Work Just do it (yourself), one project at a time

Year produced
2016 - ongoing
DIY, Retail, Consumer Services

The Challenge

Holland’s DIY specialist, Praxis’ core commitment is to always be there for the makers. They believe that everyone can build, make and create. To make people believe that they have the potential for creating, Praxis needed to motivate them and show them how easy it is to DIY. Showing an experienced handyman building stuff has been done multiple times, but those video's age quite fast. How could we make DIY look as simple as possible?

Our Solution

We collaborated with multiple DIY experts to create scripts and step-by-step instructions. We then translated the scripts into voice-overs that would be helpful even without any imagery. We then created multiple 3D animations of various DIY step-by-steps to have the freedom of turning the camera and showing the progress from every angle. We simplified the steps by animating every detail of materials and tools used. By showing a real life render of the end result, users have a clear view of how their DIY project should look.

Through this process we managed to take complicated DIY jobs and turn them into simple and consumable step-by-step instructions.

Digital Strategy and Consulting
Staff Augmentation
Creative Services
Brand Platforms and Portals
SAP Hybris
Ruby on Rails
Elastic Search

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