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Design

Welcome to our insights on product design and development. Here, we focus on creating user-friendly, engaging experiences prioritising the customer journey. Discover the art and science behind creating products that truly matter.

Design
How the graphic design space will shape up in 2024
January 2, 2024

How the graphic design space will shape up in 2024

Defined by fresh takes and infused with all that has come before, graphic design is an evolving toolkit used by...

Design
User experience essentials for 2024
December 18, 2023

User experience essentials for 2024

In 2024, UI/UX design will be defined by a combination of user-centred design principles, digital innovation, and emerging technologies. To...

Design
How UX/UI informs software development (and vice versa)
October 16, 2023

How UX/UI informs software development (and vice versa)

User experience (UX) and user interface (UI) design are key roles in the success of software products like websites and...

DesignTech
Best design resources for every creative type
October 2, 2023

Best design resources for every creative type

If you’re in the creative or design world, you already know that having the right tools and resources at your...

Design
Finding the best web designer for your business
August 3, 2023

Finding the best web designer for your business

So, you’ve got a business plan locked in and now you’re ready to establish your digital presence through a kickass...

Design
10 Figma plugins for UX designers
July 6, 2023

10 Figma plugins for UX designers

Figma is a powerful and versatile web-based design application that prominently features in every designer’s toolkit. It is used to...

Design
5 current web design trends you can look into
June 19, 2023

5 current web design trends you can look into

Making your website stand out today takes a little more than choosing the right colour palette and font pairs. In...

Design
10 great design resources you may not know about
October 10, 2022

10 great design resources you may not know about

If you know anything about creatives it’s probably this: when they aren’t busy creating magic, they’re scouring the internet and...

Design
Creative algorithms: AI’s influence on design
August 8, 2022

Creative algorithms: AI’s influence on design

AI’s involvement in the creative space isn't anything new — we’ve seen the rise of AI-powered faux influencers, musicians, artists,...

AI & Data ScienceDesign
How to make your web experiences more accessible
February 7, 2022

How to make your web experiences more accessible

Not everyone who uses the internet interacts with it in the same way. Some listen more than they read while...

Design
UX and UI design trends for 2022
January 5, 2022

UX and UI design trends for 2022

With more people around the world being glued to their screens this year, the exciting world of UX and UI...

Design
5 books for UX & UI designers – WeAreBrain book club
November 16, 2021

5 books for UX & UI designers – WeAreBrain book club

We’re back with the latest instalment of our WeAreBrain book club, where we ask a member of our team to...

Design
Developing for AR: a quick crash course
November 8, 2021

Developing for AR: a quick crash course

What was originally seen to be an inaccessible technology to the everyday person is quickly becoming a reality thanks to...

DesignTech
Cross-cultural design: challenges and considerations
September 20, 2021

Cross-cultural design: challenges and considerations

When working on a project that is expected to reach a global audience and/or involves collaboration with international teams from...

Design
Reading by design – exceptional books for designers
July 26, 2021

Reading by design – exceptional books for designers

It’s time once again for the WeAreBrain book club, and this month we’ll be featuring super cool reads about design...

Design
Top website builders for agencies
June 2, 2021

Top website builders for agencies

Explore the top website builders for agencies, highlighting their strengths in hosting, CMS, design, plugins, ease of use, and costs,...

DesignMarketing
How to measure customer experience (CX): Part II
May 19, 2021

How to measure customer experience (CX): Part II

As we established in Part I, although we cannot measure customer experience (CX) directly by its very nature, we are...

Design
How to measure Customer Experience (CX): Part I
May 10, 2021

How to measure Customer Experience (CX): Part I

How do you measure an experience? Before we whip out our measuring devices and table charts, we have to dip...

Design
Create a product people love to use
February 24, 2021

Create a product people love to use

Remember those days when good UX was enough to make you stand out amongst all your competitors?  I remember when...

Design
What’s your problem? An article about the problem-solving capabilities of design
February 10, 2021

What’s your problem? An article about the problem-solving capabilities of design

"Given one hour to save the world, I would spend 55 minutes defining the problem and 5 minutes finding the...

Design
Optimising your site for voice search: It’s time to listen up
February 4, 2021

Optimising your site for voice search: It’s time to listen up

With the dramatic rise in the use of digital assistants, optimising your content and website for voice search is crucial...

Design
Designing for Augmented Reality (AR): User-centred UX
October 12, 2020

Designing for Augmented Reality (AR): User-centred UX

In the last several years, Augmented Reality (AR) has really started to gain purchase in the technology realm. AR is...

Design
What is DesignOps and how can it benefit your design team’s output?
September 28, 2020

What is DesignOps and how can it benefit your design team’s output?

What is DesignOps? Design Operations, commonly referred to as DesignOps, is the process of establishing optimised workflow processes and operationalisation of...

Design
How to transition from graphic design to UX design
August 19, 2020

How to transition from graphic design to UX design

If you are a graphic designer looking to pursue a career pivot into user experience (UX) design then you have...

Design
COVID-19 and RPA: An unlikely duo
August 10, 2020

COVID-19 and RPA: An unlikely duo

Find out everything you need to know about Artificial Intelligence and automation, and their applications in the working world with...

Design
How to build an app: A complete guide of tips and tricks
July 1, 2020

How to build an app: A complete guide of tips and tricks

Wondering how to build an app? Well, you're not alone. There has never been a better time to get into...

DesignTech
Mobile app design: Basics you need to know when creating your mobile app
June 17, 2020

Mobile app design: Basics you need to know when creating your mobile app

As of 2020, the world has over 3.5 billion smartphone users - and that number is set to climb by...

Design
Wireframing 101: The Whats, the Types, and the Tools
June 10, 2020

Wireframing 101: The Whats, the Types, and the Tools

Unlock the essentials of wireframing in UX/UI design, exploring types, tools, and their pivotal role in digital product development. Key takeaways Wireframes...

Design
Designer-Developer handoff: The art of collaboration
May 27, 2020

Designer-Developer handoff: The art of collaboration

When we refer to a ‘design handoff’ we are speaking about the process where designers submit their design prototype to...

DesignTech
The importance of storytelling in UI design
May 5, 2020

The importance of storytelling in UI design

Great stories will always captivate the human mind, no matter how they’re being told. Because of this, storytelling is the...

Design
Localisation and User Experience 101: How to make your brand a success when going global
April 22, 2020

Localisation and User Experience 101: How to make your brand a success when going global

Taking your business global for the first time? There are a number of factors you need to be on top...

Design
UX research: What is it and how is it done?
March 24, 2020

UX research: What is it and how is it done?

The best way for UX and UI designers to have any chance of creating memorable user experiences is through thorough...

Design
There is a difference between user testing and usability testing — and you should know it
February 26, 2020

There is a difference between user testing and usability testing — and you should know it

For many, user testing and usability testing is just a case of semantics but truthfully it’s not. Both of these...

Design
When words aren’t enough: The use of imagery in UX
February 13, 2020

When words aren’t enough: The use of imagery in UX

Humans are creatures which rely heavily on visual stimuli to make sense of the world around them. From knowing when...

Design
Microinteractions in UX: The art of subtlety
January 28, 2020

Microinteractions in UX: The art of subtlety

If you’re reading this from your laptop or mobile device then you would have come into contact with multiple microinteractions...

DesignMarketing
The challenges of designing and adapting scripts for conversational UX
May 30, 2019

The challenges of designing and adapting scripts for conversational UX

With the proliferation of new AI solutions for business, especially when talking about chatbots, workbots and RPA, a new kind...

Design
UX designers and QA engineers — crossing our T-shapes for better collaboration
February 21, 2019

UX designers and QA engineers — crossing our T-shapes for better collaboration

Complex digital products are like symphonies — they need an orchestra full of different musicians — a multidisciplinary team. We...

DesignTech
The role of writing in UX and UI
July 20, 2018

The role of writing in UX and UI

Although the term UX writing is still relatively new, the concept has been around since the launch of the first...

Design
Web designers vs. Front-end developers: Avoid quarrelling!
October 6, 2017

Web designers vs. Front-end developers: Avoid quarrelling!

There are situations when front-end developers complain about designers. You might hear: “Their mockups are unclear! The indents are different,...

DesignTech