Social commerce: 10 statistics that show its explosive growth
Remember when shopping meant visiting a physical store or, at most, browsing an e-commerce website? Those days are rapidly fading...
E-Commerce InsightsMarketing Trends
Storytelling in B2B: why your brand’s story matters
In the data-driven world of B2B marketing, we often get caught up in metrics, lead generation, and conversion rates. While...
Marketing Trends
Beyond lead gen: Building a lasting B2B brand
In B2B marketing, lead generation has long been the darling of marketing strategies, promising quick wins, immediate ROI, and the...
Marketing Trends
Why pop-up stores work. And stay relevant
In times when digital experiences dominate the retail landscape, the concept of the pop-up store might seem counterintuitive. However, these...
Marketing Trends
Brands that impressed at Paris Olympic Games 2024
The Olympic Games have long been a stage not just for athletic prowess but also for the world’s biggest brands...
Marketing Trends
Customer retention: how to drive business growth
Customer retention strategies aren’t just about keeping your existing customers happy – they ensure the sustainable growth of your business.
Customer...
Marketing Trends
How AI is changing the video production game
The demand for video content is enjoying explosive growth driven by the overwhelming popularity of social media platforms (5.04 billion...
AI & ML InsightsMarketing Trends
The new era of influencer marketing
Love it or hate it, influencer marketing is a pervasive trend in today’s digital society driven by social media. You...
Marketing Trends
How Gen Z is using social media
As of the start of 2024, there are 5.04 billion active social media users on the planet – that’s 62.3%...
Marketing Trends
Virtual influencers: AI-powered marketing impact
Discover the transformative impact of AI-generated virtual influencers in modern marketing, blending innovation with ethical challenges and future possibilities.
Key takeaways
Evolution:...
AI & ML InsightsMarketing Trends
