional and informational materials, including a sales presentation, customer onboarding documents, and customer proposal files.

In the second phase, we helped TTA prepare for the main truck industry event, producing flyers, newsletters, and merchandise, and strengthening their social media presence in the lead-up to the event.

What makes this solution innovative:

The platform combines ERP functionality through Odoo with custom modules and specialised AI-driven document processing. It ensures transparent and fair job allocation to suppliers, reducing bias and manual intervention whilst maintaining the flexibility for human oversight when needed. The system handles multi-language, multi-country workflows automatically whilst preserving scalability that allows growth without proportional increases in staff.

Outcome

Thanks to our collaboration with DooIT and the comprehensive Odoo-based solution, TTA has transformed their operations from manual processes to an automated, scalable platform that maintains service quality whilst improving efficiency.

1. Successful system launch

The new system went live in September 2025, demonstrating effective collaboration between WeAreBrain’s custom development expertise and DooIT’s Odoo implementation capabilities.

2. Operational improvements

Early results show faster case handling, reduced manual workload, and smoother supplier communication across TTA’s 20-country operation network.

3. Foundation for growth

The automated system now provides TTA with the scalability needed to expand their European operations without requiring proportional increases in administrative staff, whilst maintaining their reputation for speed and reliability.

The solution successfully balances automation with the human touch that defines TTA’s service approach, creating operational efficiency whilst preserving the personalised experience their customers and suppliers expect.

4. A standout event presence

The truck event was a clear success for TTA. Supported by the materials and merchandise we prepared, they attracted high attention and came away with a strong pipeline of new contacts.

The solution successfully balances automation with the human touch that defines TTA’s service approach, creating operational efficiency whilst preserving the personalised experience their customers and suppliers expect.

Technology used

• Odoo 18 as backbone ERP and workflow platform
• Custom Odoo modules for supplier matching using GEO APIs and RFQ handling
• OCR and LLM-powered document recognition application
• Custom API integrations with Belfabriek for automated supplier communication