The power of storytelling in B2B marketing: why your brand’s story matters more than ever
In the data-driven world of B2B marketing, we often get caught up in metrics, lead generation, and conversion rates. While...
Marketing Trends
Beyond lead gen: Building a lasting B2B brand
In B2B marketing, lead generation has long been the darling of marketing strategies, promising quick wins, immediate ROI, and the...
Marketing Trends
Why pop-up stores work (and why they’re here to stay)
In times when digital experiences dominate the retail landscape, the concept of the pop-up store might seem counterintuitive. However, these...
Marketing Trends
Marketing gold: Brands that impressed at Paris Olympic Games 2024
The Olympic Games have long been a stage not just for athletic prowess but also for the world’s biggest brands...
Marketing Trends
Customer retention strategies: how to drive business growth
Customer retention strategies aren’t just about keeping your existing customers happy – they ensure the sustainable growth of your business.
Customer...
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How AI is changing the video production game
The demand for video content is enjoying explosive growth driven by the overwhelming popularity of social media platforms (5.04 billion...
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The new era of influencer marketing
Love it or hate it, influencer marketing is a pervasive trend in today’s digital society driven by social media. You...
Marketing Trends
How Gen Z is using social media
As of the start of 2024, there are 5.04 billion active social media users on the planet – that’s 62.3%...
Marketing Trends
Virtual influencers: The power of AI-generated influencer marketing
Discover the transformative impact of AI-generated virtual influencers in modern marketing, blending innovation with ethical challenges and future possibilities.
Key takeaways
Evolution:...
Marketing Trends
Fighting content fatigue with user-generated content (UGC)
A defining pillar of our digital world is content. Thanks to the evolution of content marketing, people encounter content across...
Marketing Trends
